Consumer Health in Hong Kong, China

Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Loss of cross border sales devastates analgesics

Analgesics face ongoing competition from TCM and VDS

GSK dominates overall but smaller companies carving out leading positions in topical analgesics

RECOVERY AND OPPORTUNITIES

Swift recovery expected, but long term slowing of growth is forecast

Topical analgesics set for significant rebound

Ageing population will buoy demand, while working age population grows in importance

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 triggers steep decline due to loss of cross border trade

Herbal and traditional formulae on the rise

GSK and Fortuna retain lead, but both lose share to Nin Jiom

RECOVERY AND OPPORTUNITIES

Sales expected to rebound quickly post pandemic

Living conditions in Hong Kong boost long term demand for cough and cold remedies

New pack types in combination products drive overall category growth

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has double impact, with cross border demand and internal demand both repressed

Long term shift to alternative digestive solutions

Taiko Pharmaceutical and Li Chung Shing Tong compete in digestive remedies

RECOVERY AND OPPORTUNITIES

Strong recovery expected as consumers return to restaurant eating

Awareness of side effects leads to weakened growth in H2 blockers and PPIs

Traditional Chinese medicine and food ingredients gain share across subcategories

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to sharp drop in dermatologicals demand

Hair loss treatments continue to suffer from long term shift to alternative treatments

Mopiko and Pearl’s Mosquitout compete head to head in dermatologicals

RECOVERY AND OPPORTUNITIES

Recovery expected to be swift

Natural and organic ingredients become purchase differentiators

Increased competition from beauty and personal care crossovers

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to deep dip in NRT smoking cessation aids

Smokers keen to quit look to alternative methods

Johnson & Johnson Consumer maintains leadership position in NRT patches

RECOVERY AND OPPORTUNITIES

Quick recovery in 2021 as smokers rush to quit, followed by a gradual slowing of the category

E-cigarettes expected to become more regulated

NRT patches dominate in share contributing towards overall category growth

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Sleep aids show buoyancy in the face of COVID-19

Growth remains limited by the appeal of alternative options

Vita Green continues to dominate

RECOVERY AND OPPORTUNITIES

Sleep aids forecast to swiftly regain path of steady growth

New formats expected to shape future direction

Sleeping alternatives expected to cannibalise sales

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Eye care sales fall back as consumers eschew their contact lenses

Eye care faces competition from growing range of supplements

Rhoto retains leadership through ongoing innovation

RECOVERY AND OPPORTUNITIES

Healthy growth set to resume from 2021

Preventatives expected to pose an increasing challenge

Increasing potential for eye care products targeted at young children

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to fewer accidents, and lower demand for wound care

Technology breakthroughs play a key part in wound care product selection

Nexcare starts to pose challenge to long term leaders

RECOVERY AND OPPORTUNITIES

Recovery expected as outdoor activities and sports resume

Niche growth in collectible wound care

Complementary products and bundled kits benefit overall wound care sales

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Loss of trade from mainland Chinese tourists damages overall sales, but local demand stays buoyant

Vitamin C benefits from push towards preventative health and immune system health

GSK continues to lead

RECOVERY AND OPPORTUNITIES

Return of tourist trade and growth in multivitamins to usher in recovery

Emerging product format initiatives shaping the industry

Rise of e-commerce leads to greater consumer choice

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements hit severe double digit decline

Supplements with immunity function prove the most resilient

Vita Green sustains leadership due to strong localization strategy.

RECOVERY AND OPPORTUNITIES

Recovery expected for 2021, and led by shift to functional positioning

Solutions targeted at specific organs set for fastest growth

Broadening of consumption occasions expected

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 related lifestyle changes trigger deep drop in sales of weight management products

Slimming teas and nutritional supplement drinks hit hard

Herbalife continues to lead despite added competition

RECOVERY AND OPPORTUNITIES

Recovery expected to be swift due to underlying demand from growing obese population

Brand origin and innovation in product formats are key considerations for purchase

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Lockdown impacts severely on purchases of sports nutrition

Protein bars shows positive growth thanks to increase in snacking

Optimum Nutrition leads fragmented category

RECOVERY AND OPPORTUNITIES

Push towards healthy living ensures swift recovery for sports nutrition

Segmentation will drive demand for protein powders

Online channels experience strongest growth due to convenience and value

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Loss of Chinese tourism hits herbal and traditional products hard, but some products see clear benefits from COVID-19

Long term consumer switch away from OTC remains an underlying trend

Vita Green hangs on to market leadership

RECOVERY AND OPPORTUNITIES

Rapid recovery forecast as consumers consider herbal and traditional as safe, natural options

Product innovation is key to driving sales

Diversifying distribution network

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 halts demand from overseas tourists, while domestic demand remains buoyant

VDS category remains vibrant and innovative

Hin Sang Hong and Kawaii lead the category

RECOVERY AND OPPORTUNITIES

Quick recovery expected as mainland tourists return

Paediatric skin problems create demand for dermatologicals

Probiotics emerge as new opportunity

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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