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Learn moreNov 2020
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Consumer health is expected to face a challenging year in 2020 as a result of COVID-19. The initial spike in current retail value sales at the start of the year was a result of the newly introduced nationwide restrictions which incited stockpiling across the country as consumers stocked up on essential supplies.
A state of emergency was imposed from 13 March until 13 May, with Bulgarians only allowed to leave their home to shop for groceries, walk pets or for healthcare purposes, with fines for those flouting the rules. Parks, playgrounds, schools and kindergartens closed, as did parliament.
In Bulgaria, consumer health remains a highly consolidated industry and this is largely due to the tight regulation on the production, marketing and distribution of Rx and OTC remedies. These include tight restrictions on retail channels for OTC products and strict price controls on the vast majority of OTC medicines, resulting in minimal margins for wholesalers and producers.
In 2020, health and beauty specialist retailers and chemist/pharmacies are expected to remain the leading channels for the distribution of consumer health products. Although many retail outlets were shut from March as a result of the COVID-19 lockdown, essential retailers were permitted to remain open, helping to maintain the strong shares of these channels.
The various trends influencing sales of consumer health products in Bulgaria are set to continue counterbalancing each other over the forecast period, which is likely to result in slow but steady recovery across most categories. A return to more dynamic rates of growth is expected for the rest of the forecast period, along with the normalisation of purchasing patterns as the virus is controlled.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.