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Country Report

Consumer Health in

Consumer Health in Hong Kong, China

93 pages, Nov 2017

US$2,650

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Executive Summary

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Consumers invest to boost their health

Government campaigns on healthy living, the ageing population in Hong Kong, as well as consumers’ improved incomes and education, continued to boost their willingness to invest in various consumer health categories in 2017; be it for quick solutions to minor ailments or to build up their immune system to prevent serious health issues. Hectic lifestyles in Hong Kong also saw most consumers handling more stress as they juggled their work and personal lives.

Consumer health sees stronger growth in 2017

Consumer health witnessed stronger current value growth in 2017 than in 2016, with most categories growing at a moderate pace. According to the Hong Kong government, employment in the first quarter of 2017 was at full capacity, with GDP growth the strongest within the past six years.

International players lead consumer health in 2017

International players, led by direct sellers such as Nu Skin Enterprises HK, Herbalife International of Hong Kong and Amway Hong Kong, held a larger value share than domestic players in consumer health in 2017. The established presence of international manufacturers was a key contributor to their strong position in consumer health.

Convenience steers consumers’ choice of distribution channels

Drugstores/parapharmacies remained the leading distribution channel for consumer health in 2017. These outlets offer comprehensive portfolios of brands and products that cater to consumers’ varying needs.

Consumer health to maintain positive momentum

Consumer health is expected to see positive value growth at constant 2017 prices over the forecast period, albeit at a very modest rate in CAGR terms. Maturity and the consumer shift between categories that can better meet their needs will be factors holding back value growth.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Consumer Health in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

Consumers invest to boost their health

Consumer health sees stronger growth in 2017

International players lead consumer health in 2017

Convenience steers consumers’ choice of distribution channels

Consumer health to maintain positive momentum

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Hong Kong, China

HEADLINES

PROSPECTS

Faster and more targeted pain relief is in high demand due to busy urban lifestyles

Increase in public hospital service charge set to boost demand for analgesics

Drugstores/parapharmacies is the dominant distribution channel for analgesics

COMPETITIVE LANDSCAPE

Panadol remains the dominant brand in analgesics

Domestic herbal brands capture mainland Chinese demand

Local chemists/pharmacies and convenience stores do not appeal to Hong Kong consumers

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Climate change leads to an increase in sales

Stressful lifestyles contribute to the growth in demand

Air pollution results in a potential increase in demand for antihistamines/allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead cough, cold and allergy (hay fever) remedies

Most consumers buy cough, cold and allergy (hay fever) remedies at drugstores/parapharmacies for convenience

Herbal treatments as an alternative in cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Hong Kong, China

HEADLINES

PROSPECTS

Consumers’ rising sophistication and high incomes – a double-edged sword

COMPETITIVE LANDSCAPE

International players dominate dermatologicals

Marketing campaigns boost consumers’ awareness of brands in dermatologicals

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Hong Kong, China

HEADLINES

PROSPECTS

Consumers steer towards dietary supplements with a specific positioning

The consumer shift between different dietary supplements has an impact

Probiotic supplements set to register rapid growth

COMPETITIVE LANDSCAPE

The competition strengthens in dietary supplements

Consumers prefer international brands in dietary supplements

Chained drugstores/parapharmacies remain the most popular

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Stressful lives lead to increasing demand for digestive remedies

Digestive enzymes sees a strong performance in 2017

Growth is expected to continue for digestive remedies in the forecast period

COMPETITIVE LANDSCAPE

International manufacturer Taiko Pharmaceutical leads digestive remedies

Local Hong Kong manufacturers also perform well in digestive remedies

Drugstores/parapharmacies is the preferred distribution channel for digestive remedies

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Hong Kong, China

HEADLINES

PROSPECTS

Potential increase in demand in eye care, due to severe air pollution in Hong Kong

Prolonged time staring at digital devices leads to an increase in demand

The trend of wearing contact lenses drives the increase in eye care

COMPETITIVE LANDSCAPE

International manufacturers lead eye care

Feminine eye care products are introduced, and are potentially on-trend

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Hong Kong, China

HEADLINES

PROSPECTS

Long-standing beliefs set to sustain the growth of herbal/traditional products

Prevention rather than cure

COMPETITIVE LANDSCAPE

International and domestic manufacturers hold a fairly balanced presence

International manufacturers have wider portfolios; domestic players focus on herbal/traditional products

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Hong Kong, China

HEADLINES

PROSPECTS

Government cessation programmes offer potential for a further increase in demand in NRT smoking cessation aids

Increasing awareness of health due to family

COMPETITIVE LANDSCAPE

Nicorette leads NRT smoking cessation aids thanks to its wide range of products

Wide product ranges available

The distribution of NRT smoking cessation aids

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Hong Kong, China

HEADLINES

PROSPECTS

Slight declines expected in paediatric analgesics and cough, cold and allergy remedies

