Consumer Health in Nigeria

Consumer Health in Nigeria

EXECUTIVE SUMMARY

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health

Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017

Local players lead sales of consumer health products in Nigeria

Drug distribution network in Nigeria and effect on human health

Strong growth expected for consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Nigeria

HEADLINES

PROSPECTS

Arduous working conditions contribute to use of painkillers

Strong growth shown by affordable and available acetaminophen

Other analgesics expected to perform well

COMPETITIVE LANDSCAPE

Top three continue to dominate analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

HEADLINES

PROSPECTS

Pollution and unhealthy living conditions drive demand for category products

Cough remedies and combination products will enjoy strongest growth

Other cough, cold and allergy remedies expected to perform well

COMPETITIVE LANDSCAPE

Procter & Gamble Nigeria Ltd leads with Vicks umbrella brand

GSK ranks second with Actifed combination products brand

May & Baker shifts to herbal offerings

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Nigeria

HEADLINES

PROSPECTS

Rising population and infection rates drive demand

Medicated shampoos shows greatest dynamism

Other categories enjoy healthy growth

COMPETITIVE LANDSCAPE

Neimeth leads dermatologicals with its NCP Antiseptic brand

Other leading players in dermatologicals

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Nigeria

HEADLINES

PROSPECTS

Unbalanced diets leading to demand for supplements

Combination and children’s products perform well

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Local players compete with multinationals

CATEGORY DATA

Table 33 Sales of Dietary Supplements by Category: Value 2013-2018
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 35 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 37 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Nigeria

HEADLINES

PROSPECTS

Unhealthy lifestyles drive demand for digestive remedies

Antacids dominates digestive remedies

COMPETITIVE LANDSCAPE

Top three hold over half of category value

Global multinational subsidiaries lead in laxatives

Other players gaining recognition

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2013-2018
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Nigeria

HEADLINES

PROSPECTS

Rising pollution levels drive demand

Eye problems lead to demand for higher quality care products

Demand for fewer side effects

COMPETITIVE LANDSCAPE

Drugfield Pharmaceuticals benefits from popular brands in both standard and allergy eye care

Spersallerg Eye Drops leads allergy eye care and Elisca Eye Drops leads standard eye care

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2013-2018
Table 48 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 49 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 50 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 51 NBO Company Shares of Eye Care: % Value 2014-2018
Table 52 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 53 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Nigeria

HEADLINES

PROSPECTS

Greater knowledge and awareness drives demand

Further regulation necessary

Ingredients focus on heritage and health positioning

COMPETITIVE LANDSCAPE

With its Vicks brand Procter & Gamble leads herbal/traditional products

Forever Living continues to focus on direct selling

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Nigeria

PROSPECTS

Paediatric Consumer Health in Nigeria

HEADLINES

PROSPECTS

Rising infant mortality rate drives demand for paediatric consumer health products

Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

COMPETITIVE LANDSCAPE

Wide product range and affordability underpin Emzor’s leading position

Affordability a key factor

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Nigeria

PROSPECTS

Sports Nutrition in Nigeria

PROSPECTS

Vitamins in Nigeria

HEADLINES

PROSPECTS

Availability and affordability drive healthy growth

Complementary with other drugs

COMPETITIVE LANDSCAPE

Wide product range underpins Emzor’s leading position in the category

CATEGORY DATA

Table 68 Sales of Vitamins by Category: Value 2013-2018
Table 69 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 70 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 71 NBO Company Shares of Vitamins: % Value 2014-2018
Table 72 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 73 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Nigeria

HEADLINES

PROSPECTS

Desire to look healthy and in shape drives demand

Slimming teas enjoys fastest growth

COMPETITIVE LANDSCAPE

Edmark leads weight management and wellbeing with its MRT Complex brand

Direct selling remains key channel of distribution

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Nigeria

HEADLINES

PROSPECTS

Safety awareness drives demand

Product ranges expand

Expansion of modern retail boosts sales

COMPETITIVE LANDSCAPE

Beiersdorf AG leads wound care with Elastopast brand

Local players discouraged by high barriers to entry

CATEGORY DATA

Table 81 Sales of Wound Care by Category: Value 2013-2018
Table 82 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Wound Care: % Value 2014-2018
Table 84 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 85 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 86 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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