Consumer Health in Tunisia

October 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Tunisia?
  • Which are the leading brands in Consumer Health in Tunisia?
  • How are products distributed in Consumer Health in Tunisia?
  • How has the regulatory and operating environment for Consumer Health changed in Tunisia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Consumer Health in Tunisia

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Tunisia

KEY DATA FINDINGS

Sales of analgesics remain under pressure in 2023 due to challenging economic environment
Topical analgesics/anaesthetic the most dynamic category in 2023
Paediatric analgesics seeing growth as local producers look to take advantage of supply shortages of imported products
International brands expected to face further difficulties over the forecast period
Topical analgesics/anaesthetic set to remain the most dynamic category
Pharmacies likely to remain the key distribution channel
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia

KEY DATA FINDINGS

Unit-dose sachets remain a popular format
Cough syrup sees a growing presence of locally produced products
Self-medication plays a key role in treating minor ailments
Local production will remain key to the future of cough, cold and allergy (hay fever) remedies
Climate change, urbanisation and pollution all expected to drive demand over the forecast period
Good performances expected from decongestant rubs and nasal sprays
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Tunisia

KEY DATA FINDINGS

Dermatologicals continues on a strong growth path in value terms
Ongoing disruption to supply of imported brands
Hair loss treatments expanding as demand grows but Bioxsine retains its dominant position
Important presence of internet retailing over the next period
Nappy (diaper) rash treatments expected to face difficulties
Resolving the challenges facing the Central Pharmacy of Tunisia key to the future of dermatologicals
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Tunisia

KEY DATA FINDINGS

Laxatives showing the most dynamic growth in 2023
The lack of several imported brands
Local brands look to fill the gap left by absent imported products
Paediatric digestive remedies projected to record the most dynamic growth over the forecast period
Competition between local brands of paediatric digestive remedies expected to heat up as demand grows
Price stagnation could limit the growth potential of the category
Table 29 Sales of Digestive Remedies by Category: Value 2018-2023
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Tunisia

KEY DATA FINDINGS

Price increases put pressure on volume sales in 2023
New product development put on hold
Absence of international players
Volume sales expected to stagnate over the forecast period due to lack of investment
Wound care set to record a significant rise in the presence of international brands
Prices set to continue rising over the forecast period
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Tunisia

KEY DATA FINDINGS

First Class Distribution: A new player enters the field
Aecor Nutrition losing share as competition heats up
Increase in sports nutrition outlets helps drive demand
Domestic players see opportunities in sports nutrition thanks to favourable environment
Sports protein powder set to remain the largest and most important category
Sports protein RTD expected to emerge as a category over the forecast period
Table 41 Sales of Sports Nutrition by Category: Value 2018-2023
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Tunisia

KEY DATA FINDINGS

Dietary supplements benefiting from promotion through social media
Dietary supplements continue to play a key role in the lives of many consumers despite the end of the pandemic
Domestic brands looking to take share from their international rivals
Probiotics come under the spotlight
Ginseng seeing strong development
Important presence of domestic brands over the next period
Table 47 Sales of Dietary Supplements by Category: Value 2018-2023
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 49 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 50 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Tunisia

KEY DATA FINDINGS

Vitamin A in short supply
Multivitamins attracting international players
COVID-19 has a lasting impact on demand for vitamins
E-commerce set to play a bigger role in vitamins over the forecast period thanks to offering greater convenience and better value
The critical situation of International brands in single vitamins over the next period
Tunisians get a taste for vitamin D
Table 54 Sales of Vitamins by Category: Value 2018-2023
Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Tunisia

KEY DATA FINDINGS

Slimming teas proving a success
Competition between international brands intensifies
Significant price increases recorded in 2023
Meal replacement products expected to appear in Tunisia over the forecast period
Obesity expected to remain a major problem in Tunisia
Advertising via social media seen as important in driving demand
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Tunisia

KEY DATA FINDINGS

Herbal/traditional paediatric dietary supplements in demand
Domestic brands gaining ground
Important presence of unpackaged artisanal herbal and traditional products presents a barrier to growth
Rising number of physiotherapists and herbal doctors set to boost sales over the forecast period
A strong tradition for herbal medicine and a growing interest in natural solutions should help drive demand
Competition likely to remain stiff as local and international players recognise the potential in the market
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Tunisia

KEY DATA FINDINGS

Paediatric vitamins and dietary supplements seeing dynamic growth
Important presence of local players
Paediatric analgesics remains by far the biggest category
Social changes expected to support sales over the next period
E-commerce set to open up new sales opportunities
Attractive market for international players
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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