Consumer Health in Nigeria
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by: Value Category2017-2022
Table 4 Sales of Consumer Health by: % Value Growth Category2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by: Value Category2022-2027
Table 11 Forecast Sales of Consumer Health by: % Value Growth Category2022-2027
OTC registration and classification
NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows:
Vitamins and dietary supplements registration and classification
Vitamins and dietary supplements are advertised under the same rules as OTC medicines.
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Nigeria
Analgesics continues to lead
Increasing availability and affordability boost sales of analgesics
Emzor Pharmaceutical Industries maintains top spot
Challenging economy poses a threat to the growth of analgesics
Acetaminophen and topical analgesics/anaesthetic set to remain key
Companies focus on aggressive marketing in response to strong competition
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Nigeria
High stress levels boost demand for sleep aids
Lifting of COVID-19 related measures supports growth in category
Increased use of electronic devices negatively affects sleep quality
Greater acceptance of sleep aids leads to value growth
Consumers look for natural ingredients
Players continue to innovate
Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria
Lifestyles changes and self-medication trend boosting demand
Chemists/pharmacies remains the most popular channel for cough, cold and allergy (hay fever) remedies
Industry players introduce new products to remain competitive
Revival of socialising to lead to spread of colds and flu
High birth rate set to support demand for paediatric cough/cold remedies
Growing population and environmental factors to drive sales
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Nigeria
Numerous opportunities for market growth
Environmental factors drive sale of paediatric dermatologicals
Neimeth International Pharmaceuticals leads dermatologicals
Topical antifungals expected to continue to lead sales
High birth rate will continue to drive demand for nappy (diaper) rash remedies.
Competition expected to intensify as brands focus on innovation, consumer awareness and channel expansion
Table 24 Sales of Dermatologicals by Category: Value 2017-2022
Table 25 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 27 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 28 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Nigeria
Unhealthy lifestyles and poor diets expected to fuel category growth
Local players continue to lead
Chemists/pharmacies channel continues to dominate distribution
Price remains a significant factor in the purchasing decision, and the rise therein risks dampening sales
Players in the industry expect to develop their distribution networks in order to expand their customer bases
Sales are expected to be led by innovation - particularly within antacids
Table 30 Sales of Digestive Remedies by Category: Value 2017-2022
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Nigeria
Lack of access to healthcare leads to a growth in demand for OTC eye care products
Increase in the incidence of eye diseases supports demand for eye care products
Benefiting from a wide distribution network, local brands lead eye care
Lack of access to healthcare will sustain demand for OTC eye care products
Time spent on screens and rising pollution levels will continue to support demand for eye care products
Large amount of time spent in front of screens boosts demand for eye care products
Table 36 Sales of Eye Care by Category: Value 2017-2022
Table 37 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Eye Care: % Value 2018-2022
Table 39 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 40 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Nigeria
Wound Care in Nigeria
Wound care registers retail volume decline in 2022
Chemists and drugstores lead channel distribution sales
Beiersdorf AG leads sales
Competition expected to intensify as new entrants emerge
Demand for traditional herbal remedies expected to affect wound care sales
Rising prevalence of chronic diseases expected to increase demand for wound care
Table 42 Sales of Wound Care by Category: Value 2017-2022
Table 43 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Wound Care: % Value 2018-2022
Table 45 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 46 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 47 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Nigeria
Sports nutrition remains a niche category
International players lead sales
E-commerce is gaining traction and allowing businesses to reach out to customers.
Increasing health-awareness likely to fuel growth in sports nutrition
Consumer awareness campaign can fuel significant sales
Dietary Supplements in Nigeria
Self-medication and availability support dietary supplements demand
Vitabiotics leads category
E-commerce and direct selling offer potential for expansion
Strong performance expected during the forecast period
Direct selling to boost sales during the forecast period
Paediatric dietary supplements continues to be dominated by local players
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Nigeria
Heightened health consciousness supports growth in demand for vitamins
Government campaigns create favourable market for vitamins
E-commerce in strong position for further development
Demand for single vitamins expected to increase over the forecast period
Industry players to focus on aggressive marketing and promotional activities to compete
Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Nigeria
Growing concerns about obesity
Edmark leads weight management and wellbeing
Slimming teas is the best performing category in weight management and wellbeing
Rising obesity rates and bad eating habits are expected to drive value growth during the forecast period
Direct sales expected to be a key channel for growth during the forecast period
Meal replacement expected to lead sales over the forecast period
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value2018-2022
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value2019-2022
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Nigeria
Herbal/traditional products account for the lion share of consumer health value sales
Aggressive marketing initiatives increase consumer awareness
Local players are up against an invasion of low-quality imported herbal/traditional products
Positive outlook for herbal/traditional treatments
Competition from unpackaged alternatives set to act as a persistent constraint on demand for packaged traditional/herbal products
Direct selling is predicted to be a prominent growth channel for herbal/traditional products
Table 68 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Nigeria
Increasing prevalence of paediatric diseases and air pollution drive growth in paediatric consumer health
Local players dominate sales
Parents rely on OTC medications due to a lack of affordable health care
Vitamins expected to see notable growth during the forecast period.
High birth rate expected to boost sales
Common to purchase limited amounts of products when needed
Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 NBO Company Shares of Paediatric Consumer Health: % Value2018-2022
Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027