Consumer healthis benefiting from rising incomes, urbanisation, population growth and retail development, butcompetition from unpackaged and homemade traditional remedies and prescription medicines is limiting its growth. An expanding mid-income group that is increasingly focused on health is boosting demand, althoughstrict government price controls and a widening range of low-priced generics is constraining value growth but supporting volume growth.
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This industry report originates from Passport, our Consumer Health market research database.