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Country Report

Consumer Health in

Consumer Health in Hong Kong, China

Oct 2018

US$2,650

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Executive Summary

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The factors underpinning the rise in health-consciousness and driving the development of consumer health around the world are particularly prominent and pressing in Hong Kong. The densely populated urban environment is characterised by hectic lifestyles with high-pressure, long working hours, sedentary working conditions, convenience-orientated diets and round-the-clock socialising, as well as high levels of air pollution.

The Hong Kong consumer health market showed a trend of improvement over the 2013-2018 review period as a whole, with growth in 2018 in line with that of the previous year. The key shift in the market’s performance came from the resurgence of vitamins and dietary supplements and, relatedly, a revival in demand for herbal/traditional products.

The largest player in the Hong Kong consumer health market, Vita Green Health Products, consolidated its leading position over the course of the review period. Along with other local players, including Hin Sang Hong, Vita Green Health Products benefited from the expansion of vitamins and dietary supplements and, particularly, the trend towards products with a “natural” positioning, as long-established traditions of consuming herbal medicines supported consumer wariness of the potential negative impact of frequent, long-term consumption of other products.

The trend towards distribution through drugstores/parapharmacies and other healthcare specialist retailers continued in 2018. This was in part underpinned by the strong demand for convenience amongst consumers leading hectic urban lifestyles, as chained drugstores/parapharmacies have extensive, easily accessible store networks, as well as a broad choice of products.

The Hong Kong consumer health market is forecast to see modest growth at constant 2018 prices over 2018-2023, driven by the ongoing development of trends witnessed at the end of the review period. The growing consumer interest in developing sustainably healthy behaviours to counteract the harmful effects of urban living and sedentary working conditions, as well as to ameliorate the effects of ageing, is set to lead to increasingly sophisticated demand across categories such as sports nutrition, weight management and wellbeing, and vitamins and dietary supplements.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Consumer Health in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Hong Kong, China

ANALYSIS

Executive Summary

Conditions ripe for market development
Vitamins and dietary supplements drive market revival
Local players benefit from natural trend
Shift in distribution landscape
Growing emphasis on developing healthy behaviours

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

Definitions

Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Hong Kong, China

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Analgesics in Hong Kong, China

ANALYSIS

Headlines

Prospects

Ageing population boosting demand
Modern lifestyles support growth
Emphasis on reducing hospitalisation

Competitive Landscape

GlaxoSmithKline retains lead
Local players benefit from mainland demand
Hisamitsu sees strong growth

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Hong Kong, China

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

ANALYSIS

Headlines

Prospects

Modern lifestyles create conditions for infection
Rising temperatures extending flu season
Air pollution having significant impact on health

Competitive Landscape

Leading players increase share
Fortune benefits from strong local marketing
Continued demand for herbal/traditional treatments

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Dermatologicals in Hong Kong, China

ANALYSIS

Headlines

Prospects

Prime conditions for skin problems
Stagnation expected
Some growth areas

Competitive Landscape

Ikeda Mohando extends lead
Johnson & Johnson displays wide-ranging strength
Pressure to adapt to evolving competition

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Hong Kong, China

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Dietary Supplements in Hong Kong, China

ANALYSIS

Headlines

Prospects

Demand for precise functionality
Ageing population shaping demand
Strong outlook for probiotics

Competitive Landscape

Vita Green increases leading share
Direct sellers prominent
Strong emphasis on brand recognition

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Hong Kong, China

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Digestive Remedies in Hong Kong, China

ANALYSIS

Headlines

Prospects

Modern living contributes to digestive problems
Stagnation forecast
Two growth categories

Competitive Landscape

Japanese player leads
Sustained demand for local products
Enzyplex growth may be hit be product withdrawal

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Hong Kong, China

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Eye Care in Hong Kong, China

ANALYSIS

Headlines

Prospects

Air pollution leads to eye problems
Screens have become central to consumers’ lives
Contact lenses contribute to demand

Competitive Landscape

Rohto leads
Focus on beauty
International brands dominate

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Hong Kong, China

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Herbal/Traditional Products in Hong Kong, China

ANALYSIS

Headlines

Prospects

Traditional attitudes remain influential
Benefiting from “natural” trend
Compatible with long-term consumption

Competitive Landscape

Vita Green Health Products extends lead
Hin Sang Hong benefits from growth in children’s products
Korea Ginseng Corp hit by ongoing decline in core category

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Hong Kong, China

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

NRT Smoking Cessation Aids in Hong Kong, China

ANALYSIS

Headlines

Prospects

Boost from rising health-awareness
Larger health warnings proposed
Threat from electronic smoking devices

Competitive Landscape

Two brands dominate
Reliant on drugstores/parapharmacies
Rival cessation products

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Hong Kong, China

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Paediatric Consumer Health in Hong Kong, China

ANALYSIS

Headlines

Prospects

Tendency to visit doctors undermines OTC sales in some areas
Strong growth expected in paediatric vitamins and dietary supplements
Nappy rash treatments to grow despite falling birth rates

Competitive Landscape

Hin Sang Hong leads
Korea Ginseng Corp grows strongly
Amway targets the children’s segment

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Hong Kong, China

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Sports Nutrition in Hong Kong, China

ANALYSIS

Headlines

Prospects

Interest in healthier lifestyles providing boost
Expanding consumer base
Positive outlook for protein products

Competitive Landscape

Optimum Nutrition strong in whey protein powder
Targeting an expanding female consumer base
Shift in distribution patterns

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Hong Kong, China

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Vitamins in Hong Kong, China

ANALYSIS

Headlines

Prospects

Lifestyle pressures boost vitamins sales
Targeting specific conditions and consumer groups
Ongoing shift to multivitamins and potential for vitamin D

Competitive Landscape

Pfizer extends lead
Holland & Barrett expands in Hong Kong
Faith in international brands

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Hong Kong, China

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Weight Management and Wellbeing in Hong Kong, China

ANALYSIS

Headlines

Prospects

Increase in obesity
Healthier lifestyles could dampen growth
Probiotics associated with weight management

Competitive Landscape

Direct sellers play a major role
Online sales becoming more important
Drugstores/parapharmacies expanding share

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Hong Kong, China

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Sleep Aids in Hong Kong, China

ANALYSIS

Headlines

Prospects

Hong Kong lifestyles lead to high rate of insomnia
Growing awareness of the role of sleep in physical and mental health
More holistic approach could undermine demand

Competitive Landscape

Vita Green Health Products dominates
Demand for natural products
Drugstores/parapharmacies the go-to channel

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Hong Kong, China

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

Wound Care in Hong Kong, China

ANALYSIS

Headlines

Prospects

Growth despite maturity
Private label struggles to make an impact
Maturity places onus on differentiation and segmentation

Competitive Landscape

Little movement amongst leaders
Jelonet grows strongly
Drugstores/parapharmacies important but not exclusive

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Hong Kong, China

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hong Kong, China vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hong Kong, China

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Megatrends

Country Report

Consumer Health in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Hong Kong, China

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Hong Kong, China

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Hong Kong, China

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Hong Kong, China

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Hong Kong, China

ANALYSIS

Headlines