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Country Report

Consumer Health in

Consumer Health in Mexico

Sep 2018

US$2,650

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Executive Summary

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Consumer health registered single-digit retail current value growth in 2018. Growth drivers included population growth, marketing and innovation, and a population increasingly aware of the importance of taking action to achiever healthier lifestyles and prevent future diseases.

Innovation in consumer health is often orientated to provide products that are easier to intake, or to provide a more convenient and effective action through multi-benefit properties. For example, the vaginal antifungal Lomecan V by Genomma Lab launched a single-dose pessary presentation called Lomecan V 1 Day aimed at offering an easier application than the previously available three-pessary presentation.

Herbalife continued to lead the Latvian consumer health market, but lost share in 2017 and 2018.

The internet retailing distribution channel registered strong current value growth over the review period thanks in part to the increase in the number of internet users. According to the latest available survey from Asociación de Internet.

Awareness of healthier lifestyles is increasing thanks to the government’s campaign about the relevance of disease prevention, exercise and healthier diets. This is expected to drive future growth in consumer health, particularly in categories such as NRT smoking cessation aids, slimming teas, sports protein powders and multivitamins.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Consumer Health in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Mexico?
What are the major brands in Mexico?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Mexico

ANALYSIS

Executive Summary

Demographics, innovation and retailing development support consumer health growth
Convenience and multi-benefits drive innovation in consumer health
Despite losing share over the review period, Herbalife remains the leader
Internet retailing growth observed in consumer health categories
The forecast period’s best performances will be driven by wellness concerns

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Mexico

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Analgesics in Mexico

ANALYSIS

Headlines

Prospects

Maturity and commoditisation to drive growth
Ibuprofen set to remain the strongest performer
Systemic ketoprofen expected to remain unavailable OTC

Competitive Landscape

Flanax and Aspirina contribute to Bayer de Mexico’s leading position
Rapid effectiveness will remain an innovation driver in analgesics
Generics and private label products challenge leading OTC brands

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Mexico

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

ANALYSIS

Headlines

Prospects

Weather will continue to drive sales
Combination products set to remain the largest category
Decongestants to return to positive growth

Competitive Landscape

Halls remains the leading brand
Feel 360 launched with a strong marketing campaign

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Dermatologicals in Mexico

ANALYSIS

Headlines

Prospects

Paediatric dermatologicals shows dynamism
Antifungals remains the largest category

Competitive Landscape

Genomma Lab Internacional and Bayer de México lead dermatologicals
Lomecan V continues to strengthen its competitive positioning in vaginal antifungals
Private label’s potential for growth

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Mexico

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Dietary Supplements in Mexico

ANALYSIS

Headlines

Prospects

Health and wellness trend contributes to growth
Combination dietary supplements gain relevance thanks to reformulations

Competitive Landscape

Direct sellers face a challenging environment
Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements
Affordability supports private label dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Mexico

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Digestive Remedies in Mexico

ANALYSIS

Headlines

Prospects

Unhealthy eating habits drive sales
Diarrhoeal remedies the largest category

Competitive Landscape

Pisa Laboratorios SA leads digestive remedies
Genomma Lab Internacional relaunches and repositions its Suerox diarrhoeal remedy

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Mexico

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Eye Care in Mexico

ANALYSIS

Headlines

Prospects

Pollution and continuous exposure to electronic devices drive sales
Standard eye care will remain bigger than allergy eye care
Drops the preferred format in standard eye care

Competitive Landscape

Laboratorios Sophia leads the category
Private label continues to gain ground

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Mexico

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Herbal/Traditional Products in Mexico

ANALYSIS

Headlines

Prospects

Use of medicinal plants traditional
Regulation challenges herbal/traditional dietary supplements
Herbal/traditional products an important segment within sleep aids

Competitive Landscape

Mondelez and Herbalife lead the category

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Mexico

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Paediatric Consumer Health in Mexico

ANALYSIS

Headlines

Prospects

Paediatric ibuprofen to register the strongest performance
Paediatric dermatologicals shows dynamism
Weather elements explain the relevance of paediatric cough, cold and allergy (hay fever) remedies

Competitive Landscape

Bayer de México SA de CV leads the category
Electrolit and Kiddi Pharmaton remain the biggest brands

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Mexico

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Sleep Aids in Mexico

ANALYSIS

Headlines

Prospects

Stress a key growth driver
Herbal/traditional products important within sleep aids
Health and beauty specialist retailers dominates distribution

Competitive Landscape

Genomma Lab Internacional leads
Nytol marketing campaigns emphasise lack of negative effects
Private label products maintain a small share

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Mexico

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Sports Nutrition in Mexico

ANALYSIS

Headlines

Prospects

Expanding consumer base offers opportunities for growth
Plant-based protein sports nutrition has the potential to grow
Sports non-protein products the largest category

Competitive Landscape

Grupo Omnilife leads the category
With more connected consumers, internet retailing is growing fast

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Mexico

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Vitamins in Mexico

ANALYSIS

Headlines

Prospects

Trend towards prevention likely to benefit category
Multivitamins leads thanks to consumer preferences
In the paediatric category, vitamins remain bigger than dietary supplements

Competitive Landscape

Segmentation in multivitamins tends to go beyond gender
Branded products maintain a relevant share in vitamins

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Mexico

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Weight Management and Wellbeing in Mexico

ANALYSIS

Headlines

Prospects

Meal replacement cannot be marketed as weight management products
Slimming teas expected to perform well over the forecast period

Competitive Landscape

Herbalife continues to dominate weight management and wellbeing
International companies dominate supplement nutrition drinks

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Mexico

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Wound Care in Mexico

ANALYSIS

Headlines

Prospects

Wound care a mature category
Trends towards waterproof formats and durability in sticking plasters/adhesive bandages
Licensing an important competitive strategy among products targeting children

Competitive Landscape

BDF México SA de CV leads wound care
Nexcare gains share through product diversification and advertising
Private label leads first aid kits

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Mexico

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

NRT Smoking Cessation Aids in Mexico

ANALYSIS

Headlines

Prospects

NRT smoking cessation aids grows from a small base
Electronic cigarettes compete against NRT smoking cessation aids
Internet retailing the fastest-growing channel

Competitive Landscape

GlaxoSmithKline México dominates
New entrants not expected

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Mexico

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

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Megatrends

Country Report

Consumer Health in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Mexico

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Mexico

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Mexico

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Mexico

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Mexico

ANALYSIS

Headlines