Consumer Health in Mexico

Consumer Health in Mexico

ANALYSIS

Executive Summary

Demographics, innovation and retailing development support consumer health growth
Convenience and multi-benefits drive innovation in consumer health
Despite losing share over the review period, Herbalife remains the leader
Internet retailing growth observed in consumer health categories
The forecast period’s best performances will be driven by wellness concerns

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Mexico

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Consumer Health in Mexico

EXECUTIVE SUMMARY

Demographics, innovation and retailing development support consumer health growth

Convenience and multi-benefits drive innovation in consumer health

Despite losing share over the review period, Herbalife remains the leader

Internet retailing growth observed in consumer health categories

The forecast period’s best performances will be driven by wellness concerns

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Analgesics in Mexico

HEADLINES

PROSPECTS

Maturity and commoditisation to drive growth

Ibuprofen set to remain the strongest performer

Systemic ketoprofen expected to remain unavailable OTC

COMPETITIVE LANDSCAPE

Flanax and Aspirina contribute to Bayer de Mexico’s leading position

Rapid effectiveness will remain an innovation driver in analgesics

Generics and private label products challenge leading OTC brands

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

HEADLINES

PROSPECTS

Weather will continue to drive sales

Combination products set to remain the largest category

Decongestants to return to positive growth

COMPETITIVE LANDSCAPE

Halls remains the leading brand

Feel 360 launched with a strong marketing campaign

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Mexico

HEADLINES

PROSPECTS

Paediatric dermatologicals shows dynamism

Antifungals remains the largest category

COMPETITIVE LANDSCAPE

Genomma Lab Internacional and Bayer de México lead dermatologicals

Lomecan V continues to strengthen its competitive positioning in vaginal antifungals

Private label’s potential for growth

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Mexico

HEADLINES

PROSPECTS

Health and wellness trend contributes to growth

Combination dietary supplements gain relevance thanks to reformulations

COMPETITIVE LANDSCAPE

Direct sellers face a challenging environment

Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements

Affordability supports private label dietary supplements

CATEGORY DATA

Table 33 Sales of Dietary Supplements by Category: Value 2013-2018
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 35 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 37 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Mexico

HEADLINES

PROSPECTS

Unhealthy eating habits drive sales

Diarrhoeal remedies the largest category

COMPETITIVE LANDSCAPE

Pisa Laboratorios SA leads digestive remedies

Genomma Lab Internacional relaunches and repositions its Suerox diarrhoeal remedy

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2013-2018
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Mexico

HEADLINES

PROSPECTS

Pollution and continuous exposure to electronic devices drive sales

Standard eye care will remain bigger than allergy eye care

Drops the preferred format in standard eye care

COMPETITIVE LANDSCAPE

Laboratorios Sophia leads the category

Private label continues to gain ground

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2013-2018
Table 48 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 49 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 50 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 51 NBO Company Shares of Eye Care: % Value 2014-2018
Table 52 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 53 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Mexico

HEADLINES

PROSPECTS

Use of medicinal plants traditional

Regulation challenges herbal/traditional dietary supplements

Herbal/traditional products an important segment within sleep aids

COMPETITIVE LANDSCAPE

Mondelez and Herbalife lead the category

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Mexico

HEADLINES

PROSPECTS

NRT smoking cessation aids grows from a small base

Electronic cigarettes compete against NRT smoking cessation aids

Internet retailing the fastest-growing channel

COMPETITIVE LANDSCAPE

GlaxoSmithKline México dominates

New entrants not expected

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 64 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Mexico

HEADLINES

PROSPECTS

Paediatric ibuprofen to register the strongest performance

Paediatric dermatologicals shows dynamism

Weather elements explain the relevance of paediatric cough, cold and allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

Bayer de México SA de CV leads the category

Electrolit and Kiddi Pharmaton remain the biggest brands

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Mexico

HEADLINES

PROSPECTS

Stress a key growth driver

Herbal/traditional products important within sleep aids

Health and beauty specialist retailers dominates distribution

COMPETITIVE LANDSCAPE

Genomma Lab Internacional leads

Nytol marketing campaigns emphasise lack of negative effects

Private label products maintain a small share

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2013-2018
Table 77 Sales of Sleep Aids: % Value Growth 2013-2018
Table 78 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 79 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 80 Forecast Sales of Sleep Aids: Value 2018-2023
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Mexico

HEADLINES

PROSPECTS

Expanding consumer base offers opportunities for growth

Plant-based protein sports nutrition has the potential to grow

Sports non-protein products the largest category

COMPETITIVE LANDSCAPE

Grupo Omnilife leads the category

With more connected consumers, internet retailing is growing fast

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2013-2018
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Mexico

HEADLINES

PROSPECTS

Trend towards prevention likely to benefit category

Multivitamins leads thanks to consumer preferences

In the paediatric category, vitamins remain bigger than dietary supplements

COMPETITIVE LANDSCAPE

Segmentation in multivitamins tends to go beyond gender

Branded products maintain a relevant share in vitamins

CATEGORY DATA

Table 88 Sales of Vitamins by Category: Value 2013-2018
Table 89 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 90 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 91 NBO Company Shares of Vitamins: % Value 2014-2018
Table 92 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 93 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Mexico

HEADLINES

PROSPECTS

Meal replacement cannot be marketed as weight management products

Slimming teas expected to perform well over the forecast period

COMPETITIVE LANDSCAPE

Herbalife continues to dominate weight management and wellbeing

International companies dominate supplement nutrition drinks

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Mexico

HEADLINES

PROSPECTS

Wound care a mature category

Trends towards waterproof formats and durability in sticking plasters/adhesive bandages

Licensing an important competitive strategy among products targeting children

COMPETITIVE LANDSCAPE

BDF México SA de CV leads wound care

Nexcare gains share through product diversification and advertising

Private label leads first aid kits

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2013-2018
Table 102 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Wound Care: % Value 2014-2018
Table 104 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 105 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Dermatologicals in Mexico

ANALYSIS

Headlines

Prospects

Paediatric dermatologicals shows dynamism
Antifungals remains the largest category

Competitive Landscape

Genomma Lab Internacional and Bayer de México lead dermatologicals
Lomecan V continues to strengthen its competitive positioning in vaginal antifungals
Private label’s potential for growth

DATAGRAPHICS

Market Sizes

Dietary Supplements in Mexico

ANALYSIS

Headlines

Prospects

Health and wellness trend contributes to growth
Combination dietary supplements gain relevance thanks to reformulations

Competitive Landscape

Direct sellers face a challenging environment
Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements
Affordability supports private label dietary supplements

DATAGRAPHICS

Market Sizes

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