Consumer Health in Hong Kong, China

October 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Hong Kong, China?
  • Which are the leading brands in Consumer Health in Hong Kong, China?
  • How are products distributed in Consumer Health in Hong Kong, China?
  • How has the regulatory and operating environment for Consumer Health changed in Hong Kong, China?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Distribution of Consumer Health by Format: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format and Category: % Value 2021 Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Limited recovery expected in 2021 led by topical analgesics
Acetaminophen remains leading active ingredient for systemic analgesics
GSK Consumer Healthcare retains convincing leadership of analgesics

PROSPECTS AND OPPORTUNITIES

Analgesics set to recover over the forecast period
Digital engagement to remain relevant
Topical analgesics offers further potential to expand

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021 Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Analgesics: % Value 2017-2021 Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mild recovery for cough, cold and allergy (hay fever) remedies in 2021
Herbal/traditional options hold relevant position
GSK Consumer Healthcare retains leadership due to established brands

PROSPECTS AND OPPORTUNITIES

Cough, cold and allergy (hay fever) remedies to face short- to mid-term challenges
Digital engagement to increase in relevance
A need to focus on preventive health when developing new products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

Digestive Remedies in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Digestive remedies to record improving performance in 2021
Ongoing competition from vitamins and dietary supplements in line with the rise of the preventive mindset
Trumpet Seirogan remains leading brand within digestive remedies

PROSPECTS AND OPPORTUNITIES

Growing importance of indigestion and heartburn remedies within digestive remedies
Resumption of travel to support improving demand for motion sickness remedies and diarrhoeal remedies
Growing online presence despite limited share

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2016-2021 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

Dermatologicals in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for dermatologicals set to marginally improve in 2021
Stringent hygiene routines support demand for antipruritics
Hair loss treatments gains growth momentum yet competition from non-OTC increases

PROSPECTS AND OPPORTUNITIES

Further recovery expected from 2022 as consumers spend longer outside the home
Return of tourists will support growth for certain dermatologicals
Increasing competition from beauty and personal care

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021 Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021 Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT Smoking Cessation Aids in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

NRT smoking cessation aids to record marginal value growth in 2021
NRT patches continues to dominate value sales due to higher than average unit price

PROSPECTS AND OPPORTUNITIES

Growing public services supporting smoking cessation offer further challenge
Uncertainty over e-vapour products remains

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2016-2021

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021 Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021 Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026 Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

Sleep Aids in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increase in sleep disorders during pandemic supports demand for sleep aids in 2021
Melatonin remains popular ingredient

PROSPECTS AND OPPORTUNITIES

Sleep aids predicted to gain further momentum over forecast period
Rising number of alternative solutions that address sleep issues could hinder stronger growth

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2016-2021 Table 44 Sales of Sleep Aids: % Value Growth 2016-2021 Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021 Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021 Table 47 Forecast Sales of Sleep Aids: Value 2021-2026 Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

Eye Care in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continuous intensive use of technology supports demand for standard eye care
Increasing hygiene standards increase demand for eye care
Rohto remains leadership in eye care

PROSPECTS AND OPPORTUNITIES

Growing incidence of dry eye to support category’s recovery over forecast period
Alternative solutions in terms of prevention expected to pose increasing challenge

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2016-2021 Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Eye Care: % Value 2017-2021 Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021 Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026 Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

Wound Care in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increasing outdoor activities and sports participation support demand for wound care in 2021
Alternative uses for popular wound care products
Increasing perception of specific value offered by wound care driven by innovation

PROSPECTS AND OPPORTUNITIES

Private label to further expand
Further innovation in terms of materials and format will inform product development

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2016-2021 Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Wound Care: % Value 2017-2021 Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

Vitamins in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vitamins set to see improving demand in 2021
Vitamin C shifts in terms of perception to be regarded as essential for immunity
GSK Consumer Healthcare retains leadership of vitamins followed by Bayer

PROSPECTS AND OPPORTUNITIES

Favourable outlook for vitamins
Rising importance of beauty positioning within vitamins
E-commerce continues to gain ground

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2016-2021 Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 64 NBO Company Shares of Vitamins: % Value 2017-2021 Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Dietary Supplements in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for dietary supplements set to gradually improve in 2021
Uptake in probiotic supplements in 2021
Vita Green Health retains leadership of fairly fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Rising prominence of dietary supplements with a beauty positioning
Anti-ageing gains traction due to its growing association with holistic wellness
Emerging trend of personalisation within dietary supplements

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2016-2021 Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

Weight Management and Wellbeing in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Weight management and wellbeing set to partially recover in 2021
Uptake in meal replacement and weight loss supplements
Direct sellers maintain lead within the category

PROSPECTS AND OPPORTUNITIES

Demand for supplement nutrition drinks to be supported by ageing population
E-commerce to gain further ground over forecast period

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

Sports Nutrition in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Easing of social restrictions leads to improving demand for sports nutrition
Optimum Nutrition retains leadership within increasingly fragmented landscape
Prevalence of lactose intolerance pushes product development of sports protein powder

PROSPECTS AND OPPORTUNITIES

Favourable outlook for sports nutrition over forecast period
Growing offering of diversifying protein types other than protein powder
E-commerce to experience further growth due to convenience and value

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2016-2021 Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021 Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021 Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021 Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026 Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

Herbal/Traditional Products in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Herbal/traditional products retains interest in 2021
Vita Green Health retains leadership of fragmented competitive landscape in 2021

PROSPECTS AND OPPORTUNITIES

Increasing focus on general wellbeing within herbal/traditional dietary supplements
Renewed interest in traditional Chinese medicine amongst younger generation

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

Paediatric Consumer Health in Hong Kong, China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Marginal improvement for paediatric consumer health in 2021
Paediatric vitamins and dietary supplements shows resilience
Paediatric skin problems create demand for nappy (diaper) rash treatments

PROSPECTS AND OPPORTUNITIES

Stronger growth likely once travel restrictions are fully lifted
Probiotics remains important for paediatric vitamins and dietary supplements

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021 Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021 Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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