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Country Report

Consumer Health in

Consumer Health in Japan

91 pages, Oct 2017

US$2,650

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Executive Summary

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Consumer health benefits from new tax system designed to promote self-medication

Consumer health in Japan continued to develop positively in current value growth terms in 2017. One factor that helped to sustain growth in current value sales for the entire market was the government’s initiation of a new tax deduction system designed to promote self-medication.

New consumer health products target specific demographic groups

The launch of new products targeted at specific age groups also supported growth in consumer health current value sales in 2017. These included products targeted at people over 65 years of age, women in their 20s and 30s, and children under 15 years old.

Competitive environment in consumer health remains fragmented

The competitive environment in consumer health in Japan remained fragmented in 2017. No single manufacturer held a double-digit market value share, while “others” (mainly represented by smaller players) accounted for a large share of total current value sales.

Market value share of drugstores/parapharmacies channel increases

Drugstores/parapharmacies remained the single most important distribution channel for consumer health products in Japan in value terms in 2017. During the year, some drugstores/parapharmacies operators in urban areas sought to attract more consumers by teaming up with convenience stores players to launch new combination outlets.

Consumer health set to benefit from self-medication and diversification

Consumer health in Japan is expected to continue developing positively over the forecast period. Growth in total market value sales at constant 2017 prices is expected to surpass that recorded during the review period thanks to the increasing trend towards self-medication and the ageing of the Japanese population.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Consumer Health in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Japan?
What are the major brands in Japan?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Japan

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2015-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Japan

HEADLINES

PROSPECTS

Robust growth expected for analgesics

Domestic players establish specialised OTC companies

Loxoprofen sodium hydrate products approved for switching

COMPETITIVE LANDSCAPE

SSP the leading player in systemic analgesics

Hisamitsu the leading player in topical analgesics/anaesthetic

Daiichi Sankyo looking to double the sales of its Loxonin S brand

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

HEADLINES

PROSPECTS

Marginal growth expected

Convenience stores to sell cough, cold and allergy (hay fever) remedies?

New products target specific symptoms

COMPETITIVE LANDSCAPE

Claritin EX to boost Taisho’s lead

Cetirizine hydrochloride risk classification downgrade benefits Contac and Stonarhini Z

What does the future hold for SSP’s antihistamines/allergy remedies brand Alesion?

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Japan

HEADLINES

PROSPECTS

Self-medication push boosts growth in dermatologicals

Internet retailing’s share in dermatologicals will continue rising

Topical allergy remedies/antihistamines to continue developing positively

COMPETITIVE LANDSCAPE

Taisho, Rohto and Kobayashi launching new products

Domestic manufacturers lead the way in dermatologicals

Private label is strong in topical germicidals/antiseptics

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Japan

HEADLINES

PROSPECTS

FFC classification boosts dietary supplements

Eye health supplements up but tonics down in 2017

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Amino Collagen from Meiji remains the leading brand in collagen

Asahi’s Dear-Natura brand benefits from new FFC status

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Japan

HEADLINES

PROSPECTS

Digestive remedies sales continue to decline

Motion sickness remedies to see growth

More digestive remedies products to be sold via convenience stores?

COMPETITIVE LANDSCAPE

Domestic players the clear leaders in digestive remedies

New products and packaging

Products to target older consumers

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Japan

HEADLINES

PROSPECTS

Eye care to continue growing

Allergy eye care sees strong growth in 2017

Premium eye care products popular in Japan

COMPETITIVE LANDSCAPE

Leading player Rohto launches new Rohto Premium line

Santen Pharmaceutical launches Sante Medical

Cartoon characters often used in eye care promotions

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Japan

HEADLINES

PROSPECTS

FFC helps boost growth

Japanese government wants increased domestic cultivation of ingredients

Awareness of Kampo remedies growing in Japan

COMPETITIVE LANDSCAPE

Miki Corp continues to lead herbal/traditional products

Good performances by Asahi’s Dear-Natura and Kracie’s Kampo Therapy

Players announce plans to boost domestic cultivation of ingredients

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Japan

HEADLINES

PROSPECTS

NRT smoking cessation aids to continue growing

Potential competition from tobacco heating devices

Prescription medications and support programmes

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare leads NRT smoking cessation aids

