Executive Summary

Oct 2019
Increase in healthcare spending and increased local production drives consumer health

The increased demand for high-quality healthcare among Nigerian population as a result of increase in population and change in behaviours, has translated into rising healthcare costs. Due to the need for the government to contain these costs, local manufacturers are expected to continue taking a larger share of total pharmaceutical spend in Nigeria, and increased acceptance of generic drugs by patients and healthcare professionals will continue to grow the pharmaceuticals market.

Analgesics remains largest category

Analgesics, also known as painkillers or pain relievers in Nigeria, is the biggest category in consumer health in terms of value sales. It is very common for Nigerian consumers to walk into a chemist or pharmacy store to buy analgesics instead of seeking professional advice from healthcare professionals, and not only do they purchase such drugs in chemists/pharmacies, but supermarkets, provision stores and kiosks are also seen dispensing analgesics products.

In a bid for quality healthcare local manufacturers align with multinational companies

GSK, which is one of the leading healthcare multinational companies localising production of its brands via local contract manufacturing, will be seen transitioning the manufacturing of five of its products to Fidson Healthcare Plc from Q3 2021. This initiative will allow GSK to build a more sustainable commercial business, enabling the company to continue its efforts in supporting access to consumer health products, medicines and vaccines across Nigeria.

Chemists/pharmacies remains core distribution channel

The present drug distribution system in Nigeria is chaotic, porous and a serious threat to the National Drug Policy (NDP). Open drug markets abound with charlatans operating freely across the value chain.

Strong growth expected for consumer health over the forecast period

Nigeria’s population is very young and increasing, the consumer health market is experiencing a significant increase, which could create an opportunity for a large consumer base to develop in the future. More than half of the population live in urban areas and this is expected to continue as a middle class with rising spending power is emerging.

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Consumer Health in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Health in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Nigeria?
  • What are the major brands in Nigeria?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Nigeria

EXECUTIVE SUMMARY

Increase in healthcare spending and increased local production drives consumer health
Analgesics remains largest category
In a bid for quality healthcare local manufacturers align with multinational companies
Chemists/pharmacies remains core distribution channel
Strong growth expected for consumer health over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Nigeria

HEADLINES

PROSPECTS

Analgesics continues to record highest sales
Acetaminophen remains popular among analgesics
Other brands of analgesics recording high sales

COMPETITIVE LANDSCAPE

Emzor Pharmaceutical Industries maintains top spot in 2019
Regardless of high costs, GSK still generates strong sales in Nigeria.
May & Baker continues to enjoy success in 2019

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

HEADLINES

PROSPECTS

Environmental factors increase sales growth in 2019
Decongestants continues to record high sales
Increasing birth rate drives growth for paediatric cough/cold remedies
Increasing allergy rate will drive category growth

COMPETITIVE LANDSCAPE

Nigerian-German Chemicals Plc and Emzor Pharmaceutical enjoy success in 2019
GlaxoSmithKline Consumer Healthcare and Orange Drugs Ltd lead combination products
Procter & Gamble Nigeria Ltd continues to lead medicated confectionery

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Nigeria

HEADLINES

PROSPECTS

Product awareness and promotion continue to push slight increase in sales
Increase in population drives dermatologicals growth in 2019
Antifungals registers strong performance in 2019

COMPETITIVE LANDSCAPE

Neimeth International Pharmaceuticals Plc leads dermatological in 2019
Chemists/pharmacies remains the leading distribution channel for dermatologicals
International and local players fighting for share in dermatologicals

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Nigeria

HEADLINES

PROSPECTS

Dietary supplements’ progress credited to increase in networking
Reduction in quality of food impacts sales of dietary supplements in Nigeria
Unbalanced diets and product awareness boost sales in 2019

COMPETITIVE LANDSCAPE

Dietary supplements in Nigeria characterised by strong competition
Vitabiotics Nigeria Ltd remains Nigeria’s leading player in combination dietary supplements
Paediatric dietary supplements dominated by local players

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Nigeria

HEADLINES

PROSPECTS

Growing urban population boosts growth in 2019
Unhealthy lifestyles and food intake continue to drive category growth
Diarrhoeal remedies expected to grow over the forecast period

