Consumer Health in Mexico

Consumer Health in Mexico

EXECUTIVE SUMMARY

Population growth and rising health-consciousness underpin market expansion

Demographic and lifestyle trends drive demand in key categories

Segmentation remains a key strategy as competition intensifies

Direct selling remains the leading consumer health distribution channel

Steady expansion of consumer health set to continue

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Mexico

HEADLINES

PROSPECTS

Ibuprofen increasingly favoured for its multiple benefits

Herbal/traditional topical analgesics made with arnica gain popularity

Combination products perform well as consumers seek more effective pain relief

COMPETITIVE LANDSCAPE

Aggressive advertising strategy helps Bayer maintain overall lead

Laboratorios Liomont launches combination product Analgen Fem

Promotional campaign emphasises anti-inflammatory effect of Dolo-NeuroBion

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

HEADLINES

PROSPECTS

Convenience and efficacy factors continue to drive demand for combination products

Medicated confectionery maintains broader appeal than other categories

Distribution via convenience stores set to continue improving

COMPETITIVE LANDSCAPE

Mondelez continues to lead thanks to enduring popularity of its Halls brand

Sanofi-Aventis and Reckitt Benckiser launch brand extensions

New entrants struggle to gain ground in a highly competitive category

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Mexico

HEADLINES

PROSPECTS

Falling birth rates set to temper expansion of paediatric dermatologicals

Single-dose pessary formats gain ground in vaginal antifungals

Topical antifungals continues to benefit from high incidence of fungal foot infections

COMPETITIVE LANDSCAPE

Genomma maintains strong lead with wide portfolio

Complete product range a key factor in success of Herklin

Nartex increases promotional support for its Narhemo brand

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Mexico

HEADLINES

PROSPECTS

Superfood trend boosts demand for cranberry products

Interest in organic dietary supplements grows

Launch of cannabis-based products expected over the forecast period

COMPETITIVE LANDSCAPE

GNC runs aggressive price-based promotions in 2019

Heliocare well placed to benefit from rising awareness of sun exposure risks

Warehouse clubs expected to make further gains in distribution

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Mexico

HEADLINES

PROSPECTS

Diarrhoeal remedies and antacids set to remain largest categories in value terms

Herbal/traditional laxatives continue to gain popularity

Motion sickness remedies face growing threat from natural alternatives

COMPETITIVE LANDSCAPE

Success of Electrolit brand ensures continued leadership of Pisa Laboratorios

Coca-Cola launches diarrhoeal remedies brand Isolite

Marketing strategy for antacids brand Picot remains focused on its Mexican origins

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Mexico

HEADLINES

PROSPECTS

Rising air pollution in cities boosts development of allergy eye care

Standard eye care set to remain largest category in value terms

Eye drops expected to remain the most popular format

COMPETITIVE LANDSCAPE

Laboratorios Sophia maintains overall lead in eye care

Promotional activities for Nazil Ofteno continue to target young adults

Demand for private label eye care products remains strong

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Mexico

HEADLINES

PROSPECTS

Strong traditional medicine culture underpins popularity of herbal/traditional products

Penetration set to remain highest in sleep aids

Impulse positioning of popular brands drives demand in medicated confectionery

COMPETITIVE LANDSCAPE

Herbalife gains ground despite challenging trading conditions

Competitive environment remains fragmented

Consumers show growing interest in organic dietary supplements

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Mexico

HEADLINES

PROSPECTS

Divergent smoking trends bode well for NRT smoking cessation aids

Growing use of e-vapour products continues to temper demand

NRT smoking cessation aids set to remain a niche category

COMPETITIVE LANDSCAPE

NiQüitin brand continues to dominate NRT smoking cessation aids

Potential for new entries remains low

Internet retailing likely to make further gains in distribution

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Mexico

HEADLINES

PROSPECTS

Bright outlook for paediatric vitamins and dietary supplements

Chronic nature of many skin ailments sustains demand for paediatric dermatologicals

Paediatric cough, cold and allergy remedies remains largest category in value terms

COMPETITIVE LANDSCAPE

Intensive promotional activity bolsters performance of Mustela

Sanofi-Aventis launches Histiacil FAM in paediatric cough/cold remedies

Modest opportunities for internet retailing in paediatric consumer health distribution

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Mexico

HEADLINES

PROSPECTS

Sleep aids set to show improved performance as incidence of insomnia rises

Herbal/traditional products continue to dominate the category

Distribution remains concentrated in health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Genomma remains dominant thanks to success of Dalay brand

Nytol continues to enjoy strong promotional support

Marketing activities for Simplex focus on its capacity to reduce stress

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Mexico

HEADLINES

PROSPECTS

Potential consumer base for sports nutrition continues to expand

Sports protein powder set to remain largest category in value terms

Competitive environment expected to remain highly fragmented

COMPETITIVE LANDSCAPE

Omnilife becomes the leading company as GNC remains the number one brand

Herbalife continues to enjoy strong promotional support

Further gains projected for the internet retailing channel

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Mexico

HEADLINES

PROSPECTS

Convenience factor continues to drive demand for multivitamins

Segmentation increasingly visible in multivitamins

Divergent demographic trends create challenges and opportunities

COMPETITIVE LANDSCAPE

Pfizer launches Emergen-C in Mexico

Grisi Pharma adopts new packaging design for C-Boost brand

Private label lines continue to perform well in vitamins

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Mexico

HEADLINES

PROSPECTS

Improved performance projected for weight management and wellbeing

Strict regulation of meal replacement products favours direct sellers

Marketing strategies help to widen the appeal of supplement nutrition drinks

COMPETITIVE LANDSCAPE

Success of Nutrition Clubs helps Herbalife maintain dominant position

Liomont pursues aggressive promotional strategy for its Redustat brand

Ensure faces growing challenge from smaller brands and private label products

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Mexico

HEADLINES

PROSPECTS

Demographic and lifestyle trends curb demand for wound care products

Institutional sales continue to restrict retail demand

First aid kits set to remain the most dynamic category

COMPETITIVE LANDSCAPE

Competitive prices underpin continued success of private label lines

Branded manufacturers differentiate their ranges with added-value products

Private label products most exposed to threat from cheaper Asian brands

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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