Executive Summary

Feb 2019
Self-medication and challenging economic climate impact growth

Consumer health in South Africa has continued to record strong growth in current value terms in 2018. Increased access to information and a widening product range continues to fuel demand for self-medication, with it also being the cheapest and most convenient option.

Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act

Towards the end of 2013, amendments were introduced to the legislation governing complementary and alternative medicines in South Africa, with these being met with severe criticism from industry experts. According to Euromonitor International definitions, products such as vitamins and dietary supplements and herbal/traditional medicines fall under CAMs legislation.

Adcock Ingram maintains its leading position while private label is on the rise

The South African consumer health market remains highly fragmented in 2018, comprising both major pharmaceutical companies as well as smaller players. Local manufacturer Adcock Ingram Holdings Ltd has retained its leading position, followed by multinationals such as GlaxoSmithKline, Reckitt Benckiser, Johnson & Johnson and Pfizer.

Chemists/pharmacies remains the leading distribution channel

Chemists/pharmacies remains the leading distribution channel for consumer health in 2018, although supermarkets registered solid growth over the review period with more grocery retailers now stocking a wider range of consumer health products. Demand for convenience, whereby shoppers can find all they need under one roof, has led to a widening range of products in these stores in categories such as analgesics and cold, cough and allergy (hay fever) remedies.

Health and wellness and self-medication trends open up new opportunities for consumer health players

Consumer health is anticipated to record a single-digit value CAGR at constant 2018 prices over the forecast period. Access to information through health blogs and online health forums, supported by increased smartphone ownership, will contribute to value growth.

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Consumer Health in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Consumer Health in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in South Africa?
  • What are the major brands in South Africa?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in South Africa

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth
Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act
Adcock Ingram maintains its leading position while private label is on the rise
Chemists/pharmacies remains the leading distribution channel
Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources

Paediatric Consumer Health in South Africa

HEADLINES

PROSPECTS

Parents exercise caution when it comes to paediatric products
Cough/cold remedies the best performer
Chemists/pharmacies and drugstores/parapharmacies maintain dominance

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position
Private label remains small but is likely to gain traction over the forecast period
Benylin benefits from promotions in leading retailers

CATEGORY DATA

Table 12 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 13 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 14 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 15 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 16 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 17 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in South Africa

HEADLINES

PROSPECTS

Sleep aids the smallest category in consumer health as prescription medicines dominate sales
Urbanisation and stressful lifestyles support growth
Herbal/traditional sleep aids benefit from perceived danger of prescription medicines

COMPETITIVE LANDSCAPE

Aspen Pharmacare retains its leading position in a fragmented category
Pfizer’s Sleep Eze PM benefits from dual usage
Herbal/traditional brands subject to more price promotions

CATEGORY DATA

Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Vitamins in South Africa

HEADLINES

PROSPECTS

Tightening regulatory requirements make new product launches more difficult and costly for manufacturers
Category maintains strong growth despite economic challenges
Multivitamins remains most popular category

COMPETITIVE LANDSCAPE

Adcock Ingram launches innovative range for those suffering from chronic illness
Pfizer Laboratories leads a fairly fragmented category
Private label gains traction over smaller brands

CATEGORY DATA

Table 25 Sales of Vitamins by Category: Value 2013-2018
Table 26 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 27 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 28 NBO Company Shares of Vitamins: % Value 2014-2018
Table 29 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 30 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 31 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in South Africa

HEADLINES

PROSPECTS

Category benefits from changing attitudes towards weight and appearance
Government taking a strong stance on obesity
Highly publicised court cases surrounding weight loss products play a role in informing consumers

COMPETITIVE LANDSCAPE

Herbalife maintains its leading position
Herbex seeks to build stronger relationships with consumers
Clicks benefits from competitive pricing

CATEGORY DATA

Table 32 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 33 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 35 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 36 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 37 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in South Africa

HEADLINES

PROSPECTS

Highly concentrated and mature category offers limited prospects for growth
Private label players introduce similar products to established players but at lower price points
Rise in physical activity good news for wound care

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position
Johnson & Johnson launches Skin-Flex range
Private label benefits from price-sensitive consumers looking for cheaper alternatives

CATEGORY DATA

Table 38 Sales of Wound Care by Category: Value 2013-2018
Table 39 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Wound Care: % Value 2014-2018
Table 41 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 42 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 43 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Analgesics in South Africa

HEADLINES

PROSPECTS

Challenging economic climate forces consumers to seek value for money
Manufacturers and retailers target new strategies to drive sales
Move towards self-medication, especially for minor ailments