COMPETITIVE LANDSCAPE

Antacids registered stable growth
GlaxoSmithKline Consumer Healthcare continues to lead in laxatives
Afrab Chem Ltd dominates paediatric diarrhoeal remedies

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Nigeria

HEADLINES

PROSPECTS

Environmental pollution and dust in the atmosphere boost sales in 2019
Lack of enabling environment drives sales of eye care in Nigeria
Technological advances and lifestyle changes will impact sales over the forecast period

COMPETITIVE LANDSCAPE

Drugfield Pharmaceuticals Ltd leads eye care in 2019
Drugfield Pharmaceuticals Ltd, Johnson & Johnson Inc and Medreich (Nigeria) Ltd battle for share in standard eye care
Drugfield Pharmaceuticals Ltd, Novartis Pharma Services and GSK Consumer Healthcare battle for share in allergy eye care

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Nigeria

HEADLINES

PROSPECTS

Herbal/traditional products benefit from changing consumer preferences
Increase in population, poverty rate and weakening economy impacts herbal/ traditional products in 2019
Resurgence of ancient traditions boosts category expansion

COMPETITIVE LANDSCAPE

Direct selling will continue to boost category expansion
KEDI Healthcare partners with Fidson Healthcare
Despite increased sales of local herbal/traditional products, imports of foreign herbal products are circulated through multi-level marketing

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Nigeria

PROSPECTS

Formal sales of NRT smoking cessation aids not recorded in Nigeria

Paediatric Consumer Health in Nigeria

HEADLINES

PROSPECTS

Growth in line with falling infant mortality rate
Paediatric analgesics and paediatric cough/cold remedies lead in value terms
Future growth certain due to increased birth rates

COMPETITIVE LANDSCAPE

Consumers tend to prefer recognised brands
Emzor Pharmaceutical Industries Ltd leads paediatric consumer health
New product launches increase competition

CATEGORY DATA

Table 55 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 56 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 57 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 58 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 59 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 60 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 61 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Nigeria

HEADLINES

PROSPECTS

Modern lifestyles drive sales of sleep aids in Nigeria

COMPETITIVE LANDSCAPE

Cenpain Night leads category sales

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Sports Nutrition in Nigeria

HEADLINES

PROSPECTS

Sports nutrition slowly gaining traction
Internet a key marketing tool

COMPETITIVE LANDSCAPE

Vitabiotics Ltd leads sales in Nigeria
International players dominate sports nutrition in Nigeria

CATEGORY DATA

Table 68 Sales of Sports Nutrition by Category: Value 2014-2019
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Nigeria

HEADLINES

PROSPECTS

Vitamins registers strong growth in value terms in 2019
Multivitamins remains the largest subcategory in value terms
Online/e-commerce retailing is expanding within vitamins

COMPETITIVE LANDSCAPE

Emzor Pharmaceutical Industries Ltd leads vitamins in Nigeria
Forever Living Products Nigeria Ltd, Emzor Pharmaceutical Industries Ltd and Fidson Healthcare Plc battle for share in multivitamins
Private label set to gain popularity in single vitamins

CATEGORY DATA

Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Nigeria

HEADLINES

PROSPECTS

Adopting healthier lifestyles drives growth
Multi-level marketing (MLM) and network market (NM) key to growth in Nigeria
Meal replacement remains largest subcategory in value terms

COMPETITIVE LANDSCAPE

Edmark continues to lead weight management and wellbeing in Nigeria
Online sales boost meal replacement in 2019
Complan Nutritional Products records growth in supplement nutrition drinks in Nigeria

CATEGORY DATA

Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Nigeria

HEADLINES

PROSPECTS

Rising health awareness boosts category performance
Sticking plasters/adhesive bandages remains a strong growth area
Despite Nigeria’s large population, wound care remains a minor category

COMPETITIVE LANDSCAPE

Beiersdorf AG retains leadership in wound care
International manufacturers continue to dominate wound care

CATEGORY DATA

Table 87 Sales of Wound Care by Category: Value 2014-2019
Table 88 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Wound Care: % Value 2015-2019
Table 90 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 91 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 92 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024