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Learn moreNov 2020
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Overall, COVID-19 is not expected to have a major impact on consumer health in Nigeria and it expected that current value growth in 2020, will be similar to 2019 and will continue to register double-digit growth, as it has over the review period. However, drilling down within the product area, there are certain products that will benefit from concerns around COVID-19, and other products that will register lower value growth.
A lockdown was declared by the President on 30 March, applying solely to three states: Lagos, Ogun, and FCT (Abuja). However, other states also implemented their own lockdowns, separate from the Presidential order (including Kaduna and Rivers).
Local companies have a strong foothold in consumer health care in Nigeria, particularly in products areas such as paediatric consumer health and vitamins and these local companies were able to ensure that stocks remained on shelves during 2020, as COVID-19 interrupted supply chains.
The present drug distribution system in Nigeria is chaotic, porous and a serious threat to the National Drug Policy (NDP). Out-of-stock syndrome is very common in government hospitals and drug management information systems are inactive.
Overall, COVID-19 has not significantly impacted consumer health and value growth should continue on the same trajectory as in the review period. However, in 2021, there may be dampened sales in certain products such as analgesics, as consumers get through the unused supplies they bought in 2020, in case of becoming ill with COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:
The Consumer Health in Nigeria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.