Consumer Health in Nigeria

Consumer Health in Nigeria

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Analgesics record highest value growth in consumer health in 2020

Emzor Pharmaceutical Industries maintains top spot in 2020

Growing demand for topical analgesics, though from a small base.

RECOVERY AND OPPORTUNITIES

Dampened growth in the short term

Companies focus on aggressive marketing in response to strong competition

Acetaminophen remains popular among analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Cough remedies as treatment for symptoms of COVID-19 perform well

Procter & Gamble’s Vicks bestselling brand in Nigeria

Pharmacies remain leading channel for value sales

RECOVERY AND OPPORTUNITIES

Degree of stockpiling of cough remedies in 2020 dampens value sales in 2021

Environmental factors drive value sales during the forecast period

Increasing birth rate drives growth for paediatric cough/cold remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Decline in sales growth of motion sickness medication as people travel less in 2020

Local players account for significant value share in digestive remedies

Unhealthy lifestyles and food intake continue to drive category growth

RECOVERY AND OPPORTUNITIES

Further stay-at-home order could dampen growth in 2021

High penetration fuels intense competition for distribution

Antacids will innovate over forecast period to stand out from competitors

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals largely unaffected by COVID-19

Neimeth International Pharmaceuticals leads dermatologicals in 2020

Chemists/pharmacies remains the leading distribution channel for dermatologicals

RECOVERY AND OPPORTUNITIES

Healthy value growth expected during forecast period, though more expensive product areas could register decline if economy severely hit

Demand for nappy (diaper) rash treatments supported by high birth rate

Antifungals registers strong performance over the forecast period

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Nigeria

2020 IMPACT

Formal sales of NRT smoking cessation aids not recorded in Nigeria

Sleep Aids in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Sleeplessness due to concerns around COVID-10 leaded to value growth

Smaller brands gaining a foothold

RECOVERY AND OPPORTUNITIES

Sleep aids attain negligible value sales during forecast period

Eye Care in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Eye care largely unaffected by COVID-19

Drugfield and Johnson & Johnson continue to lead, thanks to their wide portfolio

Limited access to specialised eye care drives value sales

RECOVERY AND OPPORTUNITIES

Pollution and increasing use of digital devices maintain growth

Continued high levels of pollution will drive demand during the forecast period

Emerging trends such as women wearing false eyelashes are also causing eye problems

CATEGORY DATA

Table 36 Sales of Eye Care by Category: Value 2015-2020
Table 37 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Eye Care: % Value 2016-2020
Table 39 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 40 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Less injuries due to COVID-19 leads to lower sales growth

Multinationals continue to dominate, with no local competition

Traditional herbal remedies steal value share from wound care

RECOVERY AND OPPORTUNITIES

Once people start going out again, value growth will return to pre COVID-19 levels

Increasing demand for first aid kits over the forecast period

Despite Nigeria’s large population, wound care will remain a minor consumer health product

CATEGORY DATA

Table 42 Sales of Wound Care by Category: Value 2015-2020
Table 43 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Wound Care: % Value 2016-2020
Table 45 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 46 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 47 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Boost for vitamins due to COVID-19, as consumers look to boost their immune system

Local players dominate in a competitive product area

Government information campaigns drives value growth of vitamins

RECOVERY AND OPPORTUNITIES

Change in consumer behaviour, once threat of COVID-19 subsides

Single vitamins expected to gain value share over the forecast period

Private label set to gain popularity in single vitamins

CATEGORY DATA

Table 48 Sales of Vitamins by Category: Value 2015-2020
Table 49 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 50 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Vitamins: % Value 2016-2020
Table 52 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 53 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 54 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health

Little between Forever Living Products and Vitabiotics

Demand for dietary supplements driven by unhealthy diets

RECOVERY AND OPPORTUNITIES

Continued healthy growth during the forecast period, even when threat of COVID-19 diminishes

Door-to-door sales drives value growth during the forecast period

Paediatric dietary supplements dominated by local players

CATEGORY DATA

Table 55 Sales of Dietary Supplements by Category: Value 2015-2020
Table 56 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 57 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 58 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 59 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 60 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 61 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Due to COVID-19, consumers priorities essential consumer health products

Growing consumer base leads to e-commerce sales emerging from low base

Meal replacement remains largest product area in value terms

RECOVERY AND OPPORTUNITIES

Healthy value growth will return once threat of COVID-19 subsides

Increasing obesity levels and unhealthy eating habits will drive value growth during the forecast period

Direct sales key channel for value growth during the forecast period

CATEGORY DATA

Table 62 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Growth for niche hindered by COVID-19 and low affordability

E-commerce gaining share and enabling players to reach out to consumers

Vitabiotics and other multinationals benefit from wide ranges and strong reputation

RECOVERY AND OPPORTUNITIES

Sports nutrition will return to good growth as movement restrictions ease

Stronger consumer education investment could fuel more significant sales

Herbal/Traditional Products in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Consumers look for herbal cough and cold remedies to stave off COVID-19

Competitive product area with wide range of products

Local herbal/traditional products compete with substandard imported herbal products

RECOVERY AND OPPORTUNITIES

Widespread demand for herbal remedies continues to support sales

Herbal/traditional products faces strong competition from unpackaged alternatives

Direct selling continues to boost value sales

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements and vitamins star performer, as parents look to boost their children’s immune system in light of COVID-19

Local players have strong footing in paediatric consumer health

With a lack of affordable health care, parents rely on OTC medication

RECOVERY AND OPPORTUNITIES

High birth rate continues to drive value sales

Vitamins most growth potential over the forecast period

Packaging flexibility stymies growth

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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