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Learn moreNov 2020
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The fast-spreading COVID-19 virus has dampened economic prospects for 2020. Consumer confidence has been directly hit in Q2 as a result of the first case of COVID-19 being seen at the end of Q1 (11 March), leading to consumers increasingly opting for cheaper Consumer Health brands and generics.
Even before the country’s first case was announced, the Turkish authorities halted flights from China and Iran and closed its borders with Iran on 12 March. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.
While high unit price increases in several categories have been made in 2020, based on USD/TRY parity and rising raw material prices, new products launches have continued to affect sales positively, especially products with a natural positioning as such items are taking share from standard variants. For example, Generica laç San ve Tic AS has launched Cistus Antivirus Pastil, the Cistus flower being known for its natural antibiotic, antiviral properties, while Abdi Ibrahim Ilaç San ve Tic AS launched Hametol Baby Pisik Krem 30g, the first nappy (diaper) rash treatment containing witch hazel.
The lower COVID-19 transmission risk associated with buying online rather than in a physical store has supported e-commerce in many industries in 2020, including consumer health. Brands that have a strong social media network and a reliable and easy-to-use online shopping platform have performed better during the pandemic.
With COVID-19 cases rising again since lockdown restrictions were lifted in Turkey, a further national lockdown cannot be ruled out. However, at present it is predicted that most of consumer health will normalise in 2021 as the economy recovers, though stockpiling effects from 2020 will be reflected in more muted performances from categories such as herbal/traditional products and paediatric vitamins and dietary supplements.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Turkey for free:
The Consumer Health in Turkey market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.