Consumer Health in Greece

Consumer Health in Greece

EXECUTIVE SUMMARY

Growth becomes more stable following liberation of prices and distribution

Consumers paying more attention to their health

New players make strong entry while GSK and Vian compete for the lead

Internet retailing flourishing despite limited presence in OTC

Future appears bright for consumer health in Greece thanks to changing attitudes

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Greece

HEADLINES

PROSPECTS

Sales of analgesics limited by preference for prescription products

New areas of analgesics offer room for development

Stronger and faster acting analgesics required for busy consumers

COMPETITIVE LANDSCAPE

Depon remains the popular choice for pain relief thanks to low prices

GlaxoSmithKline and Pfizer combine portfolios to form GSK Consumer Healthcare

Trend towards ibuprofen benefits Algofren brand

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

HEADLINES

PROSPECTS

New triggers of allergies helping to generate increased demand

Younger generation switching to herbal/traditional products for minor coughs and colds

Strong marketing and good value presents combination products as a popular option

COMPETITIVE LANDSCAPE

GSK maintains lead thanks to strength of new and existing brands

New brands enter antihistamines/allergy remedies (systemic) with unique positionings

Treatments for chesty coughs outperforming dry cough treatments

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Greece

HEADLINES

PROSPECTS

Competition from non-OTC dermatologicals and limited product variety restricts growth

High prices and a lack of demand likely to deter investment

Herbal/traditional dermatologicals benefit from natural image

COMPETITIVE LANDSCAPE

Johnson & Johnson benefiting from large portfolio of products

Threat from herbal/traditional products presents challenge to Fenistil

Betadine remains king in topical germicidals/antiseptics but Oxisept benefits from low pricing

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Greece

HEADLINES

PROSPECTS

Consumers embrace dietary supplements as awareness grows

Magnesium in vogue due to its wide range of benefits

Probiotics and fish oils on the menu as consumers look to supplement their diet

COMPETITIVE LANDSCAPE

Möller's benefits from strong investment in advertising and marketing

Dietary supplements becoming increasingly fragmented

New specialised products winning favour in congested market

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Greece

HEADLINES

PROSPECTS

Herbal/traditional digestive remedies on the rise as consumers go natural

Improving diet and the use of dietary supplements could help prevent the occurrence of digestive complaints

Price liberation likely to result in increase in innovation and competition

COMPETITIVE LANDSCAPE

Investment in TV advertising helps Sanofi-Aventis to retain lead

Imodium remains synonymous with diarrhoeal remedies thanks to strong marketing

Uni-Pharma and Power Health Hellas benefit from offering standard and herbal/traditional digestive remedies

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Greece

HEADLINES

PROSPECTS

Dust and sand from the Sahara continues to drive demand for eye care

Climate change and rising pollution levels could trigger demand for allergy eye care

Consumers show growing willingness to invest in premium options

COMPETITIVE LANDSCAPE

Systane increases its lead following Athens Metro advertising campaign

Increasing competition poses threat to Septobore’s lead

PharmaSwiss finds success with new eye care brands

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Greece

HEADLINES

PROSPECTS

High price of herbal/traditional products limiting growth potential

New product development and advertising helping to drive interest

Product range expands as younger generation switch to herbal/traditional products

COMPETITIVE LANDSCAPE

Halls losing share as consumers falling out of love with medicated confectionery

Power Health launches new product to tackle the side effects of air conditioning

Lanes remains popular thanks to lower prices

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Greece

HEADLINES

PROSPECTS

NRT smoking cessation aids suffers from competition from alternative options

NRT gum dominates while NRT lozenges struggle to find an audience

Other NRT benefiting from novelty factor

COMPETITIVE LANDSCAPE

Johnson & Johnson offers the lowest prices and the widest range

GSK remains the only other competitor in a consolidated category

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Greece

HEADLINES

PROSPECTS

Greek parents reluctant to self-medicate when it comes to their children

Syrups remain the preferred choice when it comes to paediatric analgesics

Parents shift to paediatric ibuprofen as awareness of its benefits grows

COMPETITIVE LANDSCAPE

Vian increases its lead as paediatric acetaminophen becomes more consolidated

Uni-Pharma and Reckitt Benckiser benefit from rise of paediatric ibuprofen

Parents turning to herbal/traditional products to treat constipation in children

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Greece

HEADLINES

PROSPECTS

Anxiety and stress levels remain elevated driving demand for sleep aids

Herbal/traditional sleep aids gaining acceptance as a safer option to Rx products

Melatonin and other ingredients become more prominent in sleep aids

COMPETITIVE LANDSCAPE

GR Sarantis benefits from growing interest in melatonin-based sleep aids

New brands making headway with melatonin-based products

Power Health Hellas struggles due to increased competition

CATEGORY DATA

Table 67 Sales of Sleep Aids: Value 2014-2019
Table 68 Sales of Sleep Aids: % Value Growth 2014-2019
Table 69 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 70 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 71 Forecast Sales of Sleep Aids: Value 2019-2024
Table 72 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Greece

HEADLINES

PROSPECTS

As gym memberships grow so does demand for sports nutrition

Internet retailing has growing influence over sports nutrition thanks to wider offer

Fortified packaged food and drinks could pose a threat to growth

COMPETITIVE LANDSCAPE

X-Treme Stores benefits from large chain of outlets and competitive pricing

The category’s potential encourages increased investment

Power Health branches out into sports nutrition

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2014-2019
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Greece

HEADLINES

PROSPECTS

Greater knowledge and awareness about vitamins benefits single vitamins

Greeks not getting enough vitamin D despite sunny climate

Vitamin A and vitamin E struggle for growth due to lack of awareness and presence in other products

COMPETITIVE LANDSCAPE

Vian sees strong entry with Altion brand while Centrum sees share eroded by competition

Uni-Pharma and Bion post strong gains thanks to promotion and advertising

Despite lower prices and in-store promotions GR Sarantis loses share

CATEGORY DATA

Table 79 Sales of Vitamins by Category: Value 2014-2019
Table 80 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 81 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 82 NBO Company Shares of Vitamins: % Value 2015-2019
Table 83 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 84 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Greece

HEADLINES

PROSPECTS

Focus on diet and exercise limiting the demand for weight management and wellbeing

Seasonal nature of weight management and wellbeing unlikely to change

Limited distribution and competition along with questionable results limits demand

COMPETITIVE LANDSCAPE

Omega Pharma launches XLS Detox as it continues to grow

Sarantis retains strong position thanks to new Fat Free range while new players make early gains

Mixed performance for Power Health with weight loss supplements falling out of favour

CATEGORY DATA

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Greece

HEADLINES

PROSPECTS

Consumers remain price-sensitive limiting value growth in wound care

Increase in physical activity as part of a healthy lifestyle could offer potential for growth

Wound care unlikely to be an attractive proposition for investment in Greece

COMPETITIVE LANDSCAPE

Despite wide range Hansaplast continues to lose share to cheaper options

Private label continues to benefit from lower pricing versus the branded options

Local player Septona benefits from lower prices and expansion into supermarkets

CATEGORY DATA

Table 92 Sales of Wound Care by Category: Value 2014-2019
Table 93 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Wound Care: % Value 2015-2019
Table 95 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 96 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 97 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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