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Learn more67 pages, Jan 2019
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Consumer health in Turkey continued to register a positive performance in 2018. Increasing health awareness among the Turkish population, new product launches and the current government’s increasing focus on health problems were the main drivers of growth.
The Turkish Pharmaceuticals and Medical Devices Agency (TPMDA) withdrew a proposed list of products and ingredients it wanted to make available without a prescription in January 2018. A strong lobby group representing pharmacists and doctors and rising public concern about the implications of self-medication continued to hamper the passage of a clearly defined OTC law over the review period.
Turkey’s leading pharmaceutical companies are increasingly opting to expand their OTC product ranges, introducing higher mark-ups as the final retail selling price of these items is not controlled by the government. The international manufacturers Solgar, Bayer and Herbalife International continued to lead consumer health in 2018, benefiting from various new OTC product launches.
Chemists/pharmacies remained the leading distribution channel for consumer health products in 2018 as legislation continued to prohibit the sale of OTC products through grocery retailers. Turkish consumers also trust pharmacists and often ask for advice on minor health problems.
Consumer health in Turkey is expected to register a good performance over the forecast period thanks to increasing health awareness, further new product launches and increasing manufacturer investment in OTC medications. However, the dropping of the newly proposed OTC regulations will adversely impact the OTC category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Turkey for free:
The Consumer Health in Turkey market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.