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Country Report

Consumer Health in

Consumer Health in Nigeria

Oct 2018

US$2,650

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Executive Summary

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Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country.

Most Nigerians may not be able to afford even essential medicines as the Nigerian Customs Service (NCS) begins the implementation of a 20% duty on imported pharmaceutical products. Consumer health performance in value terms was weak compared to the previous period as the NCS implemented a 20% duty on imported products, although there was a significant improvement in volume sales compared to 2017 following devaluation of the naira against the US dollar.

Emzor Pharmaceutical Industries Ltd, May & Baker Nigeria Plc and GlaxoSmithKline Consumer Nigeria Plc are the leading players with their leading brands Emzor Paracetamol, M&B Paracetamol and Panadol Extra, respectively. Local players perform well in the OTC competitive landscape in Nigeria compared to prescription medicine which is dominated by international brands.

The drug distribution network in Nigeria is in a state of chaos as it comprises open-air markets, patent medicine stores, community pharmacies, private and public hospitals, wholesalers/importers and pharmaceutical manufacturers. It is common in Nigeria to see small traders who sell provisions among other items, via market kiosks, motor parks, and road-side locations hawking drugs that range from OTC items to antibiotics (popularly called “capsules”).

The consumer health market is experiencing a significant shift, with more players entering consumer health and driving key innovations. Growth over the forecast period will see an increase because there are few good healthcare facilities in the country; self-medication is one of the few avenues open to Nigerians seeking healthcare and wellbeing products.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Consumer Health in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Nigeria?
What are the major brands in Nigeria?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Nigeria

ANALYSIS

Executive Summary

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health
Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017
Local players lead sales of consumer health products in Nigeria
Drug distribution network in Nigeria and effect on human health
Strong growth expected for consumer health in Nigeria over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Nigeria

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Analgesics in Nigeria

ANALYSIS

Headlines

Prospects

Arduous working conditions contribute to use of painkillers
Strong growth shown by affordable and available acetaminophen
Other analgesics expected to perform well

Competitive Landscape

Top three continue to dominate analgesics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Nigeria

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Paediatric Consumer Health in Nigeria

ANALYSIS

Headlines

Prospects

Rising infant mortality rate drives demand for paediatric consumer health products
Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

Competitive Landscape

Wide product range and affordability underpin Emzor’s leading position
Affordability a key factor

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Nigeria

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Weight Management and Wellbeing in Nigeria

ANALYSIS

Headlines

Prospects

Desire to look healthy and in shape drives demand
Slimming teas enjoys fastest growth

Competitive Landscape

Edmark leads weight management and wellbeing with its MRT Complex brand
Direct selling remains key channel of distribution

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Nigeria

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

ANALYSIS

Headlines

Prospects

Pollution and unhealthy living conditions drive demand for category products
Cough remedies and combination products will enjoy strongest growth
Other cough, cold and allergy remedies expected to perform well

Competitive Landscape

Procter & Gamble Nigeria Ltd leads with Vicks umbrella brand
GSK ranks second with Actifed combination products brand
May & Baker shifts to herbal offerings

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Dermatologicals in Nigeria

ANALYSIS

Headlines

Prospects

Rising population and infection rates drive demand
Medicated shampoos shows greatest dynamism
Other categories enjoy healthy growth

Competitive Landscape

Neimeth leads dermatologicals with its NCP Antiseptic brand
Other leading players in dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Nigeria

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Dietary Supplements in Nigeria

ANALYSIS

Headlines

Prospects

Unbalanced diets leading to demand for supplements
Combination and children’s products perform well

Competitive Landscape

Two companies hold strong share of category
Local players compete with multinationals

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Nigeria

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Digestive Remedies in Nigeria

ANALYSIS

Headlines

Prospects

Unhealthy lifestyles drive demand for digestive remedies
Antacids dominates digestive remedies

Competitive Landscape

Top three hold over half of category value
Global multinational subsidiaries lead in laxatives
Other players gaining recognition

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Nigeria

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Eye Care in Nigeria

ANALYSIS

Headlines

Prospects

Rising pollution levels drive demand
Eye problems lead to demand for higher quality care products
Demand for fewer side effects

Competitive Landscape

Drugfield Pharmaceuticals benefits from popular brands in both standard and allergy eye care
Spersallerg Eye Drops leads allergy eye care and Elisca Eye Drops leads standard eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Nigeria

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Herbal/Traditional Products in Nigeria

ANALYSIS

Headlines

Prospects

Greater knowledge and awareness drives demand
Further regulation necessary
Ingredients focus on heritage and health positioning

Competitive Landscape

With its Vicks brand Procter & Gamble leads herbal/traditional products
Forever Living continues to focus on direct selling

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Nigeria

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

NRT Smoking Cessation Aids in Nigeria

ANALYSIS

Prospects

Sleep Aids in Nigeria

ANALYSIS

Prospects

Sports Nutrition in Nigeria

ANALYSIS

Prospects

Vitamins in Nigeria

ANALYSIS

Headlines

Prospects

Availability and affordability drive healthy growth
Complementary with other drugs

Competitive Landscape

Wide product range underpins Emzor’s leading position in the category

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Nigeria

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Wound Care in Nigeria

ANALYSIS

Headlines

Prospects

Safety awareness drives demand
Product ranges expand
Expansion of modern retail boosts sales

Competitive Landscape

Beiersdorf AG leads wound care with Elastopast brand
Local players discouraged by high barriers to entry

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Nigeria

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

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Megatrends

Country Report

Consumer Health in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Nigeria

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Nigeria

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Paediatric Consumer Health in Nigeria

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Weight Management and Wellbeing in Nigeria

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Nigeria

ANALYSIS

Headlines