Consumer health saw a slight improvement on the previous year in current value terms in 2019 with the United Arab Emirates’ economy on the path to recovery. The Ministry of Health maintains strict regulation on health care and medicine prices and therefore prices did not change much in 2019.
2019 witnessed further developments and announcements from the government regarding health care. One of the goals of the United Arab Emirate’s National Agenda, which is aligned with Vision 2021, is to provide world class health care to its citizens and residents along with encouraging medical tourism.
In 2019 GlaxoSmithKline and Pfizer took the decision to combine their consumer health portfolios under GSK Consumer Healthcare in order to generate cost savings and to become more competitive. Following this move GSK Consumer Healthcare took over the lead in consumer health in the United Arab Emirates.
Chemists/pharmacies continued to dominate the distribution of consumer health in 2019 with well-known chains in the region such as Aster, Life, Bin Sina and Supercare benefiting from a loyal consumer base. To help retain customer loyalty these chains actively engage in discounts and in-store promotions while the Aster pharmacy chain even offers its own loyalty programme.
Consumer health is expected to see steady growth over the forecast period in current value terms, with consumers adjusting to the increasing cost of living and the introduction of VAT. As health insurance is eventually expected to cover the cost of consultations and most OTC medication across the entire country, sales should see stability with prices also expected to remain stable.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:
The Consumer Health in United Arab Emirates market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.