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Country Report

Consumer Health in

Consumer Health in Greece

95 pages, Oct 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Legislative changes reshape consumer health

Consumer health posted an increase in 2017. Developments in public health encouraged a shift towards self-medication, and although in line with the ongoing recession and shrinking disposable incomes Greeks were becoming conservative with their spending on healthcare in general, consumer health witnessed an increase.

Self-medication on the rise as healthcare costs increase

In line with increases in the costs of visiting health professionals, self-medication is growing in recession-ridden Greece. Instead of visiting a doctor, consumers drop into a pharmacy they trust, where the pharmacist can provide them with advice on how to treat minor conditions.

No major developments take place in the competitive landscape

There were no major developments in the competitive landscape over the last two years. As pharmaceutical companies were awaiting OTC liberation, which was planned to come into effect in January 2017, investment slowed down.

The distribution of OTC products is liberated in 2017, and internet sales flourish

Despite liberation being the key development in the consumer health retail landscape in 2017, the effect of this has not yet been realised. In Greece, there are more than 10,000 chemists/pharmacies (almost 40% of which are in Attica), and given their wide presence in the country this is still the key distribution channel for consumer health products, with a large share of pharmacies’ revenues coming from pharmaceutical products (although two thirds of this is from Rx products).

Value growth anticipated amidst OTC liberation

Whilst for the time being, pharmaceutical manufacturers do not appear to have a strong interest in entering the grocery channel, in which they see limited growth potential, given that perceptions in Greece remain strongly favourable to chemists/pharmacies, in the long term it is expected that the distribution of consumer health products will become more fragmented. Internet sales will continue to post dynamic growth, given the wider trend is favouring a shift away from bricks and mortar retailers and towards internet retailers.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Consumer Health in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Greece?
What are the major brands in Greece?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Greece

EXECUTIVE SUMMARY

Legislative changes reshape consumer health

Self-medication on the rise as healthcare costs increase

No major developments take place in the competitive landscape

The distribution of OTC products is liberated in 2017, and internet sales flourish

Value growth anticipated amidst OTC liberation

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Greece

HEADLINES

PROSPECTS

The liberation of OTC analgesics prices set to increase value sales

Private label still unavailable in Greece

Unclear whether OTC distribution liberation will affect the market

COMPETITIVE LANDSCAPE

Depon remains the leader in analgesics

Growth in ibuprofen affects shares

New launches

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

HEADLINES

PROSPECTS

Legislative changes affect value growth

Liberation of distribution

Herbal/traditional products boost growth

COMPETITIVE LANDSCAPE

Sanofi-Aventis moves into second place

Companies offering herbal/traditional products gain share

Manufacturers await the effects of legislative changes

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Greece

HEADLINES

PROSPECTS

The shift from standard to herbal/traditional products gathers pace

The growth of herbal/traditional brands is leading to fragmentation

Self-medication is becoming more common amidst the recession

COMPETITIVE LANDSCAPE

Antifungal brands lead dermatologicals

The move towards herbal products in topical allergy remedies

Frezyderm is one of the fastest growing players

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Greece

HEADLINES

PROSPECTS

Notwithstanding cuts in disposable incomes, spending on supplements is on the rise

Strong variations in performance

Distribution trends are still favourable to chemists/pharmacies and internet retailing

COMPETITIVE LANDSCAPE

Solgar leads dietary supplements

Strong advertising boosts sales

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Greece

HEADLINES

PROSPECTS

Legislative changes

The impact of distribution liberation on sales

Consumers shift from standard to herbal/traditional products

COMPETITIVE LANDSCAPE

Leading brands retain their shares

The use of herbal/traditional remedies

Branded products dominate

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Greece

HEADLINES

PROSPECTS

Self-medication is still uncommon, yet growing

The growth of eye health supplements

Chemists/pharmacies remains the leading channel

COMPETITIVE LANDSCAPE

Leading brands retain their shares

Absence of private label

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Greece

HEADLINES

PROSPECTS

Trends are favourable for herbal/traditional products

Increasing product variety

Strong growth for herbal/traditional tonics

COMPETITIVE LANDSCAPE

With a wide product portfolio, Power Health Hellas SA leads

Domestic player Frezyderm SA sees an increasing share

A Vogel is gaining share despite its high retail price

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Greece

HEADLINES

PROSPECTS

Greeks are starting to quit smoking in recession-ridden Greece, generating sales for NRT smoking cessation aids