New Nicorette gum flavours launched in 2016

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Japan

HEADLINES

PROSPECTS

Shrinking child population negatively affects paediatric consumer health

Paediatric allergy remedies sees fastest growth in 2017

Herbal/traditional dietary supplements and tonics seen as offering potential

COMPETITIVE LANDSCAPE

Sato Pharmaceutical launches Yunker Junior

Kakkon Tou benefiting from the self-medication and preventive healthcare trend

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Japan

HEADLINES

PROSPECTS

Sleep aids sales to continue declining

Growing competition for sleep aids from dietary supplements

Cough, cold and allergy remedies could also represent competition for sleep aids

COMPETITIVE LANDSCAPE

SSP continues to lead in sleep aids

Private label performing poorly

FFC dietary supplements now carry claims of assisting sleep

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2012-2017
Table 78 Sales of Sleep Aids: % Value Growth 2012-2017
Table 79 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 80 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 81 Forecast Sales of Sleep Aids: Value 2017-2022
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Japan

HEADLINES

PROSPECTS

Increasing sporting activity boosts sports nutrition

Powder to remain the dominant format in sports protein products

COMPETITIVE LANDSCAPE

Sports nutrition still highly concentrated

Meiji records strong growth

Internet increasingly used as an education tool for sports nutrition

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2012-2017
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Japan

HEADLINES

PROSPECTS

Continued positive growth expected

FFC benefits weight management and wellbeing

Supplement nutrition drinks up and meal replacement down in 2017

COMPETITIVE LANDSCAPE

Fancl Corp introduces FFC products

Healthier lifestyles trend boosts Kobayashi’s Nishitoll weight loss supplements brand

Meiji runs nursing home-targeted promotional activities in supplement nutrition drinks

CATEGORY DATA

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Japan

HEADLINES

PROSPECTS

Modest growth in 2017

Could an expected increase in outdoor activities boost sales?

Greater diversification in product positioning expected

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead in wound care

Nichiban and Barcelona in advertising tie-up

Private label has a strong presence in wound care

CATEGORY DATA

Table 95 Sales of Wound Care by Category: Value 2012-2017
Table 96 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Wound Care: % Value 2013-2017
Table 98 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 99 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 100 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Vitamins in Japan

HEADLINES

PROSPECTS

Multivitamins continue to drive growth

Vitamins still excluded from FFC

Players must take care when positioning products as being for older age groups

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead in vitamins

Private label grows in vitamins in 2017

New products from Asahi, new positioning for Eisai’s Chocola brand

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 101 Sales of Vitamins by Category: Value 2012-2017
Table 102 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 103 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 104 NBO Company Shares of Vitamins: % Value 2013-2017
Table 105 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 106 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 107 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Japan

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Japan

HEADLINES

PROSPECTS

Robust growth expected for analgesics

Domestic players establish specialised OTC companies

Loxoprofen sodium hydrate products approved for switching

COMPETITIVE LANDSCAPE

SSP the leading player in systemic analgesics

Hisamitsu the leading player in topical analgesics/anaesthetic

Daiichi Sankyo looking to double the sales of its Loxonin S brand

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

HEADLINES

PROSPECTS

Marginal growth expected

Convenience stores to sell cough, cold and allergy (hay fever) remedies?

New products target specific symptoms

COMPETITIVE LANDSCAPE

Claritin EX to boost Taisho’s lead

Cetirizine hydrochloride risk classification downgrade benefits Contac and Stonarhini Z

What does the future hold for SSP’s antihistamines/allergy remedies brand Alesion?

CATEGORY DATA

Dermatologicals in Japan

HEADLINES

PROSPECTS

Self-medication push boosts growth in dermatologicals

Internet retailing’s share in dermatologicals will continue rising

Topical allergy remedies/antihistamines to continue developing positively

COMPETITIVE LANDSCAPE

Taisho, Rohto and Kobayashi launching new products

Domestic manufacturers lead the way in dermatologicals

Private label is strong in topical germicidals/antiseptics

CATEGORY DATA

Dietary Supplements in Japan

HEADLINES

PROSPECTS

FFC classification boosts dietary supplements

Eye health supplements up but tonics down in 2017

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Amino Collagen from Meiji remains the leading brand in collagen

Asahi’s Dear-Natura brand benefits from new FFC status

CATEGORY DATA

Digestive Remedies in Japan

HEADLINES

PROSPECTS

Digestive remedies sales continue to decline