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Learn moreOct 2019
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Consumer health in Mexico registered a solid performance in 2019, with growth in total current value sales equalling that recorded in 2018 and surpassing the review period CAGR. Population growth and rising health-consciousness among Mexicans continued to underpin the expansion of the market as a whole, though the twin demographic trends of population ageing and falling birth rates brought mixed results for individual categories.
Dietary supplements and vitamins remained the largest of the main consumer health categories in Mexico in value terms in 2019. Both continued to post impressive results as rising health awareness led more people to take proactive steps to reduce their risk of illness and improve general wellbeing.
The competitive environment in consumer health in Mexico remained fragmented in 2019, with a large number of multinational and domestic players vying for shares in most categories. Global giant Herbalife continued to lead the market in value sales terms, followed by local company Genomma Lab.
Direct selling remained the leading distribution channel for consumer health in Mexico in value terms in 2019, followed by chemists/pharmacies and drugstores/parapharmacies. The continued market leadership of direct selling reflected the strong competitive positions held by companies such as Herbalife and Omnilife in high-value categories like vitamins and dietary supplements, sports nutrition and weight management and wellbeing.
The outlook for consumer health in Mexico over the forecast period is broadly favourable. Growth in total current value sales is projected to be slightly faster than that recorded over 2014-2019, and most categories are expected to perform positively in volume terms.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Mexico for free:
The Consumer Health in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.