Consumer Health in Japan

Consumer Health in Japan

EXECUTIVE SUMMARY

Shift in consumer attitudes having a variable impact across consumer health

Growing focus on personalisation

Changing demand trends complicating the competitive environment

Drugstores/parapharmacies and internet retailing register increasing share of sales

Healthy living trends set to drive growth

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Japan

HEADLINES

PROSPECTS

Segmenting the offer to cater to demand for more personalised care

Modern living causes headaches, but rival treatments emerging

Topical analgesics/anaesthetic benefits from growing interest in exercise

COMPETITIVE LANDSCAPE

Hisamitsu’s strong marketing activity supports market lead

Bayer withdraws from aspirin

Voltaren differentiates its positioning from Salonpas

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

HEADLINES

PROSPECTS

Hay fever remedies face expanding range of competition

Codeine banned for children in 2019

Self-medication deduction tax system yet to have desired effect

COMPETITIVE LANDSCAPE

Taisho maintains lead but growing competition in hay fever remedies

Brands need to work to stand out in increasingly crowded environment

Flonase switched to OTC status

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Japan

HEADLINES

PROSPECTS

Hot summers weakening demand

Oral systemic products pose threat to dermatological haemorrhoid treatments

Professional hair loss treatments pose a growing threat

COMPETITIVE LANDSCAPE

Growing range of hair loss treatments targeting younger consumers intensifies competition

Growing demand for products treating age-related conditions

Potential diversification of the threat from professional treatments

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Japan

HEADLINES

PROSPECTS

Consumers looking for precise functionality

Tourism plays key role in dietary supplements

Personalisation services emerging

COMPETITIVE LANDSCAPE

Suntory leads a category whose boundaries are becoming increasingly blurred

Smaller players innovating in terms of products, formats and services

Threat from functional foods

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Japan

HEADLINES

PROSPECTS

Changing consumer behaviour undermining demand

Holistic approaches reduce demand for digestive remedies

Targeting non-Japanese consumers

COMPETITIVE LANDSCAPE

Taisho retains lead despite falling sales

Seirogan benefits from long-standing presence and promotional activity

Modest growth for motion sickness players

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Japan

HEADLINES

PROSPECTS

Increasing inbound tourism supports growth

Consumers turn to eye care rather than reduce screen usage

Product offer becoming increasingly segmented

COMPETITIVE LANDSCAPE

Rohto Pharmaceutical works to reinforce lead through innovation

Wakamoto Pharmaceutical promotes year-round allergy care

Growing focus on dry eye syndrome

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Japan

HEADLINES

PROSPECTS

Inbound tourists bolster demand in herbal/traditional products

Herbal/traditional dietary supplements compatible with evolving demand trends

Kampo-focused stores target new consumer attitudes to traditional medicine

COMPETITIVE LANDSCAPE

Leading player experiences ongoing share erosion

Cosmetics company launches Kampo line

Yomeishu Siezo targets younger consumers

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Japan

HEADLINES

PROSPECTS

Paediatric consumer health suffering from a declining consumer base

Ban on codeine

Paediatric VDS needs to overcome parental scepticism

COMPETITIVE LANDSCAPE

Taisho Pharmaceutical’s lead founded on strength in cough/cold remedies

Strong competition from prescribed medicines

New supplements highlight opportunities

CATEGORY DATA

Table 56 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Japan

HEADLINES

PROSPECTS

Sleep aids struggles to compete with alternative products

Improving sleep hygiene threatens development of OTC sleep aids

Professional treatment options expanding

COMPETITIVE LANDSCAPE

SSP retains clear lead, but faces competition from supplements

Kobayashi’s change of direction highlights problems facing sleep aids

Diversification of competition set to continue in the forecast period

CATEGORY DATA

Table 63 Sales of Sleep Aids: Value 2014-2019
Table 64 Sales of Sleep Aids: % Value Growth 2014-2019
Table 65 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 66 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 67 Forecast Sales of Sleep Aids: Value 2019-2024
Table 68 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Japan

HEADLINES

PROSPECTS

Increasing engagement in sport and exercise driving growth

Expanding distribution supporting growth

Protein content becoming increasingly important

COMPETITIVE LANDSCAPE

Meiji continues to gain ground on Otsuka

Growing interest from overseas could threaten domestic companies

Celebrity-endorsed products entering the market

CATEGORY DATA

Table 69 Sales of Sports Nutrition by Category: Value 2014-2019
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Japan

HEADLINES

PROSPECTS

Vitamin C benefits from skin care association, but trend expected to be short-lived

Multivitamins’ range of benefits helps it to outperform single vitamins

Private labels gaining share in vitamins

COMPETITIVE LANDSCAPE

Amway retains the lead, while Takeda’s OTC presence proves disadvantageous

Functional foods represent a growing threat

Gummy formats help to differentiate vitamins from medication

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2014-2019
Table 76 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 77 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 78 NBO Company Shares of Vitamins: % Value 2015-2019
Table 79 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 80 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Japan

HEADLINES

PROSPECTS

Changing attitudes lead to decline in meal replacement

Evolving meaning of “weight management” helps to extend the consumer base

Supplement nutrition drinks used in care for the elderly

COMPETITIVE LANDSCAPE

Fancl closes the gap on DHC Corp

Strict regulatory environment presents a barrier to meeting demand for precise functional claims

Mei Balance benefits from mass store-based distribution

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Japan

HEADLINES

PROSPECTS

Leader’s new campaign targets new job seekers

Wound care gains prominence in context of natural disasters

Category seeing functionality move beyond simply treating wounds

COMPETITIVE LANDSCAPE

Johnson & Johnson seeks to bring Band-Aid out into the open

Bandai uses technology to appeal to children

Potential threat from blister prevention products

CATEGORY DATA

Table 88 Sales of Wound Care by Category: Value 2014-2019
Table 89 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Wound Care: % Value 2015-2019
Table 91 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 92 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Japan

HEADLINES

PROSPECTS

NRT smoking cessation aids hit by competition from alternatives

New generation smoking products have potential to undermine demand

Japan becoming increasingly unfavourable for smokers

COMPETITIVE LANDSCAPE

Nicorette supported by strong marketing activity

Employing social media

Concerns about “smell harassment” could encourage people to quit

CATEGORY INDICATORS

Table 94 Number of Smokers by Gender 2014-2019

CATEGORY DATA

Table 95 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 96 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 97 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 98 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 100 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

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