Consumer Health in the United Arab Emirates

Consumer Health in the United Arab Emirates

EXECUTIVE SUMMARY

Consumer health records negligible recovery in 2018

Government initiatives complement recovery

Introduction of 5% Value Added Tax increases preventive medicine costs

Chained chemists/pharmacies lead distribution with deals

Recovery expected from launch of new health care institutions

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

Consumer Health in the United Arab Emirates

EXECUTIVE SUMMARY

Consumer health records negligible recovery in 2018

Government initiatives complement recovery

Introduction of 5% Value Added Tax increases preventive medicine costs

Chained chemists/pharmacies lead distribution with deals

Recovery expected from launch of new health care institutions

MARKET INDICATORS

Table 3 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 4 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 5 Sales of Consumer Health by Category: Value 2013-2018
Table 6 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 7 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 8 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 9 Distribution of Consumer Health by Format: % Value 2013-2018
Table 10 Distribution of Consumer Health by Format and Category: % Value 2018
Table 11 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 12 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in the United Arab Emirates

HEADLINES

PROSPECTS

Demand for analgesics driven by common ailments

Topical analgesics least impacted by macroeconomic influences

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead analgesics

Dominance for international brands prevail as local players benefit from price- sensitive customers

CATEGORY DATA

Table 13 Sales of Analgesics by Category: Value 2013-2018
Table 14 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 15 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 16 NBO Company Shares of Analgesics: % Value 2014-2018
Table 17 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 18 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 19 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

HEADLINES

PROSPECTS

Desert conditions an influence within cough, cold and allergy (hay fever) remedies

Boosting immunity through preventive methods becoming a trend

Herbal/traditional products also increase in popularity within the category

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc continues to lead with its strong portfolio of brands

Reckitt Benckiser ranks third due to its well-known brand Strepsils

CATEGORY DATA

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 22 Sales of Decongestants by Category: Value 2013-2018
Table 23 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 25 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in the United Arab Emirates

HEADLINES

PROSPECTS

Trend for healthy living becomes prominent within dermatologicals

Coverage of health care insurance for dermatologists encourages immediate treatment

Consumers become conscious about spending on dermatologicals

COMPETITIVE LANDSCAPE

Bayer Middle East leads due to its strong brand portfolio within dermatologicals

Local players within dermatologicals compete mainly on price

CATEGORY DATA

Table 28 Sales of Dermatologicals by Category: Value 2013-2018
Table 29 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 31 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 32 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 33 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in the United Arab Emirates

HEADLINES

PROSPECTS

Natural ingredients for dietary supplements preferred by consumers

Probiotic supplements records fastest growth due to product availability

COMPETITIVE LANDSCAPE

Dietary supplements continues to be fragmented

International players collaborating with chained pharmacies dominate category

CATEGORY DATA

Table 35 Sales of Dietary Supplements by Category: Value 2013-2018
Table 36 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 37 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 38 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 39 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 40 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 41 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 42 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in the United Arab Emirates

HEADLINES

PROSPECTS

Gut health gains attention among consumers in the United Arab Emirates

Digestive enzymes records highest growth due to rising awareness

Lifestyles influence sales of antiflatulents, antacids and proton pump inhibitors

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to gain share in digestive remedies

Competition from natural-based products is rising

CATEGORY DATA

Table 43 Sales of Digestive Remedies by Category: Value 2013-2018
Table 44 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 46 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 47 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 48 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in the United Arab Emirates

HEADLINES

PROSPECTS

Fast-paced modern lifestyles lead to eye problems

Demand for standard eye care remains stronger than for allergy eye care

Health care insurance encourages visits to ophthalmologists for serious conditions

COMPETITIVE LANDSCAPE

Alcon Middle East leads, followed by key international players

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2013-2018
Table 50 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 51 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 52 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 53 NBO Company Shares of Eye Care: % Value 2014-2018
Table 54 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 55 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 56 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in the United Arab Emirates

HEADLINES

PROSPECTS

Preference for natural and organic products strong among consumers

Topical analgesics and digestive remedies record strong growth

Cultural significance of herbal medicine boosts sales for this category

COMPETITIVE LANDSCAPE

Wide variety of herbal/traditional products makes category highly fragmented

Dominance of well-known brands to pose competition to new entrants

CATEGORY DATA

Table 57 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 58 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 60 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 61 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 62 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in the United Arab Emirates

HEADLINES

PROSPECTS

Motivation to quit smoking apparent in desire to live longer healthy lives

Limited availability of NRT smoking cessation aids in the United Arab Emirates

Social prevalence of smoking remains main challenge

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare dominates NRT smoking cessation aids

Johnson & Johnson Middle East follows with its brand Nicorette

International players dominate the category

CATEGORY INDICATORS

Table 63 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 64 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 65 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 66 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 67 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 68 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 70 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in the United Arab Emirates

HEADLINES

PROSPECTS

Weight management and wellbeing only viewed as complementary

High obesity rates remain prevalent in the region

Supplement nutrition drinks continues to have a niche target segment

COMPETITIVE LANDSCAPE

Atkins Nutritionals leads weight management and wellbeing

GlaxoSmithKline leads supplement nutrition drinks

CATEGORY DATA

Table 71 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 72 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 74 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in the United Arab Emirates

HEADLINES

PROSPECTS

Wound care considered a basic household item

Strong channel distribution leads to ease in buying wound care

Wide variety of wound care encourages purchases

COMPETITIVE LANDSCAPE

Leading three players dominate wound care in the United Arab Emirates

International brands continue to dominate

CATEGORY DATA

Table 77 Sales of Wound Care by Category: Value 2013-2018
Table 78 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Wound Care: % Value 2014-2018
Table 80 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 81 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 82 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Paediatric Consumer Health in the United Arab Emirates

HEADLINES

PROSPECTS

Health care insurance leads to immediate treatment of children

Focus on raising immunity among children becomes prevalent

COMPETITIVE LANDSCAPE

Sudocrem dominates nappy (diaper) rash treatments

Paediatric consumer health dominated by international companies

CATEGORY DATA

Table 83 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 84 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 85 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 86 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 87 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 88 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 89 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in the United Arab Emirates

HEADLINES

PROSPECTS

Lack of awareness of sleep aids results in low demand

Population focuses on natural methods to encourage sleep

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads, while others follow distantly within sleep aids

Competition for sleep aids from prescriptions is expected to continue

CATEGORY DATA

Table 90 Sales of Sleep Aids: Value 2013-2018
Table 91 Sales of Sleep Aids: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 93 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 94 Forecast Sales of Sleep Aids: Value 2018-2023
Table 95 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in the United Arab Emirates

HEADLINES

PROSPECTS

Celebrity and sports trainers influence consumers’ fit regimes while ageing

Sport protein products continues to remain dominant

Greater advertising efforts are needed

COMPETITIVE LANDSCAPE

Optimum nutrition continues to lead sports nutrition

International players dominate sports nutrition

CATEGORY DATA

Table 96 Sales of Sports Nutrition by Category: Value 2013-2018
Table 97 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 99 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 100 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 101 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in the United Arab Emirates

HEADLINES

PROSPECTS

Chained pharmacies with deals preferred channel for purchasing vitamins

Regular use of natural ingredients a trend for multivitamins

COMPETITIVE LANDSCAPE

Vitabiotics Ltd and Bayer Middle East lead vitamins

Competition prevails as focus on natural and organic vitamins gains preference

CATEGORY DATA

Table 102 Sales of Vitamins by Category: Value 2013-2018
Table 103 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 104 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 105 NBO Company Shares of Vitamins: % Value 2014-2018
Table 106 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 107 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 108 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

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