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Country Report

Consumer Health in

Consumer Health in Mexico

96 pages, Oct 2017

US$2,650

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Executive Summary

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Generics and private label continue gaining share

Although loyalty towards long-established consumer health brands – especially in OTC products – remained high among Mexicans, there was a noticeable shift towards more affordable generic and private label products. This trend was fuelled by government efforts to improve access to medicine, and by many initiatives implemented mostly by domestic generic manufacturers, to communicate the bioequivalence to consumers.

Leading manufacturers increasingly shift their marketing efforts to the point of sale

Over the review period, leading manufacturers of OTC products shifted their marketing efforts to the points of sale in order to reach consumers directly. This was as a result of changing habits of consumers who spend less time watching TV, and are increasingly curious about the products they purchase.

Changing lifestyles drive growth of consumer health products

The incidence of many ailments increased over the review period, as a result of the changing lifestyles of consumers. Poor diets, especially among the lower-income population, more sedentary work and leisure habits, and increasing levels of stress are responsible for sleeping problems, dietary ailments and a lack of nutrients.

Health and wellness concerns fuel innovation

After the government declared the obesity epidemic among the Mexican population, several measures were taken to combat the problem. Special taxes on high-calorie food and sugary beverages were implemented in 2014, and health institutions developed massive campaigns to raise awareness among the people.

Inflation and weak local currency impact prices

In 2017, inflation rates were the highest observed since 2009. Significant price increases were observed in fuel, electricity and transport, which increased the pressure on prices of services, food and many other products including consumer health.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Consumer Health in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Mexico?
What are the major brands in Mexico?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Mexico

EXECUTIVE SUMMARY

Generics and private label continue gaining share

Leading manufacturers increasingly shift their marketing efforts to the point of sale

Changing lifestyles drive growth of consumer health products

Health and wellness concerns fuel innovation

Inflation and weak local currency impact prices

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Mexico

HEADLINES

PROSPECTS

Price increases drive the value of analgesics in 2017

Private label and generics have a stronger presence

Specific positioning and combination products drive growth of branded analgesics

COMPETITIVE LANDSCAPE

Generics and private label challenge the leading OTC brands

Companies shift marketing efforts from TV advertising to points of sale

Sanofi and Boehringer Ingelheim finalise a business swap in 2017

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

HEADLINES

PROSPECTS

Seasonality and price increases drive value sales of cough, cold and allergy (hay fever) remedies

Air pollution in urban areas becomes a persistent trend

Combination products maintain popularity

COMPETITIVE LANDSCAPE

Mondelez maintains its leading position in cough, cold and allergy (hay fever) remedies

Marketing efforts shift towards points of sale

Sanofi and Boehringer Ingelheim swap products

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Mexico

HEADLINES

PROSPECTS

The entrance of new players means lower margins for competitors

Companies develop specific strategies to fight stigma surrounding dermatologicals products

COMPETITIVE LANDSCAPE

Leading companies include Genomma Lab Internacional SAB de CV and Bayer de México SA de CV

New marketing strategies are likely to drive growth

Sanofi and Boehringer Ingelheim close business deal swapping brands

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Mexico

HEADLINES

PROSPECTS

Ageing consumers and increasing awareness about wellbeing drive growth

Growing offer of products contributes to the good performance of dietary supplements

Regulation remains an important guideline for new product developments

COMPETITIVE LANDSCAPE

Direct sales companies Herbalife and Omnilife lead

Probiotic supplements pose an opportunity for new product developments

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Mexico

HEADLINES

PROSPECTS

Changing lifestyles drive the growth of digestive remedies

Diarrhoeal remedies maintain their popularity, leading sales of digestive remedies

IBS treatments observe dynamic growth as the incidence of this ailment increases

COMPETITIVE LANDSCAPE

Pisa Laboratorios remains leading player in digestive remedies

Convenience stores attract leading companies

Relevant changes within Sanofi-Aventis and Boehringer Ingelheim portfolio in 2017

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Mexico

HEADLINES

PROSPECTS

Changing lifestyles and environmental trends increase the demand for eye care

Price increases limit growth in 2017 and there could be further increases

Consumer education about product functionality and availability key to growth

COMPETITIVE LANDSCAPE

Eye care is concentrated with two key players dominating value sales

Brand positioning and recommendations by specialists guide consumer’s purchasing decisions

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Mexico

HEADLINES

PROSPECTS

Traditional medicine remains very popular

Herbal/traditiobal sleep aids maintains dynamic growth

The authorities are expected to keep a close eye on herbal/traditional products

COMPETITIVE LANDSCAPE

Mondelez leads sales in a very fragmented category

Herbal/traditional remedies offer opportunities for new players

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Mexico

HEADLINES

PROSPECTS

No drastic decline in the number of smokers

NRT smoking cessation aids records strong growth at the end of the review period

Regulation and healthy habits are expected to drive sales

COMPETITIVE LANDSCAPE

GlaxoSmithKlein remains the only competitor

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Mexico

HEADLINES

PROSPECTS

Increasing disposable income and recommendations of specialists drive sales

Parents show increasing interest in paediatric vitamins

Key strategies for success target children

COMPETITIVE LANDSCAPE

Sanofi-Aventis and Pisa Laboratorios lead value sales

Brand loyalty remains strong in paediatric consumer health

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Mexico

HEADLINES

PROSPECTS

Urban centres have a higher incidence of sleep disorders

Herbal/traditional sleep aids remain the preference for many consumers over OTC sleep aids

