Consumer Health in Hong Kong, China

Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

Conditions ripe for market development

Vitamins and dietary supplements drive market revival

Local players benefit from natural trend

Shift in distribution landscape

Growing emphasis on developing healthy behaviours

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Hong Kong, China

HEADLINES

PROSPECTS

Ageing population boosting demand

Modern lifestyles support growth

Emphasis on reducing hospitalisation

COMPETITIVE LANDSCAPE

GlaxoSmithKline retains lead

Local players benefit from mainland demand

Hisamitsu sees strong growth

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Modern lifestyles create conditions for infection

Rising temperatures extending flu season

Air pollution having significant impact on health

COMPETITIVE LANDSCAPE

Leading players increase share

Fortune benefits from strong local marketing

Continued demand for herbal/traditional treatments

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Hong Kong, China

HEADLINES

PROSPECTS

Prime conditions for skin problems

Stagnation expected

Some growth areas

COMPETITIVE LANDSCAPE

Ikeda Mohando extends lead

Johnson & Johnson displays wide-ranging strength

Pressure to adapt to evolving competition

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Hong Kong, China

HEADLINES

PROSPECTS

Demand for precise functionality

Ageing population shaping demand

Strong outlook for probiotics

COMPETITIVE LANDSCAPE

Vita Green increases leading share

Direct sellers prominent

Strong emphasis on brand recognition

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Modern living contributes to digestive problems

Stagnation forecast

Two growth categories

COMPETITIVE LANDSCAPE

Japanese player leads

Sustained demand for local products

Enzyplex growth may be hit be product withdrawal

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Hong Kong, China

HEADLINES

PROSPECTS

Air pollution leads to eye problems

Screens have become central to consumers’ lives

Contact lenses contribute to demand

COMPETITIVE LANDSCAPE

Rohto leads

Focus on beauty

International brands dominate

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Hong Kong, China

HEADLINES

PROSPECTS

Traditional attitudes remain influential

Benefiting from “natural” trend

Compatible with long-term consumption

COMPETITIVE LANDSCAPE

Vita Green Health Products extends lead

Hin Sang Hong benefits from growth in children’s products

Korea Ginseng Corp hit by ongoing decline in core category

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Hong Kong, China

HEADLINES

PROSPECTS

Boost from rising health-awareness

Larger health warnings proposed

Threat from electronic smoking devices

COMPETITIVE LANDSCAPE

Two brands dominate

Reliant on drugstores/parapharmacies

Rival cessation products

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 65 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Hong Kong, China

HEADLINES

PROSPECTS

Tendency to visit doctors undermines OTC sales in some areas

Strong growth expected in paediatric vitamins and dietary supplements

Nappy rash treatments to grow despite falling birth rates

COMPETITIVE LANDSCAPE

Hin Sang Hong leads

Korea Ginseng Corp grows strongly

Amway targets the children’s segment

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Hong Kong, China

HEADLINES

PROSPECTS

Hong Kong lifestyles lead to high rate of insomnia

Growing awareness of the role of sleep in physical and mental health

More holistic approach could undermine demand

COMPETITIVE LANDSCAPE

Vita Green Health Products dominates

Demand for natural products

Drugstores/parapharmacies the go-to channel

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2013-2018
Table 78 Sales of Sleep Aids: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 80 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 81 Forecast Sales of Sleep Aids: Value 2018-2023
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Hong Kong, China

HEADLINES

PROSPECTS

Interest in healthier lifestyles providing boost

Expanding consumer base

Positive outlook for protein products

COMPETITIVE LANDSCAPE

Optimum Nutrition strong in whey protein powder

Targeting an expanding female consumer base

Shift in distribution patterns

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2013-2018
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Hong Kong, China

HEADLINES

PROSPECTS

Lifestyle pressures boost vitamins sales

Targeting specific conditions and consumer groups

Ongoing shift to multivitamins and potential for vitamin D

COMPETITIVE LANDSCAPE

Pfizer extends lead

Holland & Barrett expands in Hong Kong

Faith in international brands

CATEGORY DATA

Table 89 Sales of Vitamins by Category: Value 2013-2018
Table 90 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 91 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 92 NBO Company Shares of Vitamins: % Value 2014-2018
Table 93 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 94 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Hong Kong, China

HEADLINES

PROSPECTS

Increase in obesity

Healthier lifestyles could dampen growth

Probiotics associated with weight management

COMPETITIVE LANDSCAPE

Direct sellers play a major role

Online sales becoming more important

Drugstores/parapharmacies expanding share

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Hong Kong, China

HEADLINES

PROSPECTS

Growth despite maturity

Private label struggles to make an impact

Maturity places onus on differentiation and segmentation

COMPETITIVE LANDSCAPE

Little movement amongst leaders

Jelonet grows strongly

Drugstores/parapharmacies important but not exclusive

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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