Consumer Health in Lithuania

October 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Lithuania?
  • Which are the leading brands in Consumer Health in Lithuania?
  • How are products distributed in Consumer Health in Lithuania?
  • How has the regulatory and operating environment for Consumer Health changed in Lithuania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Lithuania

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Lithuania

KEY DATA FINDINGS

Muted constant value growth in 2022, as inflation impacts volume sales
Ibuprofen brands dominate
Adult ibuprofen witnesses renewed consumer demand despite concerns regarding side effects
Moderate constant value growth over forecast period
Analgesics suffer from lack of innovation
Emergence of modern grocery retailers for distribution of analgesics set to benefit sales
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

KEY DATA FINDINGS

Healthy performance in 2022
Established brands benefit from consumer loyalty
Convenience, price underpin demand for combination products
Rosey outlook over forecast period
Climate change leads to higher incidence of allergies
Combination products and a focus on natural ingredients drives value sales
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Lithuania

KEY DATA FINDINGS

Decline in constant value sales in 2022
Multinationals continue to lead, leaving little space for local players in 2022
Vaginal antifungals perform strongly
Muted value and volume growth over forecast period
Dermocosmetics dampen value sales of dermatologicals to a degree
Nappy (diaper) rash treatments achieve highest constant value growth over forecast period
Table 24 Sales of Dermatologicals by Category: Value 2017-2022
Table 25 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 27 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 28 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Lithuania

KEY DATA FINDINGS

Minimal constant value growth in 2022
International players continue to dominate
No significant innovation
Healthier lifestyles dampen volume sales
The ageing population will drive growth for digestive remedies
Proton pump inhibitors replace H2 blockers
Table 30 Sales of Digestive Remedies by Category: Value 2017-2022
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Wound Care in Lithuania

KEY DATA FINDINGS

Decline in constant value sales in 2022
Multinationals remain dominant in wound care in 2022
Pricing main driver of value sales
Muted growth over forecast period
Added-value needed to stand out from the crowd
Potential for natural trend in wound care, with organic, hypoallergenic and environmentally-friendly options
Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Lithuania

KEY DATA FINDINGS

Double-digit constant value growth in 2022
Small players account for largest value share in 2022 and local manufacturers remain peripheral in sports nutrition
E-commerce key battleground
Rosey outlook over forecast period
Expansion of consumer base supports growth
Expansion of retail presence
Table 42 Sales of Sports Nutrition by Category: Value 2017-2022
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Lithuania

KEY DATA FINDINGS

Significant decline in constant value sales in 2022
Direct selling remains relevant in fragmented landscape
Combination dietary supplements account for most value sales
Moderate constant value growth over forecast period
Opportunity for more segmentation
Dampened volume sales for fish oils/omega 3 fatty acids
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Lithuania

KEY DATA FINDINGS

Weaker performance in 2022
Private label continues growing its value share in 2022
Vitamin D drives volume sales of single vitamins
Moderate volume growth over forecast period
Innovation needed in multivitamins
Vitamins combine rather than compete with dietary supplements
Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Lithuania

KEY DATA FINDINGS

Significant fall in constant value sales in 2022
Herbalife remains the leading player, while local players focus on slimming teas
Shift in focus from losing weight to being healthy
Muted constant value growth over forecast period
Increasing competition from product such as protein bars
More of a focus on healthier ingredients
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Lithuania

KEY DATA FINDINGS

Healthy performance in 2022
Valentis remains the leading player, but German brands lead herbal/traditional products in 2022
Dietary supplements largest product area
Muted constant value growth over forecast period
Focus on climate change widens consumer base
Increased segmentation way of standing out from the crowd
Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027

Paediatric Consumer Health in Lithuania

KEY DATA FINDINGS

Stable performance in 2022
International companies benefit from economies of scale
Ibuprofen grows in popularity
Moderate growth over forecast period
Shift towards natural products over forecast period
Players focus on child-friendly design
Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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