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Learn moreNov 2020
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COVID-19 has had a devastating impact on the consumer health market in Hong Kong. Key to this has been border closures.
While Hong Kong initially reacted well to COVID-19, and was one of the first places to relax lockdown restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July in response to a rising tide of new cases. At the time of writing, Hong Kong is seeing more than 100 new cases each day, raising concerns of an overwhelming new surge.
Vita Green remains the leading player in consumer health in 2020, with a share of just over 6%, followed closely by GSK with just under 6%. Both players performed well in 2020, working with generalised health fears to promote their products.
2020 saw a significant acceleration of the shift of consumer healthcare to online, with online sales up from 3% in 2019 to 4% in 2020. Growth in the online channel was notable prior to the outbreak of COVID-19, but the closure of specialist stores increased the pace of change.
The impact of COVID-19 is expected to be relatively transient in Hong Kong, with most categories showing sales recovery as soon as 2021. As the country moves out of lockdown, local demand is expected to be reinvigorated and pent up demand released.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:
The Consumer Health in Hong Kong, China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.