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Country Report

Consumer Health in

Consumer Health in Japan

Oct 2018

US$2,650

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Executive Summary

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In 2018, sports nutrition showed the most significant growth within consumer health. This was mainly due to the rise of the fitness culture, thanks to the popularity of expressing oneself through social media and influencers promoting a fit and muscular physique.

In January 2017, the government implemented a new system which enabled individuals to claim a tax deduction when they spent more than JPY12,000 annually on specified OTC drugs. If processed properly, individuals can receive a tax deduction of up to JPY88,000.

Although the new tax deduction system did not work as expected, OTC products in Japan still showed growth in 2018, mainly supported by the favourable performance of switched products. This was especially relevant to cough, cold and allergy (hay fever) remedies, in which switched products showed exceptional growth.

Drugstores/parapharmacies remained the leading distribution channel for consumer health products in Japan in 2018. Especially in OTC products, consumers opt to stop at the nearest drugstore to purchase immediate treatment rather than ordering online and waiting for the product to be delivered.

Consumer health in Japan is expected to continue to grow in the forecast period, despite increasing maturity and population decline. Growth will be supported by consumers’ growing desire to maintain their health.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Consumer Health in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Japan?
What are the major brands in Japan?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Japan

ANALYSIS

Executive Summary

The healthy living mindset spreads, leading to growth in sports nutrition
Disappointing impact of the new tax system on OTC products
Players offering switched OTC products enjoy growth
Internet retailing rises, whilst drugstores/parapharmacies continues to lead
Continued growth is expected, as consumers’ health concerns rise

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Japan

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Analgesics in Japan

ANALYSIS

Headlines

Prospects

Active promotion supports the growth of adult combination products
Adult aspirin declines, as consumers seek alternative treatments
Topical analgesics/anaesthetic expected to surge

Competitive Landscape

Hisamitsu Pharmaceutical leads analgesics
Sanofi’s presence rises after the acquisition of SSP
Awareness is set to be boosted by sponsorship

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Japan

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

ANALYSIS

Headlines

Prospects

Sales of antihistamines/allergy remedies surge due to the hay fever season
Switched OTC products are preferred due to their efficacy
The popularisation of sanitary masks and health-educated consumers

Competitive Landscape

Taisho Pharmaceutical maintains its lead
New product launches for Taisho Pharmaceutical’s 90th anniversary
Strong competition with prescription medicines

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Japan

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Dermatologicals in Japan

ANALYSIS

Headlines

Prospects

Dermatologicals continues to grow due to rising awareness of symptoms
New product launches
Internet retailing continues to rise

Competitive Landscape

The competition heats up in hair loss treatments
Self-medication is chosen over prescription medication

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Japan

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Dietary Supplements in Japan

ANALYSIS

Headlines

Prospects

Eye health supplements continues to grow
The ageing of the population is a key driver of growth
Functional claim approval critical for success

Competitive Landscape

Suntory Wellness continues to lead dietary supplements
Small players enter the market with new dosing formats
Products targeting the older population

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Japan

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Digestive Remedies in Japan

ANALYSIS

Headlines

Prospects

Continued decline due to changes in drinking and eating habits
Holistic and daily care chou-katsu is preferred, with a shift away from medication
Stress leads to the need for digestive remedies in convenient channels

Competitive Landscape

Herbal/traditional products are a threat to Taisho Pharmaceutical
Manufacturers of motion sickness remedies see mild growth

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Japan

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Eye Care in Japan

ANALYSIS

Headlines

Prospects

Robust growth for eye care
Increasing use of smartphones will create further demand for premium eye care
The retail landscape sees blending with eyewear and eye health supplements

Competitive Landscape

Rohto Pharmaceutical continues to lead
Innovation in packaging
The need for photogenic products

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand
Private Label in Eye Care

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Japan

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Herbal/Traditional Products in Japan

ANALYSIS

Headlines

Prospects

Herbal/traditional cough, cold and allergy (hay fever) remedies sees growth
Packaging changes for an updated image
Herbal/traditional dietary supplements dominates

Competitive Landscape

Miki Corp struggles with its limited product range and single sales channel
Yamamoto Kanpo Seiyaku sees significant growth
The popularity of Aojiru amongst tourists

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Japan

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

NRT Smoking Cessation Aids in Japan

ANALYSIS

Headlines

Prospects

Decline due to the rise of heated tobacco
Prescribed treatments and alternatives continue to threaten growth
The number of smokers continues to decline

Competitive Landscape

Nicorette continues to lead
“Smell harassment” could help to boost sales

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Japan

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Paediatric Consumer Health in Japan

ANALYSIS

Headlines

Prospects

The decrease in the child population leads to decline
Paediatric consumer health products are highly regarded amongst inbound tourists
Shift to include consumption by both children and adults

Competitive Landscape

Hisamitsu Pharmaceutical enters paediatric allergy remedies
Demand is strong for prescribed medicine, with support from municipalities

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Japan

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Sleep Aids in Japan

ANALYSIS

Headlines

Prospects

Sales continue to decline due to the rise of alternatives
Prescribed medicines are preferred for severe conditions
Inappropriate usage and side-effects lead to a negative image

Competitive Landscape

Sanofi leads in GBO terms after the acquisition of SSP
Kobayashi Pharmaceutical expands its signature brand to non-medicated products
Non-OTC manufacturers could threaten growth

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Japan

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Sports Nutrition in Japan

ANALYSIS

Headlines

Prospects

Significant growth continues due to the rise of the fitness culture
The healthy living trend spreads due to excitement about the 2020 Olympics
Sports protein powder continues to drive growth

Competitive Landscape

Meiji continues to lead
Players from vitamins and dietary supplements enter sports nutrition
Private label shows momentum

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand
Private Label in Sports Nutrition

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Japan

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Vitamins in Japan

ANALYSIS

Headlines

Prospects

Growth in multivitamins continues to outperform growth in single vitamins
Vitamins C and E fail to achieve growth
Spotlight on vitamins B and D due to the popularisation of fertility therapy

Competitive Landscape

Takeda Consumer Healthcare continues to lead
UHA Mikakuto extends its gummy confectionery into vitamins
The gummy format eases the intake of vitamins

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Japan

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Weight Management and Wellbeing in Japan

ANALYSIS

Headlines

Prospects

Slow growth expected, with barriers to functional claims
Social media changes consumers’ mindset
A shift of positioning is needed

Competitive Landscape

Fancl Corp continues to close the gap with DHC Corp
DHC Corp faces challenges
Asahi Group Foods enters supplement nutrition drinks

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Japan

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Wound Care in Japan

ANALYSIS

Headlines

Prospects

Premiumisation drives growth
The decreasing population is a threat to growth
Women could offer potential for growth

Competitive Landscape

Johnson & Johnson leads wound care
Charitable activities
Domestic players are strong due to product innovation

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Japan

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

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Megatrends

Country Report

Consumer Health in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Japan

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Japan

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Japan

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Japan

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Japan

ANALYSIS

Headlines