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Learn moreNov 2020
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To mitigate the risk of contracting COVID-19 consumers in Japan have been confining themselves to their homes on a more regular basis, while they are also taking a more proactive approach to their health, focusing on prevention over treatment. This has resulted in contrasting fortunes for the various product categories within consumer health.
A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash their hands, but with no penalties or mandatory requirements.
With consumers spending more time at home some manufacturers focused on developing their online sales, while others turned their attention from in-store marketing and promotion to TV advertising and social media. Some companies also turned their attention to producing products specifically to help manage the spread of COVID-19.
E-commerce has been the big winner in 2020, with many consumers preferring the safety of shopping online rather than risking making unnecessary trips to drugstores/parapharmacies or grocery retailers. E-commerce platforms such as Amazon and Rakuten have made it easy and convenient to shop for a wide range of products with free/low-cost shipping and speedy delivery times.
Consumer health should see a boost to sales in 2021 with Japan set to host the rearranged Tokyo Olympics and Paralympics. This should not only provide a boost to tourism, but it should also help place an even greater focus on health and wellness.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
The Consumer Health in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.