Consumer Health in Ukraine

Consumer Health in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Growth spike in analgesics as consumers panic buy

Advertising ensures demands for brands, chemists/pharmacies allow pre-orders via e-commerce channels

Leading players benefit from well-known brand names and strong advertisements

RECOVERY AND OPPORTUNITIES

Ageing population set to contribute strongly to forecast growth

Combination analgesics set to witness above-average growth due to increasing consumer interest

New product development expected, hoping to boost slowing growth

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Panic-buying increases sales of cough, cold and allergy (hay fever) remedies despite competition from natural treatment initiative

Self-medication will continue, as visiting a doctor is considered a last resort

Fragmentation continues with local companies leading through lower prices

RECOVERY AND OPPORTUNITIES

Self-medication set to continue

Unhealthy external factors expected to continue contributing to growth

New product developments and advertising expected to increase international share

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Growth remains small due to economising consumers and limited channels

Digestive enzymes will remain most popular amongst Ukrainians

Multinationals lead digestive remedies with branded medicines, locals focus on generics

RECOVERY AND OPPORTUNITIES

Health trend unlikely to grow quickly, uncertainty over the future of e-commerce OTC sales

Local products expected to maintain appeal, on-the-go formats expected to rise

Lack of paediatric products offers growth opportunities

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals current value sales increasing as consumers prioritise efficacy over price

Stigma of certain dermatologicals reduced through wider advertising of products

Multinationals have established a strong foothold in dermatologicals in Ukraine

RECOVERY AND OPPORTUNITIES

Sales of dermatologicals expected to increase as consumers increasingly choose OTCs over traditional methods

Branded dermatologicals set to prevail over generics due to perceived efficacy and format innovations

Ageing population set to drive growth in specific categories

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Growth hampered by quitting smokers opting for cheaper alternative methods

Limited product varieties despite growing number of people quitting smoking

Johnson & Johnson Ukraine remains the only player

RECOVERY AND OPPORTUNITIES

Health trend and rising cigarette prices and will encourage more Ukrainians to stop smoking

Potential eroded by low purchasing power and limited choice

Innovation and new players could stimulate growth in the forecast period

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Sales of sleep aids increase under lockdown stress

Tradition leads herbal products to be popular in Ukraine

Local brands of sleep aids attract Ukrainians with herbal ingredients

RECOVERY AND OPPORTUNITIES

High stress levels and unhealthy lives expected to increase sleep aids sales

Efficacy set to be more important than price for consumers with rising incomes

Ageing population set to contribute to growth

CATEGORY DATA

Table 42 Sales of Sleep Aids: Value 2015-2020
Table 43 Sales of Sleep Aids: % Value Growth 2015-2020
Table 44 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 45 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 46 Forecast Sales of Sleep Aids: Value 2020-2025
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Standard eye care sees reduced interest in lockdown as consumers prefer to spend their income on essential products

Ukrainians consider alternative means of eye care

Farmak retains lead, no new product innovations in 2020

RECOVERY AND OPPORTUNITIES

Rise in eye health problems expected to drive growth

New products and advertising necessary to avoid consumer switches to Rx brands

Ageing population set to ensure growth despite population decline

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2015-2020
Table 49 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Eye Care: % Value 2016-2020
Table 51 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 52 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Little demand for wound care due to decreased number of injuries in lockdown

Sticking plasters/adhesive bandages is the most popular wound care format

Laboratoires URGO replaces Veropharm as top player with cheaper products

RECOVERY AND OPPORTUNITIES

Diminishing consumer base to hamper growth in wound care

Price remains an important factor, although quality is increasingly significant

Shares expected to remain stable as consumer purchasing habits unlikely to change

CATEGORY DATA

Table 54 Sales of Wound Care by Category: Value 2015-2020
Table 55 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Wound Care: % Value 2016-2020
Table 57 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 58 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Prevention rather than cure hampered by economic factors

Multivitamins most popular, but single vitamins used for specific purposes

Advertising and good reputation contribute to lead of multinational players

RECOVERY AND OPPORTUNITIES

Increased sales of vitamins likely as health trend expected grow

Social media and segmentation expected to stimulate growth

To stimulate higher sales, innovation expected in the forecast period

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2015-2020
Table 61 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 62 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 63 NBO Company Shares of Vitamins: % Value 2016-2020
Table 64 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 65 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements experience mixed appeal with consumers torn between spending and boosting immunity

Dietary supplements maintains growth through widening assortment and rising unit prices

Dietary supplements remains fragmented, led by multinationals

RECOVERY AND OPPORTUNITIES

OTC products for prevention trend expected to grow as more consumers realise the importance of health

Split expected to remain stable as consumers stick to necessary products

Specific nutritional elements expected to attract consumers as incomes rise

CATEGORY DATA

Table 67 Sales of Dietary Supplements by Category: Value 2015-2020
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 69 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 70 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Weight management and wellbeing suffered under COVID-19 due to relative expense of products

Meal replacement and supplement nutrition drinks experience big decreases in sales, slimming teas loses the least

Herbalife Ukraine maintains strong lead, other shares highly fragmented

RECOVERY AND OPPORTUNITIES

Unhealthy lifestyles set to attract consumers to weight management and wellbeing

Convenience expected to drive sales of meal replacement and supplement nutrition drinks

New product developments need advertising support to fulfil their potential

CATEGORY DATA

Table 74 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition suffers as economising consumers go without, despite increased interest in sports and healthy lives

Sports protein powder the main category due to budget-friendly pricing

Fragmentation due to uneven supplies, but brand awareness is rising

RECOVERY AND OPPORTUNITIES

New entrants set to create growth opportunities in sports nutrition

Continued growth expected due to better knowledge about sports nutrition

Counterfeiting could negatively affect the image of sports nutrition

CATEGORY DATA

Table 80 Sales of Sports Nutrition by Category: Value 2015-2020
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Growth of herbal/traditional products slows as consumers economise

Herbal/traditional products popular for treating coughs, colds and sleep disorders

Efficacy and strong brand image contribute to the appeal of multinational brands

RECOVERY AND OPPORTUNITIES

Strong tradition of herbal medication in Ukraine expected to continue

Dietary supplements expected to gain significant shares through innovations

Natural alternatives will be increasingly appreciated

CATEGORY DATA

Table 86 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Rising prices and focus on efficacy support continued growth of paediatric consumer health

Paediatric products favoured for mild illnesses, with efficacy more important than price

International players lead due to early entry and strong brands

RECOVERY AND OPPORTUNITIES

Potential for growth, as specific children’s versions not available in all categories

Demographic situation in Ukraine expected to hamper growth

New product development expected to focus on child-specific treatments

CATEGORY DATA

Table 92 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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