COMPETITIVE LANDSCAPE

Genomma Lab remains leading player

Players face slight increase in competition from generic and private label products

Bayer enters sleep aids with new product launch

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Mexico

HEADLINES

PROSPECTS

Increased exercise and awareness about health and fitness and boost sales

Young male adults are the most regular consumers of sports nutrition

Sales of sports non-protein account for the majority of sales within sport nutrition

COMPETITIVE LANDSCAPE

Grupo Omnilife leads sales of sports nutrition

Regulation narrows the possibilities regarding advertising in sports nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Mexico

HEADLINES

PROSPECTS

Health and wellness concerns drive growth in vitamins

Consumers and manufacturers prefer multivitamins

Segmentation is a new trend among key players

COMPETITIVE LANDSCAPE

Herbalife Internacional remains the leading player in a fragmented category

Branded products are preferred by consumers as leading companies invest in advertising and promotion

Sanofi and Boehringer Ingelheim close a business swap in 2017

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 88 Sales of Vitamins by Category: Value 2012-2017
Table 89 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 90 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 91 NBO Company Shares of Vitamins: % Value 2013-2017
Table 92 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 93 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Mexico

HEADLINES

PROSPECTS

Alarming rates of obesity and a closer watch from authorities shape the category

Consumers seeking nutritional advice and support drive sales

COMPETITIVE LANDSCAPE

Herbalife Internacional de México remains undisputed leader

Restrictions on TV and product advertising encourage players to use other marketing strategies

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Mexico

HEADLINES

PROSPECTS

Sedentary lifestyles contribute to modest growth for wound care

Marketing and promotional support will be key to boosting demand

COMPETITIVE LANDSCAPE

Wound care is consolidated with only a few key players

Price and distribution play key roles in the growth of wound care

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2012-2017
Table 102 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Wound Care: % Value 2013-2017
Table 104 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 105 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Generics and private label continue gaining share

Leading manufacturers increasingly shift their marketing efforts to the point of sale

Changing lifestyles drive growth of consumer health products

Health and wellness concerns fuel innovation

Inflation and weak local currency impact prices

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Mexico

EXECUTIVE SUMMARY

Generics and private label continue gaining share

Leading manufacturers increasingly shift their marketing efforts to the point of sale

Changing lifestyles drive growth of consumer health products

Health and wellness concerns fuel innovation

Inflation and weak local currency impact prices

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Mexico

HEADLINES

PROSPECTS

Price increases drive the value of analgesics in 2017

Private label and generics have a stronger presence

Specific positioning and combination products drive growth of branded analgesics

COMPETITIVE LANDSCAPE

Generics and private label challenge the leading OTC brands

Companies shift marketing efforts from TV advertising to points of sale

Sanofi and Boehringer Ingelheim finalise a business swap in 2017

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

HEADLINES

PROSPECTS

Seasonality and price increases drive value sales of cough, cold and allergy (hay fever) remedies

Air pollution in urban areas becomes a persistent trend

Combination products maintain popularity

COMPETITIVE LANDSCAPE

Mondelez maintains its leading position in cough, cold and allergy (hay fever) remedies

Marketing efforts shift towards points of sale

Sanofi and Boehringer Ingelheim swap products

CATEGORY DATA

Dermatologicals in Mexico

HEADLINES

PROSPECTS

The entrance of new players means lower margins for competitors

Companies develop specific strategies to fight stigma surrounding dermatologicals products

COMPETITIVE LANDSCAPE

Leading companies include Genomma Lab Internacional SAB de CV and Bayer de México SA de CV

New marketing strategies are likely to drive growth

Sanofi and Boehringer Ingelheim close business deal swapping brands

CATEGORY DATA

Dietary Supplements in Mexico

HEADLINES

PROSPECTS

Ageing consumers and increasing awareness about wellbeing drive growth

Growing offer of products contributes to the good performance of dietary supplements

Regulation remains an important guideline for new product developments

COMPETITIVE LANDSCAPE

Direct sales companies Herbalife and Omnilife lead

Probiotic supplements pose an opportunity for new product developments

CATEGORY DATA

Digestive Remedies in Mexico

HEADLINES

PROSPECTS

Changing lifestyles drive the growth of digestive remedies

Diarrhoeal remedies maintain their popularity, leading sales of digestive remedies

IBS treatments observe dynamic growth as the incidence of this ailment increases