Consumer health continued to see a strong current value performance in 2019. The general health and wellness trend supported the consumption of products in specific categories, such as sports nutrition, and products to prevent rather than cure health problems, such as vitamins and dietary supplements.
Internet shopping is becoming increasingly popular amongst Lithuanian consumers, and consumer health products are therefore increasingly moving to the virtual space, creating new opportunities for consumers to purchase such goods in e-pharmacies. Over the forecast period even more innovative online solutions are likely to be offered.
GSK Consumer Healthcare continued to lead consumer health in 2019. However, it did not even account for a double-digit value share, due to high fragmentation.
Due to restrictions on the distribution of OTC medication in other channels, chemists/pharmacies continued to dominate consumer health in 2019. However, from 1 January 2019, some OTC products were allowed to be sold through modern retail channels which applied for a permit, such as supermarkets and forecourt retailers.
Over the forecast period, consumer health in Lithuania is set to demonstrate a slightly slower pace of current value growth than was seen in the review period. Several factors are expected to contribute to this.
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This industry report originates from Passport, our Consumer Health market research database.