Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant contractions.
In 2023, the consumer health market in El Salvador registered growth that was in line with the country's inflation. The most prominent categories were analgesics, cough, cold, and allergy (hay fever) remedies, dermatologicals, and sport nutrition.
GDP growth was 2.8% in 2022 with 2.
Since the election of the current administration, security in the country has been given priority. El Salvador was one of the most dangerous countries in the region, with gangs and organised crime having many tentacles even within the state.
For the most part, El Salvador enjoys good road infrastructure in and around the larger urbanised areas. This is not always the case in rural areas that are located a good distance from the cities.
OTC products are classified as free dispensing drugs and do not need to be sold via authorised pharmacies. However, these products must comply with the General Medicines Law and the General Regulation of the Law of Medications.
Vitamins and dietary supplements go through the same registration process as medicines with no changes occurring during the global health pandemic, the height of which was in 2020 and to a lesser extent in 2021. However, there are fewer regulations.
Unit prices are expected to continue rising over much of the forecast period due largely to shortages and supply chain challenges. Expected continuation of the country’s inflationary spiral is certainly set to continue into 2024.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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