Retail constant value sales of consumer health will exhibit stronger growth in 2022 in line with the economy reopening. While COVID-19 continues to support demand – particularly for vitamins and dietary supplements and cough and cold remedies – the economic shock of the pandemic has led many to reduce their discretionary spending.
Retail value sales of packaged consumer health products remain limited, as they are unaffordable to most local consumers. The COVID-19 pandemic has exacerbated an already challenging economic environment for many local households.
In Uganda, the sales of most OTC medicines are disturbed by the prevalence of roadside kiosks selling cheapest and counterfeit products. With that being said, most consumers prefer to purchase their products from pharmacies, supermarkets, and independent small grocers due to the fact that these channels offer greater convenience in both rural and urban areas.
Uganda experienced violence and security challenges in the run up a general election in January 2021, which negatively affected economic activity. Political unrest has also resulted in internet shutdowns that may have negatively affected the supply of consumer health products, in addition to marketing activity.
There are a number of challenges for those seeking to distribute goods in Uganda, with only around a fifth of the country’s road network being paved. While there is ongoing investment in the country’s transportation infrastructure, it remains difficult to reach many rural areas, with these home to the majority of the population.
OTC products are regulated by the National Drug Policy and Authority (Registration) Regulations of 2014. These cover all human and veterinary drugs and preparations, including packaged herbal/traditional products, vaccines and surgical instruments.
The National Drug Policy and Authority (Registration) Regulations of 2014 do not specifically cover vitamins and dietary supplements, leaving the regulation of this area uncertain. The NDA’s monthly drug register includes a number of vitamins and dietary supplements.
Fundamental barriers in Uganda's pharmaceutical and healthcare sector will continue to limit strong growth for consumer health over the forecast period. Demand for consumer health will largely remain limited to more affluent urban consumers, with most Ugandans continuing to rely on unpackaged herbal/traditional remedies.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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