COMPETITIVE LANDSCAPE

Adcock Ingram retains clear lead in analgesics
Popular Grand-Pa brand drives sales for GlaxoSmithKline
Private label benefits from economic slowdown

CATEGORY DATA

Table 44 Sales of Analgesics by Category: Value 2013-2018
Table 45 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 46 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 47 NBO Company Shares of Analgesics: % Value 2014-2018
Table 48 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 49 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 50 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in South Africa

HEADLINES

PROSPECTS

Category benefits from greater access to information and the resulting destigmatisation of skin conditions
Growth set to be constrained over the forecast period by the challenging economic environment
Prevalence of dermatophytosis drives demand for topical antifungals

COMPETITIVE LANDSCAPE

International manufacturers lead dermatologicals thanks to strong and well-established brands
Niche players hold a significant share of sales
Phenergan dominates topical allergy remedies/antihistamines

CATEGORY DATA

Table 51 Sales of Dermatologicals by Category: Value 2013-2018
Table 52 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 54 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 55 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 56 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 57 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in South Africa

HEADLINES

PROSPECTS

Social media and access to information through health blogs impact sales of dietary supplements
Probiotic supplements remains the most dynamic category
Internet retailing on the rise

COMPETITIVE LANDSCAPE

Adcock Ingram continues to lead a highly fragmented category
Mergers and acquisitions fairly frequent in this category
Private label benefits from low prices and improved perception

CATEGORY DATA

Table 58 Sales of Dietary Supplements by Category: Value 2013-2018
Table 59 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 60 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 61 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 62 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 63 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 64 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Eye Care in South Africa

HEADLINES

PROSPECTS

Demand driven by rising smartphone ownership and increasing screen time
Price promotions popular in eye care
Rising number of contact lens wearers helps drive growth of eye care

COMPETITIVE LANDSCAPE

Adcock Ingram retains its leading position
International brands the most popular while private label is non-existent
Bausch & Lomb launch innovative eye drops

CATEGORY DATA

Table 66 Sales of Eye Care by Category: Value 2013-2018
Table 67 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 68 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 69 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 70 NBO Company Shares of Eye Care: % Value 2014-2018
Table 71 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 72 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 73 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in South Africa

HEADLINES

PROSPECTS

Shift towards stricter regulatory requirements
Traditional medicines appeal to consumers across the income spectrum
Rural consumers still look to traditional healers for treatment

COMPETITIVE LANDSCAPE

Herbal/traditional products remains a highly fragmented category
No major innovation or new product launches seen in 2018
Private label on the rise

CATEGORY DATA

Table 74 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 75 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 77 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 78 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 79 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in South Africa

HEADLINES

PROSPECTS

Vapour products perceived as an alternative to NRT smoking cessation aids
NRT smoking cessation aids remains a niche
Drop in smoking prevalence

COMPETITIVE LANDSCAPE

Category totally dominated by Johnson & Johnson

CATEGORY INDICATORS

Table 80 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 81 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 82 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 83 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 84 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 85 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 86 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 87 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

HEADLINES

PROSPECTS

Economic uncertainty and a willingness to self-medicate driving category growth
High incidence of HIV and climatic conditions drive growth in antihistamines/allergy remedies
Cough remedies sees strong growth despite restrictions

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position
Multinationals dominate sales although traditional medicine has a strong foothold in rural South Africa
Private label continues to grow but from a low base

CATEGORY DATA

Table 88 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 89 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 90 Sales of Decongestants by Category: Value 2013-2018
Table 91 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 93 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 94 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 95 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Digestive Remedies in South Africa

HEADLINES

PROSPECTS

Sales driven by lifestyle diseases
Antacids the biggest beneficiary of the self-medication trend
Rise in cases of diarrhoea drives demand for remedies

COMPETITIVE LANDSCAPE

Multinationals lead digestive remedies
Brands offering value gain traction

CATEGORY DATA

Table 96 Sales of Digestive Remedies by Category: Value 2013-2018
Table 97 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 99 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 100 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 101 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Sports Nutrition in South Africa

HEADLINES

PROSPECTS

Sales driven by lifestyle diseases and the trend towards more active lifestyles
Personal trainers and shop staff influence purchasing decisions
Economic downturn limits growth opportunities

COMPETITIVE LANDSCAPE

Frequent recommendations from influencers help to strengthen the position of Ultimate Sports Nutrition
Private label commands a strong position in sports nutrition
Evox sees strong performance

CATEGORY DATA

Table 102 Sales of Sports Nutrition by Category: Value 2013-2018
Table 103 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 105 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 106 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 107 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023