Consumer Health in Nigeria

Consumer Health in Nigeria

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Nigeria

HEADLINES

PROSPECTS

Stress and marketing boost category sales

A better economic performance will reverse the category’s fortunes

Cost, efficiency and trust influence consumers when purchasing

COMPETITIVE LANDSCAPE

Emzor continues to rank first

GlaxoSmithKline Consumer Nigeria Plc strengthens its position

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

HEADLINES

PROSPECTS

The category is set to increase further

The children’s category will drive overall sales growth

As the economy improves, so too will sales

COMPETITIVE LANDSCAPE

Vicks remains the leading brand

Strong distribution fuels the success of Actifed

A rare new launch is tipped for success

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Nigeria

HEADLINES

PROSPECTS

Modern distribution channels and rising infection rates will boost sales

The country’s climate plays a key role in sales

Medicated shampoos will perform much better but other categories will remain marginal

COMPETITIVE LANDSCAPE

Neimeth International continues to dominate

Funbact-A improves its value share the most

The economy limits innovation

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Nigeria

HEADLINES

PROSPECTS

The outlook is good for dietary supplements

Tonics will lead sales growth in the forecast period

Combination and paediatric versions are popular

COMPETITIVE LANDSCAPE

The category leader is well established, but is underperforming

International players lead sales

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Nigeria

HEADLINES

PROSPECTS

Many factors favour digestive remedies

Antacids and IBS treatments will be the best performers

Diarrhoeal remedies has the convenience factor

COMPETITIVE LANDSCAPE

Good promotion and low prices strengthen Ranbaxy’s leadership

Ranbaxy’s rivals perform well

Distribution is generally limited

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Nigeria

HEADLINES

PROSPECTS

Ageing population and long work hours set to boost sales

Demand will be further boosted by allergy eye care and greater awareness

Companies respond to the greater demand by engaging more with customers

COMPETITIVE LANDSCAPE

Allergy eye care is led by Novartis Pharma Services Inc

In standard eye care Elisca Eye Drops dominates sales

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Nigeria

HEADLINES

PROSPECTS

The category is developing well – and will continue to do so

Packaged variants are becoming increasingly mainstream

Several categories are predicted to perform strongly

COMPETITIVE LANDSCAPE

Affordable prices give Global Industries Ltd the edge in 2016

The economy hinders a category importer

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Nigeria

PROSPECTS

Paediatric Consumer Health in Nigeria

HEADLINES

PROSPECTS

Demographics and the local climate will boost sales

Infections and diseases raise category demand

Tradition and multiple benefits are key factors in sales

COMPETITIVE LANDSCAPE

Affordability favours the leading players

There is some scope for premium brands

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Nigeria

PROSPECTS

Sports Nutrition in Nigeria

PROSPECTS

Vitamins in Nigeria

HEADLINES

PROSPECTS

A variety of usage purposes raises the appeal of vitamins

Country-specific factors favour vitamins

Vitamin C and multivitamins will be at the forefront

COMPETITIVE LANDSCAPE

The category leader is strong for many reasons

Emzor’s local brands boost its performance

Forever Living Products heads up the other leading players

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 68 Sales of Vitamins by Category: Value 2012-2017
Table 69 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 70 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 71 NBO Company Shares of Vitamins: % Value 2013-2017
Table 72 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 73 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Nigeria

HEADLINES

PROSPECTS

Nigeria’s weight problems spur category sales

Despite Western trends, the fuller figure is still preferred

Various categories have a bright outlook

COMPETITIVE LANDSCAPE

Edmark continues its ascent

EZ Slim is the catalyst for the largest value share gain

Direct selling is crucial, but modern channels are set to contribute more

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Nigeria

HEADLINES

PROSPECTS

Workplace safety requirements spur category growth

A better forecast period performance is predicted

Category players poised to capitalise on better awareness

COMPETITIVE LANDSCAPE

Elastoplast leads sales

Category limitations remain

No private label, but foreign brands make inroads

CATEGORY DATA

Table 81 Sales of Wound Care by Category: Value 2012-2017
Table 82 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Wound Care: % Value 2013-2017
Table 84 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 85 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 86 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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