Consumer Health in Ukraine

Consumer Health in Ukraine

EXECUTIVE SUMMARY

Economic recovery plays a key role, with rising incomes boosting sales

Strong self-medication trend despite growing concerns

Consumer health is a battlefield for big players, both international and local

Chemists/pharmacies still dominates, but sees a constant share decline

Despite challenges, strong growth expected, boosted by preventative medication

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Ukraine

HEADLINES

PROSPECTS

Ageing population set to contribute strongly to forecast growth

Advertising ensures demand for brands, despite the lower prices of generics

Diversification of positioning to increase consumers’ interest

COMPETITIVE LANDSCAPE

Analgesics sees strong competition between brands and generics

New product development expected, hoping to boost slowing growth

Strong growth for Spasmalgon thanks to efficacy and advertising

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine

HEADLINES

PROSPECTS

Self-medication will continue, as visiting a doctor is considered a last resort

Growth not expected to be affected by government warnings

Unhealthy external factors contribute to growth

COMPETITIVE LANDSCAPE

Fragmentation continues, although leading brand Sinupret increases its share

Price wars will contribute less to success, due to increasing consideration of efficacy

New product developments expected to ensure growth in the forecast period

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles lead to skin problems and demand for dermatologicals

Some dermatologicals still suffer from stigma, despite wider advertising

Ageing population set to drive growth in specific categories

COMPETITIVE LANDSCAPE

Multinationals have established a strong foothold in dermatologicals in Ukraine

Branded dermatologicals prevail over generic products due to perceived efficacy

Wide product range and convenient formats appeal to consumers

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Ukraine

HEADLINES

PROSPECTS

Dietary supplements maintains growth through widening assortment

A gradual move to prevention rather than cure in the forecast period

As they are taken with antibiotics, probiotic supplements are most popular

COMPETITIVE LANDSCAPE

Dietary supplements remains fragmented, led by multinationals

Direct selling is a successful distribution channel in dietary supplements

Brand advertising important to raise consumer awareness

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Ukraine

HEADLINES

PROSPECTS

Poor diet and busy, stressful lives ensure growth in digestive remedies

Dietary supplements and Rx products exert pressure on OTC products

Digestive enzymes will remain most popular amongst Ukrainians

COMPETITIVE LANDSCAPE

International brands have a strong foothold but local brands offer lower prices

IBS treatments are also used as painkillers, especially leading brand No-spa

Lack of paediatric products offers growth opportunities

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Ukraine

HEADLINES

PROSPECTS

The rise in eye health problems drives growth

Ageing population set to ensure growth despite population decline

Ukrainians consider alternative means of eye care

COMPETITIVE LANDSCAPE

Farmak retakes the lead, due to growth for Vial Light and decline for Alcon-Couvreur

New products and advertising necessary to avoid consumer switches to Rx brands

Withdrawal of Visine brand by Johnson & Johnson, leaving only Visine Classic

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Ukraine

HEADLINES

PROSPECTS

Strong tradition of herbal medication in Ukraine

Herbal/traditional products popular for treating coughs, colds and sleep disorders

Natural alternatives and new launches will be increasingly appreciated

COMPETITIVE LANDSCAPE

Efficacy and strong brand image contribute to the appeal of multinational brands

Local companies attract with efficient generics at low prices

Chemists/pharmacies remains dominant, but direct selling sees strong growth

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Ukraine

HEADLINES

PROSPECTS

Rising cigarette prices will encourage more Ukrainians to stop smoking

Potential eroded by low purchasing power and limited choice

Consumers rely on alternative methods of stopping smoking

COMPETITIVE LANDSCAPE

Johnson & Johnson Ukraine remains the only player, but launches a new format

Lack of players means no price competition

Innovation and new players could stimulate growth in the forecast period

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Ukraine

HEADLINES

PROSPECTS

Potential for growth, as specific children’s versions not available in all categories

Demographic situation in Ukraine expected to hamper growth

Rising consumer incomes expected to prompt new launches

COMPETITIVE LANDSCAPE

International players lead due to early entry and strong brands

Local players also play a role, focusing on generics

Direct selling players popular for paediatric dietary supplements

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Ukraine

HEADLINES

PROSPECTS

High stress levels and unhealthy lives ensure growth

Tradition leads herbal products to be popular in Ukraine

Ageing population set to contribute to growth

COMPETITIVE LANDSCAPE

Local brands of sleep aids attract Ukrainians with herbal ingredients

Outcome of court case could affect the competitive landscape

Generic valerian is popular due to efficacy and low pricing

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Ukraine

HEADLINES

PROSPECTS

Rising interest in sports and healthy lives spurs growth in sports nutrition

Widening assortment and increasing legalisation contribute to growth

Continued growth due to better knowledge about sports nutrition and rising incomes

COMPETITIVE LANDSCAPE

Fragmentation due to uneven supplies, but brand awareness is rising

Innovations and new entrants due to growth opportunities in sports nutrition

Counterfeiting could negatively affect the image of sports nutrition

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Ukraine

HEADLINES

PROSPECTS

Prevention rather than cure hampered by economic factors, but change expected

Multivitamins most popular, but single vitamins used for specific purposes

Social media and segmentation expected to stimulate growth

COMPETITIVE LANDSCAPE

Advertising and good reputation contribute to lead of multinational players

Direct selling companies attract Ukrainians with “natural” vitamins

To stimulate higher sales, innovation expected in the forecast period

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles attract consumers to weight management and wellbeing

Convenience and ease of use attract consumers

Growing interest in sports and sports nutrition hampers growth potential

COMPETITIVE LANDSCAPE

Direct selling companies particularly active in weight management and wellbeing

Weight management and wellbeing does not attract local companies

New product developments need advertising support to fulfil their potential

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Ukraine

HEADLINES

PROSPECTS

Diminishing consumer base to hamper growth in wound care

Price remains an important factor, although quality is increasingly significant

Sticking plasters/adhesive bandages is the most popular wound care format

COMPETITIVE LANDSCAPE

Players in sticking plasters/adhesive bandages are particularly strong

Innovation and variety appeal to consumers

Focus on distribution due to a lack of advertising

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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