Consumer health in South Africa has continued to record strong growth in current value terms in 2018. Increased access to information and a widening product range continues to fuel demand for self-medication, with it also being the cheapest and most convenient option.
Towards the end of 2013, amendments were introduced to the legislation governing complementary and alternative medicines in South Africa, with these being met with severe criticism from industry experts. According to Euromonitor International definitions, products such as vitamins and dietary supplements and herbal/traditional medicines fall under CAMs legislation.
The South African consumer health market remains highly fragmented in 2018, comprising both major pharmaceutical companies as well as smaller players. Local manufacturer Adcock Ingram Holdings Ltd has retained its leading position, followed by multinationals such as GlaxoSmithKline, Reckitt Benckiser, Johnson & Johnson and Pfizer.
Chemists/pharmacies remains the leading distribution channel for consumer health in 2018, although supermarkets registered solid growth over the review period with more grocery retailers now stocking a wider range of consumer health products. Demand for convenience, whereby shoppers can find all they need under one roof, has led to a widening range of products in these stores in categories such as analgesics and cold, cough and allergy (hay fever) remedies.
Consumer health is anticipated to record a single-digit value CAGR at constant 2018 prices over the forecast period. Access to information through health blogs and online health forums, supported by increased smartphone ownership, will contribute to value growth.
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This industry report originates from Passport, our Consumer Health market research database.