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Learn moreNov 2020
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Following the emergence of COVID-19 in Greece and the announcement of lockdown measures in March in a bid to control the spread of the virus, consumers took to stockpiling basic medicines such as acetaminophen, various cough and cold remedies including nasal sprays and pharyngeal preparations to equip themselves against various symptoms, in addition to dermatologicals such as topical germicidals/antiseptics to ensure greater protection against germs in case of wounds or infections. However, for many OTC consumer health products, the initial surge in demand was followed by a decrease in sales due to reduced footfall through chemists/pharmacies as a result of strict measures in place to reduce the population’s mobility.
On 19 March, a rule was introduced that no more than 10 people were allowed to be in close proximity to each other and a ban was implemented on all unnecessary movement of citizens around the country. Greece had already closed its borders to non-EU nationals and suspended all flights from Italy, Spain, Turkey and the UK a day earlier.
The competitive landscape of consumer health in Greece is extremely fragmented with only leading players, the global GSK Consumer Healthcare, and local distributor Vian SA, holding double-digit value share in 2020 due to their wide product portfolios and their strength in the largest value categories; while GSK Consumer Healthcare leads cough, cold and allergy (hay fever) remedies with trusted brands Otrivin and Panadol, Vian is set to strengthen its lead of the second largest value category, analgesics, with its brand Depon which is offered in both adult and paediatric analgesics which is popular for its low price and efficacy.
Prior to the emergence of COVID-19, e-commerce was already starting to gain in popularity as a viable alternative distribution channel for a number of categories including vitamins and dietary supplements, weight management, sports nutrition, sleep aids and herbal/traditional products, taking share away from chemists/pharmacies. Local consumers have become increasingly attracted to e-commerce due to its wide offer of products, brands and competitive prices with many online stores offering attractive promotions and bundles, while home delivery a convenient factor in its favour.
Consumer health in Greece is predicted to record overall weaker value growth at constant 2020 prices from 2021 onwards, due to ongoing price sensitivity amongst local consumers and a propensity towards prescription medicine for some illnesses as many Greeks remain reluctant to self-medicate without consulting a physician. This trend will be behind weaker performances for sleep aids with ongoing stress levels and anxiety due to financial instability, in addition to analgesics and some products within cough, cold and allergy (hay fever) remedies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Greece for free:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.