Consumer Health in Thailand

October 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Thailand?
  • Which are the leading brands in Consumer Health in Thailand?
  • How are products distributed in Consumer Health in Thailand?
  • How has the regulatory and operating environment for Consumer Health changed in Thailand?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Thailand

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Thailand

KEY DATA FINDINGS

Acetaminophen shows dynamic growth with wide usage among adults and children
Easing of COVID-19 measures benefits topical analgesics/anaesthetic
Players look for new ways to attract and retain consumer interest
Self-medication to become norm
Key categories set for a positive outlook
Store-based retailers set to maintain dominance but the online world offers opportunities
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in Thailand

Cough, Cold and Allergy (Hay Fever) Remedies in Thailand

KEY DATA FINDINGS

Players invest in new product development as competition heats up
Return to outdoor activities boosting demand for cough, cold and allergy (hay fever) remedies
Return of tourism boosts sales
Sales set to benefit from increase in self-medication
New product development remains rife as players battle for share
Digital marketing strategies seen as important as consumers spend more time online
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Thailand

KEY DATA FINDINGS

Sales of topical germicidals/antiseptics thriving as monkey pox presents a new health concern for consumers
Ageing population and the easing of Thailand’s COVID-19 measures positively impacts sales
Recommendations by pharmacists remain important
Dermatological issues likely to remain commonplace with widespread self-medication set to boost sales
A return to more active lifestyles should boost demand
Blurring boundary between consumer health and beauty and personal care products
Table 24 Sales of Dermatologicals by Category: Value 2017-2022
Table 25 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 27 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 29 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Thailand

KEY DATA FINDINGS

A return to more busy and stressful lifestyles and unhealthy eating habits feeding demand for digestive remedies
Increased travel benefiting sales while pharmacies remains the dominant distribution channel
Competition remains fierce with players investing in marketing and new product development in an effort to stay ahead
As consumers lead healthier lifestyles this could limit demand for digestive remedies
Return to busy, stressful lifestyles should increase demand for digestive remedies
Antacids expected to remain a firm favourite for providing fast and effective relief
Table 31 Sales of Digestive Remedies by Category: Value 2017-2022
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in Thailand

KEY DATA FINDINGS

Digitalisation and the increased use of contact lenses key growth drivers in 2022
Rising pollution levels and the easing of restrictions boosts demand for eye care
Local players still dominate
Convenience is of growing importance to consumers
New product development likely to fuel growth
Eating supplements maybe in the cards for Thai consumers
Table 37 Sales of Eye Care by Category: Value 2017-2022
Table 38 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Eye Care: % Value 2018-2022
Table 40 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 41 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in Thailand

KEY DATA FINDINGS

Return of social activities may reduce demand
No new product developments
Retailers look for innovative ways to promote consumption of NRT smoking cessation aids
Demand likely to be affected by a myriad of factors
Smoking continues to be discouraged
Alternative developments would arise in the future
Table 43 Number of Smokers by Gender 2017-2022
Table 44 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 45 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 47 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 49 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in Thailand

KEY DATA FINDINGS

Wound care benefits from easing of COVID-19 restrictions
Wound care set to see stronger growth as consumers resume more active lifestyles
Companies invest in CSR efforts and marketing to help promote wound care
Stocking up of wound care to continue
Offline sales likely to dominate while players will focus on offering more variety to win share
Price could become increasingly important if incomes become stretched
Table 50 Sales of Wound Care by Category: Value 2017-2022
Table 51 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Wound Care: % Value 2018-2022
Table 53 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 54 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Thailand

KEY DATA FINDINGS

Return of sport and exercise activities supports a return to growth, with social media platforms also helping to drive interest in sports nutrition
New product developments help fuel interest and demand with products tailored to the needs of different consumers
Increasing reliance on social media and e-commerce to promote and sell products
Burgeoning health and fitness trend bodes well for sports nutrition
Product innovations to continue as players eye expansion opportunities
Sports nutrition likely to face stiff competition from high-protein packaged food and beverages
Table 56 Sales of Sports Nutrition by Category: Value 2017-2022
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Thailand

KEY DATA FINDINGS

Demand driven by efforts to boost immunity
Beauty from within
Increased focus on probiotics
Demand set to continue growing as consumers take a more holistic approach to their health
The increasingly sophisticated demand of Thai consumers is expected to shape the category
E-commerce and direct selling set to play a bigger role in dietary supplements
Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Thailand

KEY DATA FINDINGS

Vitamins continues to benefit from preventative approach to health with online sales thriving
Intense competition in the category driving omnichannel strategies
New product launches key to growth
Product positioning to be the factor that differentiates between companies
More investment expected in digital sales and marketing
Players likely to look for new ways to stand out in the market
Table 69 Sales of Vitamins by Category: Value 2017-2022
Table 70 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 71 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Vitamins: % Value 2018-2022
Table 73 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 74 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 75 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Thailand

KEY DATA FINDINGS

Consumers looking for products to help them lose their pandemic weight gain
Supplement nutrition drinks targeting an expanding audience of consumers
Direct sellers remain key to sales of weight management and wellbeing
Aging population to influence demand
Hectic lifestyles encourage consumption
Competition expected to intensify as new players continue to enter the market
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Thailand

KEY DATA FINDINGS

Legalisation of hemp and CBD related products leads to the expansion of the category
Herbal natural ingredients is perceived to be safer
Brand’s Suntory remains the clear leader with the company continuing to invest in new product development and marketing
More products from CBD and Hemp to be available in the market
Healthy food and beverage may affect demand
Thai government looks set to play a big role in promoting the use of local herbal/traditional products
Table 82 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in Thailand

KEY DATA FINDINGS

As demand grows the competitive landscape becomes increasingly fragmented
Increased focus on healthy eating could limit demand for some paediatric consumer health products
Herbal natural ingredients remain popular
Parents likely to maintain interest in paediatric vitamins and dietary supplements
Local companies expected to expand their presence
Growth will likely be affected by declining birth rate but growing education and awareness should help to offset this
Table 88 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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