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Consumer Health in
Hong Kong, China

Country Report

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Executive Summary

Feb 2019
Conditions ripe for market development

The factors underpinning the rise in health-consciousness and driving the development of consumer health around the world are particularly prominent and pressing in Hong Kong. The densely populated urban environment is characterised by hectic lifestyles with high-pressure, long working hours, sedentary working conditions, convenience-orientated diets and round-the-clock socialising, as well as high levels of air pollution.

Vitamins and dietary supplements drive market revival

The Hong Kong consumer health market showed a trend of improvement over the 2013-2018 review period as a whole, with growth in 2018 in line with that of the previous year. The key shift in the market’s performance came from the resurgence of vitamins and dietary supplements and, relatedly, a revival in demand for herbal/traditional products.

Local players benefit from natural trend

The largest player in the Hong Kong consumer health market, Vita Green Health Products, consolidated its leading position over the course of the review period. Along with other local players, including Hin Sang Hong, Vita Green Health Products benefited from the expansion of vitamins and dietary supplements and, particularly, the trend towards products with a “natural” positioning, as long-established traditions of consuming herbal medicines supported consumer wariness of the potential negative impact of frequent, long-term consumption of other products.

Shift in distribution landscape

The trend towards distribution through drugstores/parapharmacies and other healthcare specialist retailers continued in 2018. This was in part underpinned by the strong demand for convenience amongst consumers leading hectic urban lifestyles, as chained drugstores/parapharmacies have extensive, easily accessible store networks, as well as a broad choice of products.

Growing emphasis on developing healthy behaviours

The Hong Kong consumer health market is forecast to see modest growth at constant 2018 prices over 2018-2023, driven by the ongoing development of trends witnessed at the end of the review period. The growing consumer interest in developing sustainably healthy behaviours to counteract the harmful effects of urban living and sedentary working conditions, as well as to ameliorate the effects of ageing, is set to lead to increasingly sophisticated demand across categories such as sports nutrition, weight management and wellbeing, and vitamins and dietary supplements.

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Consumer Health in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Consumer Health in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Hong Kong, China

EXECUTIVE SUMMARY

Conditions ripe for market development
Vitamins and dietary supplements drive market revival
Local players benefit from natural trend
Shift in distribution landscape
Growing emphasis on developing healthy behaviours

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources

Analgesics in Hong Kong, China

HEADLINES

PROSPECTS

Ageing population boosting demand
Modern lifestyles support growth
Emphasis on reducing hospitalisation

COMPETITIVE LANDSCAPE

GlaxoSmithKline retains lead
Local players benefit from mainland demand
Hisamitsu sees strong growth

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Modern lifestyles create conditions for infection
Rising temperatures extending flu season
Air pollution having significant impact on health

COMPETITIVE LANDSCAPE

Leading players increase share
Fortune benefits from strong local marketing
Continued demand for herbal/traditional treatments

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Hong Kong, China

HEADLINES

PROSPECTS

Prime conditions for skin problems
Stagnation expected
Some growth areas

COMPETITIVE LANDSCAPE

Ikeda Mohando extends lead
Johnson & Johnson displays wide-ranging strength
Pressure to adapt to evolving competition

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Hong Kong, China

HEADLINES

PROSPECTS

Demand for precise functionality
Ageing population shaping demand
Strong outlook for probiotics

COMPETITIVE LANDSCAPE

Vita Green increases leading share
Direct sellers prominent
Strong emphasis on brand recognition

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Hong Kong, China

HEADLINES

PROSPECTS

Modern living contributes to digestive problems
Stagnation forecast
Two growth categories

COMPETITIVE LANDSCAPE

Japanese player leads
Sustained demand for local products
Enzyplex growth may be hit be product withdrawal

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Hong Kong, China

HEADLINES

PROSPECTS

Air pollution leads to eye problems
Screens have become central to consumers’ lives
Contact lenses contribute to demand

COMPETITIVE LANDSCAPE

Rohto leads
Focus on beauty
International brands dominate

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Hong Kong, China

HEADLINES

PROSPECTS

Traditional attitudes remain influential
Benefiting from “natural” trend
Compatible with long-term consumption

COMPETITIVE LANDSCAPE

Vita Green Health Products extends lead
Hin Sang Hong benefits from growth in children’s products
Korea Ginseng Corp hit by ongoing decline in core category

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Hong Kong, China

HEADLINES

PROSPECTS

Boost from rising health-awareness
Larger health warnings proposed
Threat from electronic smoking devices

COMPETITIVE LANDSCAPE

Two brands dominate
Reliant on drugstores/parapharmacies
Rival cessation products

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 65 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Hong Kong, China

HEADLINES

PROSPECTS

Tendency to visit doctors undermines OTC sales in some areas
Strong growth expected in paediatric vitamins and dietary supplements
Nappy rash treatments to grow despite falling birth rates

COMPETITIVE LANDSCAPE

Hin Sang Hong leads
Korea Ginseng Corp grows strongly
Amway targets the children’s segment

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Hong Kong, China

HEADLINES

PROSPECTS

Hong Kong lifestyles lead to high rate of insomnia
Growing awareness of the role of sleep in physical and mental health
More holistic approach could undermine demand

COMPETITIVE LANDSCAPE

Vita Green Health Products dominates
Demand for natural products
Drugstores/parapharmacies the go-to channel

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2013-2018
Table 78 Sales of Sleep Aids: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 80 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 81 Forecast Sales of Sleep Aids: Value 2018-2023
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Hong Kong, China

HEADLINES

PROSPECTS

Interest in healthier lifestyles providing boost
Expanding consumer base
Positive outlook for protein products

COMPETITIVE LANDSCAPE

Optimum Nutrition strong in whey protein powder
Targeting an expanding female consumer base
Shift in distribution patterns

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2013-2018
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Hong Kong, China

HEADLINES

PROSPECTS

Lifestyle pressures boost vitamins sales
Targeting specific conditions and consumer groups
Ongoing shift to multivitamins and potential for vitamin D

COMPETITIVE LANDSCAPE

Pfizer extends lead
Holland & Barrett expands in Hong Kong
Faith in international brands

CATEGORY DATA

Table 89 Sales of Vitamins by Category: Value 2013-2018
Table 90 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 91 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 92 NBO Company Shares of Vitamins: % Value 2014-2018
Table 93 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 94 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Hong Kong, China

HEADLINES

PROSPECTS

Increase in obesity
Healthier lifestyles could dampen growth
Probiotics associated with weight management

COMPETITIVE LANDSCAPE

Direct sellers play a major role
Online sales becoming more important
Drugstores/parapharmacies expanding share

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Hong Kong, China

HEADLINES

PROSPECTS

Growth despite maturity
Private label struggles to make an impact
Maturity places onus on differentiation and segmentation

COMPETITIVE LANDSCAPE

Little movement amongst leaders
Jelonet grows strongly
Drugstores/parapharmacies important but not exclusive

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023