Consumer Health in Ukraine

Consumer Health in Ukraine

EXECUTIVE SUMMARY

Consumer health benefits from strong self-medication habits in Ukraine

Volumes recover, with value dynamics further boosted by rising prices

Consumer health is a battlefield of big players, including international and local ones

Chemists/pharmacies is the core consumer health distribution channel in Ukraine

Mixed but overall positive outlook for consumer health

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Consumer Health in Ukraine

EXECUTIVE SUMMARY

Consumer health benefits from strong self-medication habits in Ukraine

Volumes recover, with value dynamics further boosted by rising prices

Consumer health is a battlefield of big players, including international and local ones

Chemists/pharmacies is the core consumer health distribution channel in Ukraine

Mixed but overall positive outlook for consumer health

MARKET INDICATORS

Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 12 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 13 Sales of Consumer Health by Category: Value 2013-2018
Table 14 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 16 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 17 Distribution of Consumer Health by Format: % Value 2013-2018
Table 18 Distribution of Consumer Health by Format and Category: % Value 2018
Table 19 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 3 OTC: Switches

SOURCES

Summary 4 Research Sources

Analgesics in Ukraine

HEADLINES

PROSPECTS

Population ageing – an important contributor to sustaining demand for analgesics

Continuous advertising campaigns add to OTC analgesics competitiveness

COMPETITIVE LANDSCAPE

Analgesics – an area of strong competition between brands and generics

New product development expected to boost lagging interest in stale category

Paediatric analgesics is nearly monopolised by Nurofen

CATEGORY DATA

Table 21 Sales of Analgesics by Category: Value 2013-2018
Table 22 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 23 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 24 NBO Company Shares of Analgesics: % Value 2014-2018
Table 25 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 26 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 27 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine

HEADLINES

PROSPECTS

Ukrainians not likely to let go of their strong reliance on self-medication in the near future

Ministry of Health efforts to reduce level of self-medication not expected to have much short-term impact

Cough, cold and allergy (hay fever) remedies benefits from unhealthy external factors

COMPETITIVE LANDSCAPE

Cough, cold and allergy (hay fever) remedies remains fragmented

Price wars – an important constituent of success in the category

CATEGORY DATA

Table 28 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 29 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 30 Sales of Decongestants by Category: Value 2013-2018
Table 31 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 34 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles leading to skin problems and increased demand for dermatologicals in Ukraine

Ageing population set to drive dermatologicals sales ahead

Some dermatologicals still suffer from stigmas

COMPETITIVE LANDSCAPE

Multinationals have established a strong foothold in dermatologicals in Ukraine

Branded dermatologicals prevail over generic products

Wide assortments, convenient formats boost appeal of branded products

CATEGORY DATA

Table 36 Sales of Dermatologicals by Category: Value 2013-2018
Table 37 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 39 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 40 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 41 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 42 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Ukraine

HEADLINES

PROSPECTS

Dietary supplements maintain growth prospects through widening assortments

High-necessity dietary supplements are amongst the most favoured

COMPETITIVE LANDSCAPE

Dietary supplements remains fragmented in Ukraine

Direct selling – a successful distribution format in dietary supplements

CATEGORY DATA

Table 43 Sales of Dietary Supplements by Category: Value 2013-2018
Table 44 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 45 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 46 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 47 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 48 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 49 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Ukraine

HEADLINES

PROSPECTS

Limited interest in healthy lifestyles and economic stress drive demand for digestive remedies

Digestive enzymes will preserve the strongest appeal to Ukrainian consumers

Dietary supplements are expected to exert pressure on the category in future

COMPETITIVE LANDSCAPE

International brands have a strong foothold in digestive remedies in Ukraine

Local manufacturers compete with lower prices

Preference for generic domestic remedies to continue

CATEGORY DATA

Table 51 Sales of Digestive Remedies by Category: Value 2013-2018
Table 52 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 54 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 55 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 56 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Ukraine

HEADLINES

PROSPECTS

Ukrainian nation has a strong herbal medication tradition

Natural alternatives to OTC medication set to be increasingly appreciated

Herbal/traditional medicines are popular for treating coughs and sleep disorders

COMPETITIVE LANDSCAPE

Multinational brands appeal with efficacy and strong brand image

Local companies attract with generic assortments

CATEGORY DATA

Table 57 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 58 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 60 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 61 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 62 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Ukraine

