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Consumer Health in Tunisia

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Tunisia?
  • Which are the leading brands in Consumer Health in Tunisia?
  • How are products distributed in Consumer Health in Tunisia?
  • How has the regulatory and operating environment for Consumer Health changed in Tunisia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Analgesics continues to show healthy growth thanks to Tunisian consumers’ preference for self-medication
NSAID adult naproxen gains in popularity, but acetaminophen preferred to treat children
Sanofi-Aventis Pharma Tunisie maintains lead, as analgesics remains dominated by locally-manufactured international brands

RECOVERY AND OPPORTUNITIES

Analgesics set to see continued healthy growth due to strong category drivers
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Current trends expected to continue, although innovation may come from global players

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Category supported by a number of factors, from self-medication trend to high levels of pollution
Declining consumer spending power restricts innovation and trading down is expected
UPSA, Laboratoires maintains lead by advertising on French television and internet channels to overcome Tunisian ad ban

RECOVERY AND OPPORTUNITIES

Ongoing sales driven by seasonal ailments, pollution levels, and COVID-19
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Price-sensitive consumers calling for affordable options

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies benefits from COVID-19, due to virus symptoms, raised levels of stress and lockdown eating
Domestic production ramps up to meet demand and negate the need for imports
Teriak Laboratoires Tunisie maintains lead, as domestic manufacturers continue to reap benefits

RECOVERY AND OPPORTUNITIES

Ongoing growth from same drivers, with some acceleration anticipated due to COVID-19
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Opportunities for smaller domestic brands to develop herbal variants

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals sees little impact from COVID-19, with a healthy ongoing forecast
Brand owners sell existing stock at affordable prices to meet needs of price-sensitive consumers
Laboratoires Opalia Tunisie maintains lead thanks to wide product portfolio and high production capacity

RECOVERY AND OPPORTUNITIES

Ongoing growth driven by higher prevalence of self-care amongst Tunisian consumers
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Little innovation expected as players focus on keeping products affordable whilst raising brand awareness

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues
Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices
Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

RECOVERY AND OPPORTUNITIES

Opportunities for local manufacturers to enter category with cheaper domestic products
Scope for innovation to add more dynamism to wound care
Growth in wound care stable due to essential nature of products

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Sales of vitamin D stimulated by consumers seeking immune-boosting vitamins
Vitamins face challenges from lower consumer spending power and not being seen as essential items by Tunisians
UPSA, Laboratoires maintains its lead thanks to strong brand recognition and wide availability

RECOVERY AND OPPORTUNITIES

Government continues to raise awareness of health and wellbeing, stimulating ongoing sales in vitamins
Innovation in new formulations expected from leading players
Affordable pricing needed to appeal to consumers with lower spending power

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements supported by ongoing medical recommendations and could benefit from COVID-19
Strict advertising controls imposed by Ministry of Health seen to make exceptions for leading multinationals
Pierre Fabre SA, Laboratoires maintains lead with Tardyferon, while multinationals benefit from local distribution

RECOVERY AND OPPORTUNITIES

Dietary supplements continues to be supported with medical recommendations, with self-medication further boosted by COVID-19
Innovation expected in probiotics and specific formulations to meet consumer trends
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Weight management sees steady growth as overweight consumers become more health aware
Image-conscious consumers continue to drive demand
3Chéne Tunisie maintains lead thanks to ongoing success in weight loss supplements

RECOVERY AND OPPORTUNITIES

Opportunities in weight loss supplements, thanks to health and cosmetic drivers
Non-essential category faces challenges if unit prices are too high
Distribution channels remain key, with growth expected in internet retailing

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition faces challenges from gymnasium closures and lower spending power due to COVID-19
Fitness fans turn to e-commerce and black market trade to get their protein fix
Aecor Nutrition maintains top place as category dynamics remain unchanged

RECOVERY AND OPPORTUNITIES

Illegal trade gradually declining, giving more opportunities for category
Players to focus on online marketing and e-commerce in order to maintain sales
Serious fitness fans set to drive continued demand, but players need to maintain affordable prices

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional products benefits from growing levels of consumer health awareness, enhanced by COVID-19
Traditional herbs and spices may continue to pose a challenge to herbal/traditional products in the shorter term
Société Arabe Des Industries Pharmaceutiques maintains lead thanks to strong distribution and wide portfolio, but innovation and competition are set to heat up

RECOVERY AND OPPORTUNITIES

Natural health trends continue to stimulate consumer interest in herbal/traditional products
Affordable price points needed to fight competition from standard OTC and unpackaged herbal/traditional products
Opportunities for domestic players with unpackaged products

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020 Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Tunisia

KEY DATA FINDINGS

2020 IMPACT

High birth rate and parents’ priorities for their children’s healthcare needs keep sales strong
Internet retailing continues to grow thanks to ongoing online education about paediatric healthcare
Sanofi-Aventis Pharma Tunisie maintains top position, with no major changes noted

RECOVERY AND OPPORTUNITIES

Ongoing drivers continue to support paediatric consumer health
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Internet retailing looks set to grown, accompanied with an educational narrative

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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