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Country Report

Consumer Health in

Consumer Health in Greece

Nov 2018

US$2,650

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Executive Summary

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Consumer health is undergoing a transformation driven by legislative changes. Prices were liberated in 2017 and a significant increase in the retail price of most brands took place.

Prices of OTC medication products increased in 2017 and 2018 as a result of price liberation; this translated into an increase in value sales across all categories of OTC consumer health. Volume sales are also increasing as, in recession-plagued Greece, consumers are cutting down their spending on doctor’s visits, where possible, and opt for self-medication.

Vian SA’s Depon remains the clear leading brand in consumer health, being by far the best-selling brand. It benefits from its low retail price as well as strong consumer awareness and loyalty.

Despite the liberation of the distribution of OTC products in 2017, its effect has not yet been realised. Chemists/pharmacies remains the leading distribution channel in 2018.

Performance prospects for consumer health are optimistic. OTC consumer health is not mature in Greece, Rx products claiming the lion’s share of healthcare sales.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Consumer Health in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Greece?
What are the major brands in Greece?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Greece

ANALYSIS

Executive Summary

Consumer health reshaped by legislative changes
Sales increase amid price hikes and an increase in self-medication
Depon remains the undisputed leading brand
Despite the liberation of OTC products’ distribution, chemists/pharmacies continues to hold the lion’s share
Forecasts are optimistic for consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

Analgesics in Greece

ANALYSIS

Headlines

Prospects

Growth hindered by the prevalence of non-OTC brands
Specialised products could give a boost in value
Demand for quick relief drives growth for max strength products

Competitive Landscape

Depon leads analgesics sales
GSK Consumer Healthcare gains share, driven by Panadol’s good performance
Bayer expands its Aspirin portfolio

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Greece
Table 1 Retail Sales in Region Countries

FMCG Index

Table 2 Category vs Selected FMCG Industries

Socioeconomic Context

Table 3 Population Growth Index
Table 4 Countries vs Other Geographies Rank out of 210
Households with a Disposable Income Over USD25,000 - Greece

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

ANALYSIS

Headlines

Prospects

Self-medication prevails for treating colds, flu and mild allergies
Dust in the atmosphere results in new allergies and breathing conditions
Switches and launches result in an increase in product variety

Competitive Landscape

GSK Consumer Healthcare leads sales
Sanofi-Aventis ranks third in cough, cold and allergy (hay fever) remedies
Zirtek sales post a strong increase in 2018

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Greece

FMCG Index

Table 5 Category vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Dermatologicals in Greece

ANALYSIS

Headlines

Prospects

Limited product variety hinders growth potential
External factors affect growth opportunities
Price increases translate into growth

Competitive Landscape

Johnson & Johnson leads sales
GSK Consumer Healthcare ranks second
Betadine maintains its sales thanks to a loyal consumer base

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals
Table 6 Channel Distribution

Competitive Landscape

Table 7 Company Shares
Table 8 Company Share Performance
Table 9 Retail Sales Performance by Company
Table 10 Market Concentration by Company
Table 11 Brand Shares
Table 12 Brand Share Performance
Table 13 Retail Sales Performance by Brand
Table 14 Market Concentration by Brand

CONTEXT

International Context

Table 15 Retail Sales by Region
Table 16 Retail Sales in Region Countries

FMCG Index

Table 17 Category vs Selected FMCG Industries

Socioeconomic Context

Table 18 Population Growth Index
Table 19 Countries vs Other Geographies Rank out of 210

Dietary Supplements in Greece

ANALYSIS

Headlines

Prospects

Consumption of supplements is on the rise driven by an increase in consumer awareness
The decline of retail prices contributes to growth
Several categories of dietary supplements lose momentum

Competitive Landscape

GR Sarantis continues to lose share
Dietary supplements is becoming more fragmented
Advertising is key to boosting sales

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Greece

FMCG Index

Table 20 Category vs Selected FMCG Industries

Socioeconomic Context

Table 21 Population Growth Index
Table 22 Countries vs Other Geographies Rank out of 210

Digestive Remedies in Greece

ANALYSIS

Headlines

Prospects

Changes in nutritional habits and the use of supplements affect performance
Natural solutions are increasingly preferred
Price liberation translates into growth

Competitive Landscape

Sanofi-Aventis is the leading company in digestive remedies
GSK Consumer Healthcare’s Zantac is the best-selling brand in value terms
Johnson & Johnson loses share yet retains its dominance of diarrhoeal remedies

