Executive Summary

Oct 2019
Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge

Consumer health saw a slight improvement on the previous year in current value terms in 2019 with the United Arab Emirates’ economy on the path to recovery. The Ministry of Health maintains strict regulation on health care and medicine prices and therefore prices did not change much in 2019.

The National Strategy for Wellbeing lays out new plans to improve the population’s health

2019 witnessed further developments and announcements from the government regarding health care. One of the goals of the United Arab Emirate’s National Agenda, which is aligned with Vision 2021, is to provide world class health care to its citizens and residents along with encouraging medical tourism.

GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare

In 2019 GlaxoSmithKline and Pfizer took the decision to combine their consumer health portfolios under GSK Consumer Healthcare in order to generate cost savings and to become more competitive. Following this move GSK Consumer Healthcare took over the lead in consumer health in the United Arab Emirates.

Internet retailing on the rise as consumers look for convenience and variety

Chemists/pharmacies continued to dominate the distribution of consumer health in 2019 with well-known chains in the region such as Aster, Life, Bin Sina and Supercare benefiting from a loyal consumer base. To help retain customer loyalty these chains actively engage in discounts and in-store promotions while the Aster pharmacy chain even offers its own loyalty programme.

Health a key pillar of the country’s Vision 2021 strategy

Consumer health is expected to see steady growth over the forecast period in current value terms, with consumers adjusting to the increasing cost of living and the introduction of VAT. As health insurance is eventually expected to cover the cost of consultations and most OTC medication across the entire country, sales should see stability with prices also expected to remain stable.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Health in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in the United Arab Emirates

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge
The National Strategy for Wellbeing lays out new plans to improve the population’s health
GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare
Internet retailing on the rise as consumers look for convenience and variety
Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in the United Arab Emirates

HEADLINES

PROSPECTS

Modern and everyday problems trigger demand for analgesics
Targeted pain relief remains popular as new players make headway
Analgesics remains largely unchanged with only steady growth projected

COMPETITIVE LANDSCAPE

Newly formed GSK Consumer Healthcare takes strong lead
Local players look to win share through offer of more affordable generics
STADA Mena continues to find success with it launching Radian Ice Cooling Gel

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

HEADLINES

PROSPECTS

Environmental conditions influence demand for cough, cold and allergy (hay fever) remedies
Efforts at prevention reducing demand for treatments
Consumers show demand for effective and affordable products

COMPETITIVE LANDSCAPE

GSK benefits from large portfolio and expanding distribution network
Strepsils remain a popular treatment for sore throats
Global players dominate while local players look to compete on price

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers paying greater attention to their health and appearance
Widespread health coverage includes visits to a dermatologist
Consumers choose products based on efficacy over price

COMPETITIVE LANDSCAPE

Bayer’s expanded range of hair loss treatments proving popular
Local players struggle as economy recovers and consumers trade up
GSK set for bright future as GlaxoSmithKline and Pfizer combine their portfolios

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers becoming more aware of the benefits of dietary supplements
Products for women and general health remain in focus
Probiotic supplements offers strong potential due to widespread digestive problems

COMPETITIVE LANDSCAPE

Sanofi benefits from strength in combination dietary supplements while GSK benefits from expanded portfolio
Bayer retains third place in the rankings due to strong focus on bone health
Distribution agreements and strict regulations limit entry of new players

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers starting to pursue healthier lifestyles but obesity remains a widespread problem
Digestive enzymes grows as consumers increasingly focus on prevention over cure
Antacids, antiflatulants and proton pump inhibitors remain popular solutions

COMPETITIVE LANDSCAPE

Global giants retain lead thanks to strong marketing
Local players focus on lower prices to win share
Nexium benefits from strong reputation for its efficacy

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in the United Arab Emirates

HEADLINES

PROSPECTS

The use of digital screens creating widespread eye problems
Allergies remain prevalent due to the country’s hot and dry climate
Internet retailing adds dynamism to eye care with wider offer

COMPETITIVE LANDSCAPE

Eye care remains somewhat fragmented despite limited sales
“Others” gains share as internet retailing opens the market up to more products
Limited opportunity for generics or private label

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in the United Arab Emirates

HEADLINES

PROSPECTS

As consumer awareness grows so does the demand for herbal/traditional products
Consumers turning to herbal/traditional products at the first signs of a problem
Ethnic diversity helps to drive interest in herbal/traditional products

COMPETITIVE LANDSCAPE

Tiger Balm and Moov retain lead thanks to brand equity
Enzymedica performs well as awareness of digestive enzymes grows
Herbal/traditional dietary supplements highly fragmented due to lack of brand awareness

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in the United Arab Emirates

HEADLINES

PROSPECTS

Despite efforts to reduce smoking prevalence category growth remains limited
Limited distribution and lack of interest limits potential of NRT smoking cessation aids
Lifting of ban on e-cigarettes and vapour products bad news for NRT smoking cessation aids

COMPETITIVE LANDSCAPE

GSK dominates thanks to widespread distribution
Inconsistent supply hampers the development of Nicorette in the country
International players dominate with little to entice new players to invest

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in the United Arab Emirates

HEADLINES

PROSPECTS

Trust and reliance in prescription medicine limits category growth
Parents placing growing focus on prevention when it comes to their children’s health
Nappy (diaper) rash treatments benefits from multi-purpose nature

COMPETITIVE LANDSCAPE

Sudocrem a household essential for new mothers
Repurchasing of prescribed analgesics benefits international brands
Julphar Gulf Pharmaceuticals competes through price and strong distribution

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in the United Arab Emirates

HEADLINES

PROSPECTS

Despite growing incidence of sleep problems consumers favour natural solutions
Distribution remains limited while Rx sleep aids provide stiff competition
Internet retailing winning share with wider choice of products

COMPETITIVE LANDSCAPE

Panadol Night benefits from its multi-purpose usage
Sleep aids offers little potential limiting interest from local players
Standard sleep aids falling through the gap between Rx and herbal/traditional products

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in the United Arab Emirates

HEADLINES

PROSPECTS

Greater focus on appearance and health driving demand for sports nutrition
Government efforts and enticing offers from gyms driving participation
Sports protein products dominate thanks to greater consumer awareness

COMPETITIVE LANDSCAPE

Glanbia retains healthy lead through strong distribution and awareness
International players dominate while new launches draw interest

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in the United Arab Emirates

HEADLINES

PROSPECTS

Stability returns to vitamins following VAT-led price rises in the previous year
Multivitamins remains a popular one-fix solution to the population’s nutritional needs
Growing awareness of the health impact of vitamin deficiencies drives demand

COMPETITIVE LANDSCAPE

Vitabiotics retains lead with wide range of targeted products
GSK takes Dynamisan under its wing as the company climbs the rankings
Improving economy sees consumers turn away from cheaper options

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers show preference for other weight loss methods
National Health Survey released showing obesity rates on the decline
Slimming teas benefits from natural image

COMPETITIVE LANDSCAPE

Atkins leads through strong distribution and wide product variety
Limited private label presence in a category dominated by international players
Herbal Slimming popular in aiding weight loss as well as being a natural laxative

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in the United Arab Emirates

HEADLINES

PROSPECTS

Wound care set to benefit from consumers leading more active lifestyles
Distribution expanding into grocery retailers and internet retailing
New product development continues to be seen in wound care

COMPETITIVE LANDSCAPE

Multinationals lead with established brands
Dominance of global brands limits opportunities for local players
Licensing key to attracting younger consumers

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024