HEADLINES

PROSPECTS

Rising cigarette prices will urge more Ukrainians to stop smoking

NRT smoking cessation aids potential eroded by low purchasing power

The category suffers from limited assortments of NRT smoking cessation aids formats

COMPETITIVE LANDSCAPE

Johnson & Johnson Ukraine – the only player in the category

New product development – a way to stimulate NRT smoking cessation aids in future

CATEGORY INDICATORS

Table 63 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 64 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 65 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 66 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 67 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 68 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 70 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Sleep Aids in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles of Ukrainians contribute to high levels of stress

Herbal-based sleep aids in strong demand in Ukraine

COMPETITIVE LANDSCAPE

Local sleep aids attract Ukrainian consumers

Generic medicines erode potential of brands in sleep aids

CATEGORY DATA

Table 71 Sales of Sleep Aids: Value 2013-2018
Table 72 Sales of Sleep Aids: % Value Growth 2013-2018
Table 73 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 74 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 75 Forecast Sales of Sleep Aids: Value 2018-2023
Table 76 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Vitamins in Ukraine

HEADLINES

PROSPECTS

Preventative medication trend expansion is hampered by economic factors

Personalisation of vitamins will assist in stirring consumer interest in such products

COMPETITIVE LANDSCAPE

Multinational players fare well in vitamins in Ukraine

Local player ranks third with good quality and better prices

Direct selling companies attract Ukrainians with “natural” vitamins

CATEGORY DATA

Table 77 Sales of Vitamins by Category: Value 2013-2018
Table 78 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 79 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 80 NBO Company Shares of Vitamins: % Value 2014-2018
Table 81 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 82 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 83 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles force consumers into weight management and wellbeing

Quickness and convenience of use attract consumers to meal replacement

Growing interest in sports hampers the category’s potential

COMPETITIVE LANDSCAPE

Direct selling companies are particularly active in weight management and wellbeing

Weight management and wellbeing does not attract local companies

CATEGORY DATA

Table 84 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 85 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 87 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 88 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 89 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Eye Care in Ukraine

HEADLINES

PROSPECTS

Growing incidences of eye health problems drive eye care sales

Unfavourable economic conditions erode the potential of eye care

Ukrainians consider alternative means of eye care

COMPETITIVE LANDSCAPE

Local Farmak no longer heads eye care in Ukraine

CATEGORY DATA

Table 90 Sales of Eye Care by Category: Value 2013-2018
Table 91 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 92 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 93 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 94 NBO Company Shares of Eye Care: % Value 2014-2018
Table 95 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 96 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 97 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Ukraine

HEADLINES

PROSPECTS

Demographic situation in Ukraine does not assist paediatric consumer health

Splitting medicines into separate versions for children and adults to drive sales

Self-medication of children might be threatened in Ukraine

COMPETITIVE LANDSCAPE

International brands are popular in Ukraine

Vitamins and dietary supplements for children – a popular niche

CATEGORY DATA

Table 98 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 99 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 100 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 101 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 102 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 103 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 104 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Ukraine

HEADLINES

PROSPECTS

Sports nutrition benefits from widening assortments and market deshadowing

Rise of Ukrainians’ interest in sports spurs sports nutrition in Ukraine

Economic factors remain decisive for shaping consumer interest in sports nutrition

COMPETITIVE LANDSCAPE

Sports nutrition suffers from fragmentation due to uneven supplies, but brand awareness is rising

New players shaking up the landscape

Sports nutrition set to fare better with more investments in brand image

CATEGORY DATA

Table 105 Sales of Sports Nutrition by Category: Value 2013-2018
Table 106 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 108 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 109 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 110 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Wound Care in Ukraine

HEADLINES

PROSPECTS

Diminishing consumer base to hamper wound care

Price – an important factor in wound care choice in Ukraine

Sticking plasters/adhesive bandages is the most appealing wound care format

COMPETITIVE LANDSCAPE

Sticking plasters/adhesive bandages players are particularly strong in wound care

Innovation and variety appeal to consumers of wound care

CATEGORY DATA

Table 111 Sales of Wound Care by Category: Value 2013-2018
Table 112 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Wound Care: % Value 2014-2018
Table 114 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 115 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 116 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

---