Consumer Health in New Zealand

October 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in New Zealand?
  • Which are the leading brands in Consumer Health in New Zealand?
  • How are products distributed in Consumer Health in New Zealand?
  • How has the regulatory and operating environment for Consumer Health changed in New Zealand?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in New Zealand

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022

DISCLAIMER

DEFINITIONS

Summary 2 Research Sources

Analgesics in New Zealand

KEY DATA FINDINGS

Lifting of COVID-19 measures and border controls benefits sales of analgesics
Advisory statements for adult acetaminophen changed, while normal supply levels have been restored
COVID-19 results in supply shortages of analgesics, which places pressure on the supply chain
Natural pain relievers such as medicinal cannabis could threaten sales of analgesics over the forecast period
More active lives should boost demand for analgesics
Ageing population should support growth
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in New Zealand

KEY DATA FINDINGS

COVID-19 impacts sleep behaviour driving demand for sleep aids
Evening screen time usage increases demand for sleep aids amongst teenagers
Local player Sleep Drops continues to dominate
Rising stress and anxiety levels should benefit sales
Sleep aids set for strong growth despite the threat from substitute products
Ageing population should support sales
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand

KEY DATA FINDINGS

Sales benefit from lifting of COVID-19 restrictions
Immunity debt caused by COVID-19 lockdowns leads to rise in respiratory illnesses
International players continue to dominate
An increased focus on preventative health should benefit sales
Immune-boosting properties remain popular
Antihistamines/allergy remedies set to see further growth fuelled by the impact of climate change
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in New Zealand

KEY DATA FINDINGS

Ageing population and rising stress and anxiety levels boosting demand
Antipruritics delivers strong growth with sales benefiting from several factors
Multinationals continue to lead with a wide range of product options
Decline in birth rates will contribute to decline of paediatric dermatologicals
New Zealanders’ love of the outdoors expected to drive demand for topical allergy remedies/antihistamines
Social stigma of certain products likely to benefit online sales
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in New Zealand

KEY DATA FINDINGS

Demand for digestive remedies grows as consumers start dining out again
Digestive remedies continues to benefit from increase in gastro-oesophageal reflux disease
Drop in obesity levels will likely result in reduced demand for digestive remedies over the forecast period
Paediatric digestive remedies facing several obstacles to growth
Probiotics and fibre supplements a growing threat
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in New Zealand

KEY DATA FINDINGS

Work-from-home arrangements continue to fuel demand
Increase in outdoor activities drives demand for allergy eye care
Clear Eyes retains the lead with tried and trusted formula
Allergy eye care is expected to benefit from the impact of climate change on pollen levels
Standard eye care set to be boosted by the ageing population
Bright future predicted for eye care
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in New Zealand

KEY DATA FINDINGS

NRT smoking cessation aids benefits from government efforts to reduce smoking prevalence
E-vapour products and support networks limit demand for NRT smoking cessation aids
Nicorette retains the lead as players offer kits and plans to support consumers trying to quit smoking
Demand for NRT smoking cessation aids likely to fall due to government initiatives and competition from other alternative options
Increased focus on healthy living and the threat from second-hand smoke should support demand
Negative publicity surrounding vaping positively impacts NRT smoking cessation aids
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in New Zealand

KEY DATA FINDINGS

A return to more active lifestyles boosts demand for wound care
Post-COVID-19 formed healthier behavioural patterns amongst consumers that boosted value sales of wound care
Multinationals retain dominance with well-known and trusted brands
Stable growth predicted
Elderly consumers and children likely to remain a key driver of demand
Innovation needed to stand out from the competition
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in New Zealand

KEY DATA FINDINGS

Sports nutrition thriving as New Zealanders become more active
Local player Vitaco leads, while Healthspan teams up with the All Blacks to launch a new product line
Plant-based protein receiving growing attention within sports nutrition
Players looking for ways to stand out as competition grows in protein/energy bars
High obesity levels and a growing interest in health and wellness likely to support demand
Sports nutrition no longer the preserve of bodybuilders
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in New Zealand

KEY DATA FINDINGS

Rising number of cases of COVID-19 and flu boosts demand for dietary supplements
Nestlé looking to create a stronger presence in consumer health in New Zealand through acquisition of The Better Health Company
New local innovations help to build interest
Bright outlook for dietary supplements with further potential for growth and expansion
Beauty positioning could become prominent in dietary supplements
FF packaged food and drink could present a growing threat to sales of dietary supplements
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in New Zealand

KEY DATA FINDINGS

Sharp rise in flu and COVID-19 cases boosts demand for immunity-boosting vitamins
Go Healthy New Zealand launches new range to compete with practitioner-only products
Berocca retains the lead while new draft bill is set to impact product claims
Increased focus on healthy eating could limit demand for vitamins
Increased personalisation could boost demand
Local players looking for further gains by using local knowledge
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in New Zealand

KEY DATA FINDINGS

Weight management and wellbeing thriving as consumers look to shed their pandemic weight gain
Local players looking to establish a stronger presence in the market
Increasing competition being seen from sports nutrition while home cooking trend puts further pressure on sales
Changing perceptions could limit the growth of weight loss products
Ageing population could present further opportunities for supplement nutrition drinks
Consumers likely to lose interest in meal replacement and OTC obesity
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in New Zealand

KEY DATA FINDINGS

Health and wellness trend continues to favour herbal/traditional products
Herbal/traditional sleep aids thriving
Herbal/traditional sleep aids new product developments boost value sales
Health and wellness trend expected to support further gains for herbal/traditional products over the forecast period
Herbal/traditional sleep aids likely to continue recording strong growth
An increase in cases of cold and flu set to benefit sales, along with consumers taking a preventative approach to their health
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in New Zealand

KEY DATA FINDINGS

Sharp rise in cases of cold/flu and COVID-19 boosts demand for paediatric consumer health in 2022
Spike in respiratory viruses amongst children boosted value sales of paediatric allergy remedies and antihistamines/allergy remedies (systemic)
Centrum retains the lead as parents stock up on vitamins and dietary supplements
Declining birth rates expected to limit the growth of paediatric consumer health
New product development is expected to contribute to value growth of paediatric consumer health
Demand expected to shift towards natural products over forecast period
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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