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Consumer Health in Pakistan

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Pakistan?
  • Which are the leading brands in Consumer Health in Pakistan?
  • How are products distributed in Consumer Health in Pakistan?
  • How has the regulatory and operating environment for Consumer Health changed in Pakistan?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Pakistan

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Pakistan

KEY DATA FINDINGS

2020 IMPACT

A shift in favour of essential OTC medication leads a to surge in demand for analgesics amidst COVID-19 panic
Due to the tendency to self-medicate, chemists and pharmacies play an ever more important role in marketing efforts
GSK Consumer Healthcare continues to lead analgesics in 2020

RECOVERY AND OPPORTUNITIES

Price controls are expected to ensure affordability of OTC drugs, a key factor in driving growth in analgesics
Growing confidence in self-medication will contribute to growth in analgesics
Growing demand for OTC analgesics is expected to lead to greater investment in marketing and innovation

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

KEY DATA FINDINGS

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know
Combination products is the most dynamic product area in 2020
Procter & Gamble maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies
Channel expansion will make products more widely available
Demand for remedies for instant relief is anticipated to grow with increasing urbanisation

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads consumers to opt for packaged digestive remedies instead of home remedies
Urban lifestyles lead to digestive problems
Major multinationals benefit from strong brand development and extensive distribution

RECOVERY AND OPPORTUNITIES

Laxatives and antacids are expected to remain high in demand due to emerging lifestyle trends
Convenience and instant relief are anticipated to be key for product success
Major multinationals will benefit from strong brand development and extensive distribution

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has minimal impact on dermatologicals in 2020
2020 sees the share of e-commerce increase as a result of the lockdown
Selsun medicated shampoo gives Abbott the lead

RECOVERY AND OPPORTUNITIES

Growing consumer emphasis on beauty presents opportunities for new product development
Increasing onus on brand development strategies
Increasing urbanisation and hygiene awareness is anticipated to drive demand for dermatologicals in the forecast period

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has minimal impact on wound care
Major international brands benefit from local distributors
Uniferoz continues to lead wound care in 2020

RECOVERY AND OPPORTUNITIES

Growing population and fitness trend are anticipated to have a positive impact on sales
International brands with local manufacturing capabilities are expected to continue to gain value share
Local brands may have opportunities in rural areas

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 concerns boost vitamins sales
Healthcare professionals exert key influence on demand
International brands continue to dominate in vitamins

RECOVERY AND OPPORTUNITIES

Increasing urbanisation will create conditions for expansion
Potential amongst older consumers
Smaller players likely to target less affluent consumers

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of packaged dietary supplements
Growing awareness of nutritional requirements
Merck holds a strong lead

RECOVERY AND OPPORTUNITIES

Major manufacturers expected to target consumer base expansion
Fitness trend is anticipated to boost demand
Age-related problems will boost demand for dietary supplements

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited effect on weight management and wellbeing in 2020
Increase in obesity presents opportunities
Getz Pharma retains the lead in weight management and wellbeing in 2020

RECOVERY AND OPPORTUNITIES

Growing emphasis on personal appearance and grooming
Domestic companies expected to target less affluent consumers
Distribution expansion set to play key role

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Pakistan

PROSPECTS

Herbal/Traditional Products in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of herbal/traditional products in 2020
Concerns about OTC products boost demand
Local players benefit from long-standing traditions

RECOVERY AND OPPORTUNITIES

Herbal/traditional trend is anticipated to exert a growing influence on positioning
Foreign players have their work cut out to compete
Changes in regulatory environment will support branded herbal/traditional products sales

CATEGORY DATA

Table 61 Sales of Herbal/Traditional Products: Value 2015-2020 Table 62 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 65 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts paediatric health products sales in 2020
High birth rate and rising health-awareness support growth
Foreign multinationals benefit from consumer trust

RECOVERY AND OPPORTUNITIES

Prescriptions of paediatric vitamins and dietary supplements to raise awareness
Urbanisation is anticipated to boost demand
Innovation expected during the forecast period

CATEGORY DATA

Table 67 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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