In 2022, consumer health is performing well due to the urbanisation, population growth, and the growing health and wellness trend. Self-medication also continues to dominate purchasing behaviour in consumer health, with many consumers continuing to self-medicate which is cheaper than healthcare.
Between the first reported case of COVID in Cote d’Ivoire in March 2020 and December 2020, companies in the formal sector reported a drop of 37% in sales, and there was a further loss of more than 524,000 jobs (or 18%) in the formal economy. In the informal economy, 67% of businesses lost 50% to 75% of their turnover, and more than 917,000 paid jobs were lost.
The use of traditional medicines remains widespread in Côte d’Ivoire, especially in rural areas. These preparations are used mainly as topical antiseptics, dietary supplements (especially iron supplements), digestive remedies and antiparasitics.
The political climate in Cote d’Ivoire has been stable since the presidential elections in October 2020. The peaceful political climate allowed companies to continue business as usual and consumer confidence to increase, and it was reflected in the country’s economic performance with GDP expected to climb to 7% (from 2% in 2020) despite the lingering effects of the COVID- 19 pandemic.
Pharmacies remain the only channel allowed to sell consumer health products, except for some wound care products and mainstream dermatologicals used in the prevention/treatment of athlete’s foot, which are sold in some grocery retailers and small local grocers. Pharmacies are regulated by the Ivorian Authority of Pharmaceuticals Regulation (AIRP) and are organised so that there are always outlets open after-hours in each neighbourhood.
There is strict regulation of OTC products in Côte d’Ivoire and the government agency responsible for this is the Direction des Pharmacies et Medicament et des Laboratoires (DPML). Before any Rx or OTC medicines can be sold legally, they must be approved by the DPML and the pharmaceutical regulator and included on the list of approved medicines.
Regulation of the claims that can be made on behalf of vitamins and dietary supplements in Côte d’Ivoire is controlled by Presidential Decree No 2016-717 of 14 September 2016 “on the regulation of the advertising of medicines, other health products and pharmaceutical establishments.
Overall, the performance of consumer health will be modest over the forecast period, mainly led by urban middle- and high-income consumers. Self-medication will continue to dominate purchasing behaviour in consumer health.
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It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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