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Learn moreOct 2020
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Consumer health is expected to record higher retail current value growth in 2020 than in the previous year, returning to the growth rates seen in the middle of the review period. This is due to rising interest in health, brought about by the arrival of the COVID-19 pandemic in the country.
The Mexican government announced nationwide restrictions on non-essential economic activities in most municipalities on 30 March 2020, which took effect the following day, with the population urged to stay at home, where possible. On 16 April, the government extended these restrictions to last until 30 May, with the peak of the COVID-19 epidemic in Mexico occurring in May.
The competitive environment in consumer health in Mexico is expected to remain fragmented in 2020, with a large number of multinational and domestic players vying for share in most categories. Global giant Herbalife Internacional de México is set to maintain its lead in value terms, followed by local company Genomma Lab Internacional.
All the major channels within the consumer health landscape continued to operate in 2020, and continued to play an important role in the distribution of such products. Retailers selling consumer health products were able to remain open, because healthcare was considered a first necessity category that allowed retailers to continue to operate in most cases.
A slightly slower retail current value CAGR is expected for consumer health in the forecast period than was seen in the review period. After higher current value growth is expected for consumer health due to the pandemic in 2020, a return to more normal levels of growth is expected from 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Mexico for free:
The Consumer Health in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.