Consumer Health in Mexico

Consumer Health in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Mexico

KEY DATA FINDINGS

2020 IMPACT

Shortages seen, as consumers treat COVID-19 or stockpile in anticipation

Advertising is widely used to communicate benefits and target specific consumers

The top two players extend their lead

RECOVERY AND OPPORTUNITIES

Gradual slowdown in growth as COVID-19 is set to be better controlled

Faster relief systemic analgesics and more natural topical analgesics/anaesthetic

Private label expected to gain share thanks to low prices and more launches

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

KEY DATA FINDINGS

2020 IMPACT

Slowdown in growth due to social distancing measures

Players use product launches to maintain growth

Mondelez extends its lead thanks to its dominance of medicated confectionery

RECOVERY AND OPPORTUNITIES

Rebound to former levels of growth as social distancing measures ease

Wide consumer base to ensure strong growth of medicated confectionery

Product development expected to continue

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Mexico

KEY DATA FINDINGS

2020 IMPACT

Stockpiling sees higher growth, despite better eating habits leading to less demand

Product launches and advertising used to attract consumers

Pisa Laboratorios maintains its lead through expanding usage occasions

RECOVERY AND OPPORTUNITIES

Growth set to continue, although at a slower pace

Herbal/traditional laxatives set to continue to gain popularity

Unhealthy eating habits set to maintain sales of diarrhoeal remedies and antacids

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Mexico

KEY DATA FINDINGS

2020 IMPACT

Most categories see slower growth or even turn to decline

Price-consciousness is evident amongst consumers, leading to trading down

Players highlight efficacy in product communication

RECOVERY AND OPPORTUNITIES

Rebound in growth, although constrained incomes will limit the rate of increase

Fewer children means more money to spend per child

Rising interest in health set to boost sales of herbal/traditional products

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Mexico

KEY DATA FINDINGS

2020 IMPACT

Opposing forces lead to a slight slowdown

Growing use of e-vapour products continues to temper demand

NiQüitin uses COVID-19 in marketing material to try and stimulate sales

RECOVERY AND OPPORTUNITIES

Growth slowdown as economic impact of COVID-19 leads to price-consciousness

Rising number of smokers set to maintain demand

Alternative therapies likely to compete with NRT smoking cessation aids

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Mexico

KEY DATA FINDINGS

2020 IMPACT

Health and financial concerns and rising screen use contribute to growth

Herbal/traditional products dominate due to perceived safety

Dalay maintains its dominance due to its wider use than just a sleep aid

RECOVERY AND OPPORTUNITIES

Slowing growth but still high demand due to busy lives

More brands expected to turn to a holistic approach

Standard brand Nytol likely to continue to try and stem its decline

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Less pollution and price-sensitivity hamper value growth and reduce volume sales

Eye problems due to more screen time limits the slowdown

Targeting different consumer groups with different variants maintains growth for Nazil

RECOVERY AND OPPORTUNITIES

Slower growth than in the review period as consumers prioritise necessities

Pollution, screen use and ageing population set to maintain growth

Convenience and discretion will maintain the leading position of drops

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Fewer injuries hamper growth, as does the lack of innovation

Some consumers prepare for lockdown by purchasing first aid kits

Line extensions help maintain the lead of Curitas from BDF México

RECOVERY AND OPPORTUNITIES

Maturity set to continue hindering growth

Falling birth rate and rising population will lead to little change

Added-value products and brand differentiation will remain important

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Mexico

KEY DATA FINDINGS

2020 IMPACT

Dynamic growth as consumers try and improve their health due to COVID-19

Segmentation is increasing, especially in multivitamins

Private label lines offer good prices, but brands offer better segmentation

RECOVERY AND OPPORTUNITIES

Desire for health protection set to lead to longer-term changes

Falling birth rate and population ageing set to pull in different directions

Players set to target specific consumer groups

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Mexico

KEY DATA FINDINGS

2020 IMPACT

Growth in demand for immune-supporting dietary supplements due to COVID-19

Direct selling and other retailers play an important part in increasing consumption

Herbalife maintains its lead but its share drops due to the rising competition

RECOVERY AND OPPORTUNITIES

Slowing growth as consumers become less concerned about immune support

Organic products have potential despite higher prices

Possible opportunities for cannabis-derived dietary supplements

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Mexico

KEY DATA FINDINGS

2020 IMPACT

Lower incomes and lockdown lead some consumers to shun slimming products

Supplement nutrition drinks holds up well as these are often necessary products

Herbalife suffers from its lack of presence in supplement nutrition drinks

RECOVERY AND OPPORTUNITIES

Return to growth due to obesity crisis and lack of time

Marketing message changes from weight loss to healthy eating

Direct selling players have the advantage of word of mouth marketing

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Mexico

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms and economic impact of COVID-19 hamper growth

Channel movements, with the rise of e-commerce and the fall of direct selling

Maxiva maintains its lead in a fragmented category

RECOVERY AND OPPORTUNITIES

Slow return to growth due to lack of consumer confidence

Brands set to differentiate using ingredients or positioning

Fragmentation expected to continue due to directly imported brands

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Mexico

KEY DATA FINDINGS

2020 IMPACT

Growth varies depending on the performance of each core category

Medicated confectionery not always used for its intended purpose

Mondelez and Herbalife continue to lead a fragmented environment

RECOVERY AND OPPORTUNITIES

Return to a slower rate of growth overall, but performances vary between categories

Rise of organic products will depend on consumers’ willingness to pay more

Innovations and advertising likely to be used by players to ensure growth

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Mexico

KEY DATA FINDINGS

2020 IMPACT

Performances vary widely between categories due to COVID-19

Chemists/pharmacies maintains its distribution lead but direct selling performs well

Bayer extends its lead, whilst players tailor their strategies to COVID-19

RECOVERY AND OPPORTUNITIES

Growth set to remain high, led by paediatric vitamins and dietary supplements

Paediatric dermatologicals set to see a rising rate of growth

Paediatric cough, cold and allergy remedies to be driven by the return to school

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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