Distribution is still bound to the chemists/pharmacies channel

NRT gum leads

COMPETITIVE LANDSCAPE

Brand variety remains narrow

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Greece

HEADLINES

PROSPECTS

Self-medication is growing at a slower pace for children

The dominance of paediatric analgesics

Vitamins and dietary supplements are more widely used by Greek parents

COMPETITIVE LANDSCAPE

Depon retains the lead

Paediatric variants of ibuprofen gain share

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Greece

HEADLINES

PROSPECTS

Increase in anxiety levels favours sleep aids

Slower growth expected in the forecast period

Legislative changes do not affect sleep aids

COMPETITIVE LANDSCAPE

Herbal brands lead

Melatonin is the emerging new ingredient

The entry of new players

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Greece

HEADLINES

PROSPECTS

Rising awareness and regular gym-going creates room for growth

Limited product variety

Prices drop amidst intense promotion

COMPETITIVE LANDSCAPE

International brands hold the lion’s share

X-treme Stores SA gains share

Gyms offer sports nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Greece

HEADLINES

PROSPECTS

Rising awareness boosts sales

All-in-one trend favours multivitamins

Trends within single vitamins

COMPETITIVE LANDSCAPE

Former leader Centrum loses share

New players and growth opportunities

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 88 Sales of Vitamins by Category: Value 2012-2017
Table 89 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 90 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 91 NBO Company Shares of Vitamins: % Value 2013-2017
Table 92 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 93 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Greece

HEADLINES

PROSPECTS

Food, drink and dietary trends are unfavourable to weight management products

Seasonality of sales

Chemists/pharmacies and internet retailing are key distribution channels

COMPETITIVE LANDSCAPE

Iso Plus takes the lead

Some good performances...

...and some not so good

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Greece

HEADLINES

PROSPECTS

Maturity and lack of innovation hinder value growth

Gauze, tape and other wound care benefits from self-medication

Legislative changes regarding prices and distribution have no impact on wound care

COMPETITIVE LANDSCAPE

Beiersdorf retains its lead, although it loses share to private label

Strong growth for private label

Lack of innovation, but endorsement by cartoon characters drives developments

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2012-2017
Table 102 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Wound Care: % Value 2013-2017
Table 104 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 105 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

Legislative changes reshape consumer health

Self-medication on the rise as healthcare costs increase

No major developments take place in the competitive landscape

The distribution of OTC products is liberated in 2017, and internet sales flourish

Value growth anticipated amidst OTC liberation

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Greece

EXECUTIVE SUMMARY

Legislative changes reshape consumer health

Self-medication on the rise as healthcare costs increase

No major developments take place in the competitive landscape

The distribution of OTC products is liberated in 2017, and internet sales flourish

Value growth anticipated amidst OTC liberation

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Greece

HEADLINES

PROSPECTS

The liberation of OTC analgesics prices set to increase value sales

Private label still unavailable in Greece

Unclear whether OTC distribution liberation will affect the market

COMPETITIVE LANDSCAPE

Depon remains the leader in analgesics

Growth in ibuprofen affects shares

New launches

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

HEADLINES

PROSPECTS

Legislative changes affect value growth

Liberation of distribution

Herbal/traditional products boost growth

COMPETITIVE LANDSCAPE

Sanofi-Aventis moves into second place

Companies offering herbal/traditional products gain share

Manufacturers await the effects of legislative changes

CATEGORY DATA

Dermatologicals in Greece

HEADLINES

PROSPECTS

The shift from standard to herbal/traditional products gathers pace

The growth of herbal/traditional brands is leading to fragmentation

Self-medication is becoming more common amidst the recession

COMPETITIVE LANDSCAPE

Antifungal brands lead dermatologicals

The move towards herbal products in topical allergy remedies

Frezyderm is one of the fastest growing players

CATEGORY DATA

Dietary Supplements in Greece

HEADLINES

PROSPECTS

Notwithstanding cuts in disposable incomes, spending on supplements is on the rise

Strong variations in performance

Distribution trends are still favourable to chemists/pharmacies and internet retailing

COMPETITIVE LANDSCAPE

Solgar leads dietary supplements

Strong advertising boosts sales

CATEGORY DATA

Digestive Remedies in Greece

HEADLINES

PROSPECTS

Legislative changes

The impact of distribution liberation on sales