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Consumer Health in Croatia

October 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Croatia?
  • Which are the leading brands in Consumer Health in Croatia?
  • How are products distributed in Consumer Health in Croatia?
  • How has the regulatory and operating environment for Consumer Health changed in Croatia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Croatia

KEY DATA FINDINGS

2020 IMPACT

Lockdown stockpiling a blessing and a curse for analgesics as an initial sales spike is followed by dampened demand
Belupo leads analgesics with diverse product offering, while Voltaren retains commanding lead in topical analgesics/anaesthetic
High consumer trust for domestic producers repaid with Bayer Pharma’s pandemic response

RECOVERY AND OPPORTUNITIES

Analgesics is likely to retain its three main formats into the forecast period
Ketoprofen and naproxen to remain niches over the forecast period, despite rapid growth
Topical analgesics/anaesthetic increasingly popular for joint pain, especially among elderly demographics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of cough, cold and allergy (hay fever) remedies as consumers take cough and cold symptoms more seriously
GSK Consumer Healthcare goes from strength to strength
Local players struggle with regulations and brand awareness

RECOVERY AND OPPORTUNITIES

Consumers increasingly prefer condition-specific over combination products over the forecast period
Stronger public healthcare and warmer winters limit growth in the forecast period
Herbal/traditional cough, cold and allergy (hay fever) remedies set to see influx of new products and innovation

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Croatia

KEY DATA FINDINGS

2020 IMPACT

Opposing forces impact digestive remedies
Pliva Hrvatska extends its lead thanks to traditional appeal
Global ranitidine scare causes another supply-side shock in 2020

RECOVERY AND OPPORTUNITIES

Indigestion remains the greatest issue for Croatians as stress levels increase over the forecast period
Strong competition from prescription drugs in the forecast period
Simpler, domestic remedies lose ground over the forecast period

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Croatia

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals show resilience amidst COVID-19 and its wide-ranging effects
Bayer maintains its lead in a stable competitive environment
Croatian companies generally weak in dermatologicals

RECOVERY AND OPPORTUNITIES

Prescription sales will continue to constrain retail sales of dermatologicals due to the intimate nature of dermatological complaints
Global warming will come back to bite Croatians over the forecast period
Dermatologicals uncomfortably placed between self-medication and prescription drugs over the forecast period

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Little overall impact on the growth rate from COVID-19, despite early stockpiling by some in 2020
Beiersdorf and leading players maintain value share in largely static wound care
Private label extends its share amongst consumers on a budget

RECOVERY AND OPPORTUNITIES

Consumers focus on functionality over design over the forecast period
Unpopular in homes and unused in cars, first aid kits expect a dismal long-term growth
Sales are expected to be resilient against future recessions

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2015-2020 Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Wound Care: % Value 2016-2020 Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 provides a welcome boost to sales of vitamins as consumers look to improve their immunity
Domestic players retain a strong presence in vitamins
Private label underperforms as consumers stand by trusted brands and suppliers

RECOVERY AND OPPORTUNITIES

Poor nutrition and stress will be the main driver of demand in the forecast period
Tight regulations must be observed to avoid restricting sales in the forecast period
Convenience gives multivitamins the edge over the forecast period

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2015-2020 Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 45 NBO Company Shares of Vitamins: % Value 2016-2020 Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 gives consumers more time to improve their nutrition with fresh ingredients and home-made meals, not dietary supplements
Local companies dominate dietary supplements with Encian showing no sign of tiring
Private label struggles to overcome continuing brand loyalty in 2020

RECOVERY AND OPPORTUNITIES

Medical profession likely to show continued hostility to dietary supplements over the forecast period.
Dietary supplements turn to women to boost sales in the forecast period.
Return to busy modern lives improves sales over the forecast period

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2015-2020 Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Croatia

KEY DATA FINDINGS

2020 IMPACT

Home cooking and saving mentality brought about by COVID-19 dampens weight management and wellbeing sales in 2020
Herbalife retains its lead through a dedicated salesforce
Direct selling provides necessary explanation and reassurance to consumers

RECOVERY AND OPPORTUNITIES

Obesity rates to keep rising over the forecast period
Strong underlying trends bolster performance in the forecast period
OTC obesity medication remains in limbo

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Croatia

KEY DATA FINDINGS

2020 IMPACT

Gym closures, COVID-19 restrictions and declining incomes represents a perfect storm for sports nutrition in 2020
Multinationals bestride shares with strong retail networks and product innovation
Boom in e-commerce fails to emerge

RECOVERY AND OPPORTUNITIES

Sports nutrition has good growth prospects, but will need to cast a wider net into the forecast period
Sporty people drive demand, with little regard for convenience
Sports non-protein products continues to take share among those seeking endurance in the forecast period

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2015-2020 Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 a double-edged sword for herbal/traditional products as consumers switch to home-made alternatives
Locals put up a brave fight in a highly fragmented category
Zagreb earthquake leads to increased demand for herbal/traditional sleep aids

RECOVERY AND OPPORTUNITIES

Slow progress for herbal/traditional products as consumers slowly change behaviour over the forecast period
Current consumer impatience works in favour of standard products
Official bodies welcome efforts to switch to herbal/traditional products over the forecast period

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2015-2020 Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Croatia

KEY DATA FINDINGS

2020 IMPACT

The closure of schools and postponed doctors’ appointments mean more pent-up demand for paediatric consumer health in 2020
Child-friendly iterations of adult brands dominate paediatric consumer health in 2020
Low prices and high levels of consumer trust make Babylove private label stand out

RECOVERY AND OPPORTUNITIES

A declining birth rate hampers growth in the forecast period
Increasing interest in child-related products for specific ailments over the forecast period
A more proactive approach needed from consumers and producers in the forecast period

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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