Opportunities in paediatric vitamins and dietary supplements, as parents want to give their children the best

COMPETITIVE LANDSCAPE

Long-standing company Hin Sang Hong leads paediatric consumer health

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Hong Kong, China

HEADLINES

PROSPECTS

Increasing demand for sleep aids due to stressful lives

Digital devices negatively affect sleep quality

Growth in sleep aids is expected to continue in the forecast period

COMPETITIVE LANDSCAPE

Vita Green Health Products leads sleep aids

Drugstores/parapharmacies is the preferred distribution channel for sleep aids

Natural ingredients drive sales of sleep aids

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Hong Kong, China

HEADLINES

PROSPECTS

Growing awareness of the benefits of sports nutrition amongst consumers

Expansion of the consumer base

Sports non-protein products is set to continue to see a good performance

COMPETITIVE LANDSCAPE

Sports nutrition is a fragmented environment, with international manufacturers dominant

The continued entry of new brands

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Hong Kong, China

HEADLINES

PROSPECTS

Stressful lives and unhealthy dietary habits drive an increase in vitamins

Multivitamins is the most popular category within vitamins in Hong Kong

Potential increase in demand for vitamin D amongst women

COMPETITIVE LANDSCAPE

Multinational companies lead vitamins in 2017

Confidence in international brands; private label fails to achieve a strong position

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 88 Sales of Vitamins by Category: Value 2012-2017
Table 89 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 90 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 91 NBO Company Shares of Vitamins: % Value 2013-2017
Table 92 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 93 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Hong Kong, China

HEADLINES

PROSPECTS

Stressful lives and unhealthy diets drive an increase in demand in weight management and wellbeing

Slimming teas sees higher growth, whilst other categories see slowing growth

Increasing appreciation of a natural, healthy body slows growth in weight management and wellbeing

COMPETITIVE LANDSCAPE

International manufacturers lead weight management and wellbeing

Increasing sales in drugstores/parapharmacies, with a switch from direct selling

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Hong Kong, China

HEADLINES

PROSPECTS

Practical functions push sales of sticking plasters/adhesive bandages

Private label products are available, but the quality is questionable

Child-friendly designs drive value growth in wound care

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care in 2017, based on its price and quality

Drugstores/parapharmacies is the leading distribution channel in wound care

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2012-2017
Table 102 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Wound Care: % Value 2013-2017
Table 104 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 105 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers invest to boost their health

Consumer health sees stronger growth in 2017

International players lead consumer health in 2017

Convenience steers consumers’ choice of distribution channels

Consumer health to maintain positive momentum

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

Consumers invest to boost their health

Consumer health sees stronger growth in 2017

International players lead consumer health in 2017

Convenience steers consumers’ choice of distribution channels

Consumer health to maintain positive momentum

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Hong Kong, China

HEADLINES

PROSPECTS

Faster and more targeted pain relief is in high demand due to busy urban lifestyles

Increase in public hospital service charge set to boost demand for analgesics

Drugstores/parapharmacies is the dominant distribution channel for analgesics

COMPETITIVE LANDSCAPE

Panadol remains the dominant brand in analgesics

Domestic herbal brands capture mainland Chinese demand

Local chemists/pharmacies and convenience stores do not appeal to Hong Kong consumers

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Climate change leads to an increase in sales

Stressful lifestyles contribute to the growth in demand

Air pollution results in a potential increase in demand for antihistamines/allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead cough, cold and allergy (hay fever) remedies

Most consumers buy cough, cold and allergy (hay fever) remedies at drugstores/parapharmacies for convenience

Herbal treatments as an alternative in cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Dermatologicals in Hong Kong, China

HEADLINES

PROSPECTS

Consumers’ rising sophistication and high incomes – a double-edged sword

COMPETITIVE LANDSCAPE

International players dominate dermatologicals

Marketing campaigns boost consumers’ awareness of brands in dermatologicals

CATEGORY DATA

Dietary Supplements in Hong Kong, China

HEADLINES

PROSPECTS

Consumers steer towards dietary supplements with a specific positioning

The consumer shift between different dietary supplements has an impact

Probiotic supplements set to register rapid growth

COMPETITIVE LANDSCAPE

The competition strengthens in dietary supplements

Consumers prefer international brands in dietary supplements

Chained drugstores/parapharmacies remain the most popular

CATEGORY DATA

Digestive Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Stressful lives lead to increasing demand for digestive remedies

Digestive enzymes sees a strong performance in 2017

Growth is expected to continue for digestive remedies in the forecast period

COMPETITIVE LANDSCAPE