DATAGRAPHICS

Market Sizes

Table 23 Sales
Table 24 Sales % Y-O-Y Growth
Table 25 Sales by Category

Distribution

Table 26 Channel Distribution

Competitive Landscape

Table 27 Company Shares
Table 28 Company Share Performance
Table 29 Retail Sales Performance by Company
Table 30 Market Concentration by Company
Table 31 Brand Shares
Table 32 Brand Share Performance
Table 33 Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Table 34 Retail Sales by Region
Table 35 Retail Sales in Region Countries

FMCG Index

Table 36 Category vs Selected FMCG Industries

Socioeconomic Context

Table 37 Population Growth Index
Table 38 Countries vs Other Geographies Rank out of 210

Eye Care in Greece

ANALYSIS

Headlines

Prospects

Allergy eye care benefits from weather conditions
African dust benefits sales of standard eye care
Chemists/pharmacies is the dominant channel

Competitive Landscape

Alcon Laboratories Hellas Commercial & Industrial leads sales
Johnson & Johnson Hellas SA leads allergy eye care

DATAGRAPHICS

Market Sizes

Table 39 Sales
Table 40 Sales % Y-O-Y Growth
Table 41 Sales by Category

Distribution

Table 42 Channel Distribution

Competitive Landscape

Table 43 Company Shares
Table 44 Company Share Performance
Table 45 Retail Sales Performance by Company
Table 46 Market Concentration by Company
Table 47 Brand Shares
Table 48 Brand Share Performance
Table 49 Retail Sales Performance by Brand
Table 50 Market Concentration by Brand

CONTEXT

International Context

Table 51 Retail Sales by Region
Table 52 Retail Sales in Region Countries

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Herbal/Traditional Products in Greece

ANALYSIS

Headlines

Prospects

Herbal/traditional products still represent growth opportunities
Driven by the rise in demand product variety is increasing
Maturity affects growth potential for herbal/traditional cough, cold and allergy (hay fever) remedies

Competitive Landscape

Mondelez Hellas SA leads sales
Power Health Hellas ranks second
Herbal/traditional products becomes more fragmented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Greece

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

NRT Smoking Cessation Aids in Greece

ANALYSIS

Headlines

Prospects

Growth of NRT smoking cessation aids is hindered by maturity and the rise of alternatives
NRT gum dominates sales

Competitive Landscape

Johnson & Johnson dominates sales
NRT smoking cessation aids remains very consolidated

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Greece

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Paediatric Consumer Health in Greece

ANALYSIS

Headlines

Prospects

Parents are reluctant to use self-medication
Syrups remain the most popular delivery format
Paediatric ibuprofen will drive sales growth

Competitive Landscape

Vian SA leads sales
Uni-Pharma ranks second

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Greece

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Sleep Aids in Greece

ANALYSIS

Headlines

Prospects

High levels of anxiety result in an expansion of the consumer base for sleep aids
Herbal products attract new consumers to sleep aids
Greater penetration and maturity means slowing growth rates ahead

Competitive Landscape

Lanes Quiet Life leads sales
Fragmentation leads to losses for most key brands
Valerian remains the most popular ingredient

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Greece

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Sports Nutrition in Greece

ANALYSIS

Headlines

Prospects

Increase in gym memberships creates growth opportunities
Product variety grows amid the proliferation of internet retailing
Sports protein powder leads sales of sports nutrition

Competitive Landscape

X-Treme Stores leads sales
Sports nutrition is very fragmented
International brands hold the lion’s share

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Greece

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Vitamins in Greece

ANALYSIS

Headlines

Prospects

Vitamins sales continue to increase despite being affected by maturity
Multivitamins continues to attract investment
Retail prices decline due to discounts and competition

Competitive Landscape

GR Sarantis leads sales
Vianex’s new brand Eviol is prominent
Fragmentation and maturity lead to losses for Pfizer

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Greece

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Weight Management and Wellbeing in Greece

ANALYSIS

Headlines

Prospects

Balanced nutrition favoured over the use of weight management products
Supplement nutrition drinks performs best
Sales remain seasonal

Competitive Landscape

Power Health Hellas leads sales
Price shapes value shares
Solgar Lipotropic Factors benefits from strong advertising support

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Greece

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

Wound Care in Greece

ANALYSIS

Headlines

Prospects

Value growth is hindered by consumers trading down
Decline rate slows down
Maturity and a lack of investment or innovation are obstacles to growth

Competitive Landscape

Beiersdorf leads sales
Private label products gain share

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Greece

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Greece vs Other Geographies
Households with a Disposable Income Over USD25,000 - Greece

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Megatrends

Country Report

Consumer Health in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Greece

ANALYSIS

Executive Summary

Appendix

Switches

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

Analgesics in Greece

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Greece

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Greece

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Greece

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS