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Country Report

Consumer Health in

Consumer Health in Bulgaria

95 pages, Oct 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

"Healthy year" for consumer health

The stable performance of consumer health in Bulgaria in 2017 was driven by preventive products – vitamins and dietary supplements, sports nutrition, weight management and wellbeing. The prevention of chronic diseases associated with obesity, stress and pollution, as well as healthy ageing continue to foster demand for consumer health remedies.

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

The high smoking prevalence, alarming obesity rates, increasing urban pollution and rising stress levels pose a serious threat to public health. The most common chronic diseases in Bulgaria, as per the latest WHO study, are cardiovascular conditions, cancer, diabetes, and chronic respiratory diseases.

Consumer health remains concentrated in a few urban centres

Consumer health, especially preventative medications, remain concentrated in the capital and in a few other urban areas such as Plovdiv, Varna, Bourgas and Stara Zagora. The population in these cities have much better access to healthcare facilities, doctors and pharmacies as well as higher disposable incomes.

Pharmacy consolidation continues

According to the latest study by the Commission for Protection of Competition, in the period 2010-2015 the number of pharmacies in pharmacy chains in Bulgaria rose from 320 to 702, while the total number of pharmacies stands at over 4000. Although independent pharmacies are higher in number, chained pharmacies are estimated to make bigger profits of around 70% from all value sales.

Gearing up for smart growth

Large pharmacy chains like SoPharmacy, Betty (Phoenix Pharma), Remedium and Framar all developed loyalty programmes over the review period to increase their consumer base and to stimulate more frequent purchases of consumer health products. Loyalty programmes are designed to generate a large amount of consumer data that can be used to better predict consumer behaviour, purchasing patterns and preferences.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Consumer Health in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Bulgaria?
What are the major brands in Bulgaria?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Bulgaria

EXECUTIVE SUMMARY

"Healthy year" for consumer health

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

Consumer health remains concentrated in a few urban centres

Pharmacy consolidation continues

Gearing up for smart growth

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Bulgaria

HEADLINES

PROSPECTS

Urban lifestyles give rise to combination analgesics and topical analgesics

Widespread cardiovascular issues stimulate demand for adult acetaminophen

Deeper penetration of generics

COMPETITIVE LANDSCAPE

Actavis’ lead strengthens following acquisition by Teva

New product developments focused on brand extensions and innovative delivery formats

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

HEADLINES

PROSPECTS

Strong year for cough, cold and allergy (hay fever) remedies

Herbal/traditional cough, cold and allergy (hay fever) remedies outperform standard products

Allergies on the rise

COMPETITIVE LANDSCAPE

Sanofi-Aventis Bulgaria EOOD heading towards the top

Multinational companies continue to dominate the category

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Bulgaria

HEADLINES

PROSPECTS

Internet retailing boosts consumption of dermatologicals

Niche category of hair loss treatments is the best performer

Strong premiumisation trend will drive category growth in the long term

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare remains the leader in dermatologicals

Dermatologists help drive sales

Naturprodukt EOOD with new product line in hair loss treatment

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Bulgaria

HEADLINES

PROSPECTS

Consolidation of pharmacies stimulates sustainable growth of dietary supplements

Probiotics experiences narrow customisation

Niche consumer groups on the radar of pharma companies

COMPETITIVE LANDSCAPE

Queisser Pharma is the most dynamic of the leading companies in dietary supplements in 2017

Lilly Drogerie enters dietary supplements with its own private label range

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Bulgaria

HEADLINES

PROSPECTS

Lifestyle factors determine sustainable growth in digestive remedies

Proton pump inhibitors remains the most dynamic category

Rising presence of generics in proton pump inhibitors

COMPETITIVE LANDSCAPE

Sanofi-Aventis Bulgaria EOOD is the most dynamic company in digestive remedies

Acquisition of Buscopan secures Sanofi-Aventis Bulgaria EOOD’s lead in IBS treatments

Actavis EAD expected to challenge the leading position in proton pump inhibitors

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Bulgaria

HEADLINES

PROSPECTS

Eye care sees stable performance in 2017

Popularity of contact lenses boosts demand for eye care products

Ophthalmological centres and opticians raise eye care awareness

COMPETITIVE LANDSCAPE

Eye care almost entirely dominated by multinational players

Producers of eye health dietary supplements build on the growing demand for eye care

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Bulgaria

HEADLINES

PROSPECTS

Herbal/traditional cough, cold and allergy (hay fever) remedies benefits from the "green wave"

Organic products are in demand

Growth of herbal/traditional digestive remedies limited by medicated teas and OTC medicines

COMPETITIVE LANDSCAPE

Local companies build on the herbal legacy

Growing popularity of Ayurveda practices boosts sales of Himalaya brands

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Bulgaria

HEADLINES

PROSPECTS

Bulgaria remains a strong smoking country despite global anti-smoking wave

Rise of e-cigarettes and vapour devices not a threat to category development

The wide popularity of the local non-nicotine brand Tabex limits the growth potential of NRT cessation aids

