Consumer Health in Japan

Consumer Health in Japan

EXECUTIVE SUMMARY

The healthy living mindset spreads, leading to growth in sports nutrition

Disappointing impact of the new tax system on OTC products

Players offering switched OTC products enjoy growth

Internet retailing rises, whilst drugstores/parapharmacies continues to lead

Continued growth is expected, as consumers’ health concerns rise

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Eye Care in Japan

HEADLINES

PROSPECTS

Robust growth for eye care

Increasing use of smartphones will create further demand for premium eye care

The retail landscape sees blending with eyewear and eye health supplements

COMPETITIVE LANDSCAPE

Rohto Pharmaceutical continues to lead

Innovation in packaging

The need for photogenic products

CATEGORY DATA

Table 12 Sales of Eye Care by Category: Value 2013-2018
Table 13 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 14 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 15 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 16 NBO Company Shares of Eye Care: % Value 2014-2018
Table 17 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 18 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 19 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Japan

HEADLINES

PROSPECTS

Herbal/traditional cough, cold and allergy (hay fever) remedies sees growth

Packaging changes for an updated image

Herbal/traditional dietary supplements dominates

COMPETITIVE LANDSCAPE

Miki Corp struggles with its limited product range and single sales channel

Yamamoto Kanpo Seiyaku sees significant growth

The popularity of Aojiru amongst tourists

CATEGORY DATA

Table 20 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 21 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 23 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 24 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 25 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Japan

HEADLINES

PROSPECTS

Decline due to the rise of heated tobacco

Prescribed treatments and alternatives continue to threaten growth

The number of smokers continues to decline

COMPETITIVE LANDSCAPE

Nicorette continues to lead

“Smell harassment” could help to boost sales

CATEGORY INDICATORS

Table 26 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 27 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 28 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 29 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 30 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 31 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 32 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 33 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Japan

HEADLINES

PROSPECTS

The decrease in the child population leads to decline

Paediatric consumer health products are highly regarded amongst inbound tourists

Shift to include consumption by both children and adults

COMPETITIVE LANDSCAPE

Hisamitsu Pharmaceutical enters paediatric allergy remedies

Demand is strong for prescribed medicine, with support from municipalities

CATEGORY DATA

Table 34 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 35 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 36 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 37 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 38 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 39 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 40 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Japan

HEADLINES

PROSPECTS

Sales continue to decline due to the rise of alternatives

Prescribed medicines are preferred for severe conditions

Inappropriate usage and side-effects lead to a negative image

COMPETITIVE LANDSCAPE

Sanofi leads in GBO terms after the acquisition of SSP

Kobayashi Pharmaceutical expands its signature brand to non-medicated products

Non-OTC manufacturers could threaten growth

CATEGORY DATA

Table 41 Sales of Sleep Aids: Value 2013-2018
Table 42 Sales of Sleep Aids: % Value Growth 2013-2018
Table 43 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 44 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 45 Forecast Sales of Sleep Aids: Value 2018-2023
Table 46 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Japan

HEADLINES

PROSPECTS

Significant growth continues due to the rise of the fitness culture

The healthy living trend spreads due to excitement about the 2020 Olympics

Sports protein powder continues to drive growth

COMPETITIVE LANDSCAPE

Meiji continues to lead

Players from vitamins and dietary supplements enter sports nutrition

Private label shows momentum

CATEGORY DATA

Table 47 Sales of Sports Nutrition by Category: Value 2013-2018
Table 48 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 50 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 51 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 52 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Japan

HEADLINES

PROSPECTS

Growth in multivitamins continues to outperform growth in single vitamins

Vitamins C and E fail to achieve growth

Spotlight on vitamins B and D due to the popularisation of fertility therapy

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead

UHA Mikakuto extends its gummy confectionery into vitamins

The gummy format eases the intake of vitamins

CATEGORY DATA

Table 53 Sales of Vitamins by Category: Value 2013-2018
Table 54 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 55 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 56 NBO Company Shares of Vitamins: % Value 2014-2018
Table 57 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 58 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Japan

HEADLINES

PROSPECTS

Slow growth expected, with barriers to functional claims

Social media changes consumers’ mindset

A shift of positioning is needed

COMPETITIVE LANDSCAPE

Fancl Corp continues to close the gap with DHC Corp

DHC Corp faces challenges

Asahi Group Foods enters supplement nutrition drinks

CATEGORY DATA

Table 60 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 61 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 63 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 64 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Japan

HEADLINES

PROSPECTS

Premiumisation drives growth

The decreasing population is a threat to growth

Women could offer potential for growth

COMPETITIVE LANDSCAPE

Johnson & Johnson leads wound care

Charitable activities

Domestic players are strong due to product innovation

CATEGORY DATA

Table 66 Sales of Wound Care by Category: Value 2013-2018
Table 67 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Wound Care: % Value 2014-2018
Table 69 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 70 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 71 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Analgesics in Japan

HEADLINES

PROSPECTS

Active promotion supports the growth of adult combination products

Adult aspirin declines, as consumers seek alternative treatments

Topical analgesics/anaesthetic expected to surge

COMPETITIVE LANDSCAPE

Hisamitsu Pharmaceutical leads analgesics

Sanofi’s presence rises after the acquisition of SSP

Awareness is set to be boosted by sponsorship

CATEGORY DATA

Table 72 Sales of Analgesics by Category: Value 2013-2018
Table 73 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 74 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 75 NBO Company Shares of Analgesics: % Value 2014-2018
Table 76 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 77 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 78 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

HEADLINES

PROSPECTS

Sales of antihistamines/allergy remedies surge due to the hay fever season

Switched OTC products are preferred due to their efficacy

The popularisation of sanitary masks and health-educated consumers

COMPETITIVE LANDSCAPE

Taisho Pharmaceutical maintains its lead

New product launches for Taisho Pharmaceutical’s 90th anniversary

Strong competition with prescription medicines

CATEGORY DATA

Table 79 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 80 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 81 Sales of Decongestants by Category: Value 2013-2018
Table 82 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 84 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 85 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 86 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dietary Supplements in Japan

HEADLINES

PROSPECTS

Eye health supplements continues to grow

The ageing of the population is a key driver of growth

Functional claim approval critical for success

COMPETITIVE LANDSCAPE

Suntory Wellness continues to lead dietary supplements

Small players enter the market with new dosing formats

Products targeting the older population

CATEGORY DATA

Table 87 Sales of Dietary Supplements by Category: Value 2013-2018
Table 88 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 89 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 90 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 91 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 92 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 93 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 94 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Japan

HEADLINES

PROSPECTS

Continued decline due to changes in drinking and eating habits

Holistic and daily care chou-katsu is preferred, with a shift away from medication

Stress leads to the need for digestive remedies in convenient channels

COMPETITIVE LANDSCAPE

Herbal/traditional products are a threat to Taisho Pharmaceutical

Manufacturers of motion sickness remedies see mild growth

CATEGORY DATA

Table 95 Sales of Digestive Remedies by Category: Value 2013-2018
Table 96 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 98 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 99 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 100 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Japan

HEADLINES

PROSPECTS

Dermatologicals continues to grow due to rising awareness of symptoms

New product launches

Internet retailing continues to rise

COMPETITIVE LANDSCAPE

The competition heats up in hair loss treatments

Self-medication is chosen over prescription medication

CATEGORY DATA

Table 101 Sales of Dermatologicals by Category: Value 2013-2018
Table 102 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 104 LBN Brand Shares of Dermatologicals: % Value 2015-2018

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