Consumer Health in the United Arab Emirates

Consumer Health in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Expatriate exodus due to COVID-19 to reduce consumer base for analgesics over 2020

Topical pain relief remains popular with herbal/traditional products gaining share

Local players poised to grow amid push to localise due to pandemic

RECOVERY AND OPPORTUNITIES

E-commerce set to expand further in response to COVID-19

Uncertainty over purchasing habits and expatriate population

Herbal/traditional variants to outperform standard topical analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Stockpiling noted in initial stages of lockdown related to COVID-19

Knowledge of allergies continues to grow

Expansion of distribution networks among leading global players

RECOVERY AND OPPORTUNITIES

United Arab Emirates government prepares for flu season by increasing supply of vaccine

Pharyngeal preparations fuelled by pandemic and beyond

Local environment will continue to support overall demand for category

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Reduced frequency of eating out and increased focus on healthier lifestyles during pandemic reduces demand for digestive remedies

Withdrawal of major H2 blockers impacts overall demand for indigestion and heartburn remedies

Reckitt Benckiser set to gain slim leadership of fragmented competitive landscape but smaller local players offering greater affordability are real winners

RECOVERY AND OPPORTUNITIES

Niche of IBS treatments set to experience stronger demand over forecast period as awareness of condition, and possible treatment, continues to rise

Traditional habits likely to return in time, supporting overall demand for digestive remedies moving forward

Competition from fortified food and probiotic supplements

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Consumers spending less attention on their appearance due to home confinement during lockdown but some dermatologicals are still deemed essential

Price sensitivity emerges as a result of lockdown

International brands benefit from greater consumer awareness but smaller players offering greater affordability gain ground

RECOVERY AND OPPORTUNITIES

Subdued demand in 2021 but 2022 set to be more positive for dermatologicals

Uptick in topical germicidals/antiseptics during pandemic likely to continue

E-commerce set to gain further share due to competitive prices and attractive deals

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Pandemic fuels anti-smoking movement

E-commerce exposes smaller brands to consumers searching for more competitive prices

GSK Consumer Healthcare retains dominance due to established reputation and distribution

RECOVERY AND OPPORTUNITIES

High barriers to entry for new products

Marginal upturn in demand in 2021 with improving growth over course of forecast period

Heightened competition from alternatives

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Sleep problems exacerbated by pandemic resulting in rising anxiety levels

Prescription offers competition to OTC although lockdown likely to have reduced visits to doctors

Smaller herbal/traditional brands gain further value share while Panadol Night benefits from trusted name

RECOVERY AND OPPORTUNITIES

E-commerce set to gain further share offering wider choice of herbal/traditional sleep aids

Overall demand for standard sleep aids set to continue to wane, caught between increasing preference for herbal/traditional or Rx for serious issues

Busy urban lifestyles likely to return following pandemic in the longer term offering suitable consumer base for herbal/traditional sleep aids

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Digital screen time increases further during lockdown supporting demand for standard eye care

E-commerce set to gain further share driving greater share of smaller players

Opportunity for lower cost alternatives

RECOVERY AND OPPORTUNITIES

Preventative health on the ascent

Demand for allergy eye care set to marginally increase although health insurance restricts stronger potential for category

Competition from eyewear as preventive measure

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Lower demand for wound care during lockdown due to reduced activity amongst consumers, particularly accident-prone children

Distribution continues to expand across different channels, with e-commerce gaining in further popularity due to competitive prices and home delivery

Multinationals lead with established brands but smaller players gain share due to increasing price sensitivity

RECOVERY AND OPPORTUNITIES

Positive performance predicted for wound care with all categories set to outperform review period

Multifunctionality could open opportunities to add higher specific value to wound care

Licensing likely to continue to be used to attract affluent parents for their children’s wound care needs

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Overall impact of focusing on boosting one’s immune system during pandemic does not result in huge boost for vitamins overall as dietary supplements offers strong competition

Multivitamins remains a popular option in terms of cost saving and convenience

Vitabiotics set to strengthen overall leadership of vitamins with omnichannel strategy

RECOVERY AND OPPORTUNITIES

E-commerce set to capitalise on increasing price sensitivity and convenience heading into forecast period

Overall economic recovery likely to influence demand for vitamins during early part of forecast period but overall category is set to record positive performance

Vitamin D deficiency likely to support relevance of category

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Support for immune-boosting dietary supplements following emergence of pandemic outpaces vitamins

Increasing screen time fuels further demand for eye health supplements

Sanofi Gulf retains lead of highly fragmented competitive landscape in 2020

RECOVERY AND OPPORTUNITIES

Dietary and lifestyle changes will fuel longer-term demand for dietary supplements

Ongoing demand predicted for probiotic supplements but foods high in probiotics could offer greater competition moving forward

Dynamic growth for combination herbal/traditional dietary supplements

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Obesity links to COVID-19 supports demand for weight management in 2020

Slimming teas registers ongoing strong growth due to affordability

Atkins set to retain lead with established meal replacement brand but smaller players predicted to gain further share in 2020

RECOVERY AND OPPORTUNITIES

Meal replacement continues to grow despite economic challenges

Slimming teas set to continue on dynamic growth path

Health and wellness trends and more natural approach to longer-term weight management will subdue stronger demand for category moving forward

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Emergence of COVID-19 slows demand for dynamic sports nutrition as gyms are forced to close

Sports protein products benefits from longer shelf life

Glanbia set to retain leadership of sports nutrition in face of increasing competition from smaller players

RECOVERY AND OPPORTUNITIES

Health and wellness trends set to drive future growth once consumers regain confidence in returning to gym environment

Sports protein powder set to drive category forward with stronger demand predicted for the forecast period

Blurring of category of sports nutrition and fortified/functional food

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Ascent of health awareness fuels demand for immunity-boosting herbal/traditional products

Government campaign to warn consumers of the dangers linked to false cures and quick fixes

Highly fragmented competitive environment dominated by “others”

RECOVERY AND OPPORTUNITIES

Younger generations become increasingly exposed to, and targeted by, herbal/traditional products

Solid demand predicted for herbal/traditional products over forecast period despite ongoing price sensitivity and likely population contraction

Herbal/traditional digestive enzymes set to record solid growth over the forecast period as some consumers likely to return to poor eating habits

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Prescription medicine limits overall demand for paediatric consumer health, while initial stockpiling following emergence of pandemic likely to be countered by population contraction end of 2020

Wider usage of nappy (diaper) rash treatments results in solid growth

Julphar Gulf Pharmacies remains highest ranked domestic player in a competitive landscape led by multinational brands

RECOVERY AND OPPORTUNITIES

Undynamic but positive performance predicted over forecast period but category is dependent on certain factors

Pandemic likely to focus parents’ longer-term attention on preventive medicine to strengthen children’s immunity through supplements

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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