Consumer health continued to achieve steady growth in the Philippines in 2019. Many consumer health products are important to consumers for both prevention and treatment of health conditions, even amid unstable economic and political conditions and the increasing inflation rate affecting basic commodities.
Air pollution is a significant factor contributing to the growth rate of several consumer health categories. Filipinos increasingly turn to OTC remedies to deal with irritations to their eyes, nose, throat, lungs or skin, caused by air pollution.
Filipinos tend to trust long-established local manufacturers and companies, such as United Laboratories, UHS Essential Health Philippines Inc and Universal Robina Corp, which offer a variety of familiar consumer health products in a wide range of convenient channels. Consumers become aware of new brands and products as a result of companies employing, among other marketing strategies, television and social media advertising as they know that huge numbers of Filipinos watch television every day and also view social media pages and YouTube videos regularly.
The main channels in which consumers purchase consumer health products in the Philippines are still drugstores/parapharmacies, chemists/pharmacies and direct selling. There was little change in the distribution share structure in 2019.
Consumer health is expected to continue to see positive value growth in the forecast period, due to population growth and the high birth rate, but at a slightly slower pace due to the maturity of most main categories. It is likely to be challenged by the ongoing price sensitivity of consumers in the Philippines which intensifies during periods of high inflation.
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This industry report originates from Passport, our Consumer Health market research database.