COMPETITIVE LANDSCAPE

Johnson & Johnson Bulgaria EOOD dominates NRT smoking cessation aids

Focus on female consumers as growth opportunity for NRT smoking cessation aids

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Bulgaria

HEADLINES

PROSPECTS

Preventative medication is stronger in paediatric categories compared to adult ones

Flu and measles outbreaks create stable demand for paediatric analgesics

Paediatric digestive remedies has strong growth potential for the forecast period

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc and Alliance Boots Plc remain the strong leaders in paediatric analgesics

Generics has potential for growth

Premium brands of paediatric dermatologicals benefit from the expansion of pharma chains in urban centres

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Bulgaria

HEADLINES

PROSPECTS

Urbanisation, stressful environments and insecurity drives demand for sleep aids

Rise in sleep issues among the younger population

Herbal/traditional sleep aids and dietary supplements preferred over standard sleep aids

COMPETITIVE LANDSCAPE

Local companies have a significant presence in sleep aids

Brand owners maintain an active online presence to engage with consumers

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Bulgaria

HEADLINES

PROSPECTS

Growing sports culture in urban centres stimulates demand for sports nutrition

Rise in sporting activity as a way to improve health and deal with stress

Sports protein bars achieves increased visibility and accessibility in 2017

COMPETITIVE LANDSCAPE

Sports nutrition companies expand in pharmacy retail channel

Sales through internet retailers on the rise

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Bulgaria

HEADLINES

PROSPECTS

Widespread availability of vitamins drives demand despite high maturity level

Vitamins merge with minerals to deliver more complex health benefits

Companies will look for growth through differentiation

COMPETITIVE LANDSCAPE

Fortex Nutraceuticals OOD is the most dynamic local company in vitamins

Actavis EAD and Sopharma AD switch places in 2017

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 88 Sales of Vitamins by Category: Value 2012-2017
Table 89 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 90 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 91 NBO Company Shares of Vitamins: % Value 2013-2017
Table 92 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 93 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Bulgaria

HEADLINES

PROSPECTS

Obesity in men increases over the review period

Focus on age, gender and individualisation

Weight management as a long-term process rather than a short-term goal

COMPETITIVE LANDSCAPE

Direct sellers like Oriflame benefit from growing health and wellness trends

Smart distribution viewed as an efficient way to raise brand awareness in this highly competitive environment

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Bulgaria

HEADLINES

PROSPECTS

Premiumisation trend stimulates sustainable value growth despite high level of maturity

Innovation key in wound care

Busy lifestyles and outdoor activities foster demand in the long term

COMPETITIVE LANDSCAPE

Local leader Medica AD maintains its stable growth

Multinational brand owners develop paediatric wound care

Unit prices being driven by premiumisation and individualisation

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2012-2017
Table 102 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Wound Care: % Value 2013-2017
Table 104 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 105 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

"Healthy year" for consumer health

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

Consumer health remains concentrated in a few urban centres

Pharmacy consolidation continues

Gearing up for smart growth

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Bulgaria

EXECUTIVE SUMMARY

"Healthy year" for consumer health

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

Consumer health remains concentrated in a few urban centres

Pharmacy consolidation continues

Gearing up for smart growth

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Bulgaria

HEADLINES

PROSPECTS

Urban lifestyles give rise to combination analgesics and topical analgesics

Widespread cardiovascular issues stimulate demand for adult acetaminophen

Deeper penetration of generics

COMPETITIVE LANDSCAPE

Actavis’ lead strengthens following acquisition by Teva

New product developments focused on brand extensions and innovative delivery formats

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

HEADLINES

PROSPECTS

Strong year for cough, cold and allergy (hay fever) remedies

Herbal/traditional cough, cold and allergy (hay fever) remedies outperform standard products

Allergies on the rise

COMPETITIVE LANDSCAPE

Sanofi-Aventis Bulgaria EOOD heading towards the top

Multinational companies continue to dominate the category

CATEGORY DATA

Dermatologicals in Bulgaria

HEADLINES

PROSPECTS

Internet retailing boosts consumption of dermatologicals

Niche category of hair loss treatments is the best performer

Strong premiumisation trend will drive category growth in the long term

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare remains the leader in dermatologicals

Dermatologists help drive sales

Naturprodukt EOOD with new product line in hair loss treatment

CATEGORY DATA

Dietary Supplements in Bulgaria

HEADLINES

PROSPECTS

Consolidation of pharmacies stimulates sustainable growth of dietary supplements

Probiotics experiences narrow customisation

Niche consumer groups on the radar of pharma companies

COMPETITIVE LANDSCAPE

Queisser Pharma is the most dynamic of the leading companies in dietary supplements in 2017

Lilly Drogerie enters dietary supplements with its own private label range

CATEGORY DATA

Digestive Remedies in Bulgaria

HEADLINES

PROSPECTS

Lifestyle factors determine sustainable growth in digestive remedies

Proton pump inhibitors remains the most dynamic category

Rising presence of generics in proton pump inhibitors

COMPETITIVE LANDSCAPE