Consumer Health in Ukraine

Consumer Health in Ukraine

EXECUTIVE SUMMARY

Consumer health benefits from the improving economic situation in Ukraine

Self-medication is much relied on in Ukraine in 2017

Foreign manufacturers lead

Consumer health distribution regulations make chemists/pharmacies the core channel

Consumer health offers good growth prospects in Ukraine

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

Eye Care in Ukraine

HEADLINES

PROSPECTS

Social factors assist in maintaining demand in eye care

Eye care’s potential is eroded by low disposable income levels among Ukrainians

Dietary supplements manufacturers to take potential eye care consumers

COMPETITIVE LANDSCAPE

Farmak PAT contributes more than half of eye care value sales in 2017

Changes in Visine’s assortments lead to fluctuations in eye care by segment

Advertising – an important investment in boosting consumer demand for eye care

CATEGORY DATA

Table 11 Sales of Eye Care by Category: Value 2012-2017
Table 12 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 13 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 14 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 15 NBO Company Shares of Eye Care: % Value 2013-2017
Table 16 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 17 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 18 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Eye Care in Ukraine

HEADLINES

PROSPECTS

Social factors assist in maintaining demand in eye care

Eye care’s potential is eroded by low disposable income levels among Ukrainians

Dietary supplements manufacturers to take potential eye care consumers

COMPETITIVE LANDSCAPE

Farmak PAT contributes more than half of eye care value sales in 2017

Changes in Visine’s assortments lead to fluctuations in eye care by segment

Advertising – an important investment in boosting consumer demand for eye care

CATEGORY DATA

Table 19 Sales of Eye Care by Category: Value 2012-2017
Table 20 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 21 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 22 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 23 NBO Company Shares of Eye Care: % Value 2013-2017
Table 24 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 25 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 26 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Dietary Supplements in Ukraine

HEADLINES

PROSPECTS

Dietary supplements to benefit from OTC medicines migrating into the category with registration status changed

Preventative medication trends are expected to evolve with time

Non-herbal/traditional dietary supplements forecast to be among the most popular products

COMPETITIVE LANDSCAPE

Dietary supplements remains fragmented

Direct selling companies lag behind dietary supplements’ dynamics

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 27 Sales of Dietary Supplements by Category: Value 2012-2017
Table 28 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 29 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 30 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 31 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 32 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 33 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 34 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Ukraine

HEADLINES

PROSPECTS

Unhealthy diets and sedentary lifestyles will create additional demand for weight management and wellbeing products

Prevention is forecast to attract many people over time

Products serving as substitutes for traditional meals maintain growth prospects

COMPETITIVE LANDSCAPE

Weight management and wellbeing remains fragmented with assortments still having space for growth

Promotional campaigns to assist in popularising weight management and wellbeing products

CATEGORY DATA

Table 35 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 36 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 38 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 39 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 40 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Analgesics in Ukraine

HEADLINES

PROSPECTS

Ukrainians’ reliance on analgesics as fast and convenient painkillers will continue

Ukrainians feel confident and educated about analgesics through active advertisements for such medicines

Innovations to boost demand for mature analgesics

COMPETITIVE LANDSCAPE

Local companies fare well, appealing with traditionally well-known generics and low prices

International brands tempt with promises of high efficacy

CATEGORY DATA

Table 41 Sales of Analgesics by Category: Value 2012-2017
Table 42 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 43 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 44 NBO Company Shares of Analgesics: % Value 2013-2017
Table 45 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 46 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 47 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine

HEADLINES

PROSPECTS

Unhealthy lifestyles help sustain demand for cough, cold and allergy (hay fever) remedies

Medicines allowing for fast and convenient alleviation of the symptoms are among the favourites

Seasonality in sales will diffuse with time

COMPETITIVE LANDSCAPE

GlaxoSmithKline Pharmaceuticals (Ukraine) – the biggest contributor to sales

Unknown products enjoy success because of competitive prices

CATEGORY DATA

Table 48 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 49 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 50 Sales of Decongestants by Category: Value 2012-2017
Table 51 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 53 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 54 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 55 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Ukraine

HEADLINES

PROSPECTS

Widespread chemical and antibiotic abuse boost sales of dermatologicals in Ukraine

Demographic factors offer potential for growth

Experiments with dermatologicals delivery formats are expected to be appreciated by consumers

COMPETITIVE LANDSCAPE

International players are major contributors to dermatologicals sales in Ukraine

Dermatologicals of Darnitsa FF PAT attract numerous Ukrainian consumers

CATEGORY DATA

Table 56 Sales of Dermatologicals by Category: Value 2012-2017
Table 57 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 59 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 60 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 61 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Ukraine

HEADLINES

PROSPECTS

Dietary supplements to benefit from OTC medicines migrating into the category with registration status changed

Preventative medication trends are expected to evolve with time

Non-herbal/traditional dietary supplements forecast to be among the most popular products

COMPETITIVE LANDSCAPE

Dietary supplements remains fragmented

Direct selling companies lag behind dietary supplements’ dynamics

CATEGORY DATA

Summary 4 Dietary Supplements: Brand Ranking by Positioning 2017
Table 62 Sales of Dietary Supplements by Category: Value 2012-2017
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 64 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 65 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 66 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Ukraine

HEADLINES

PROSPECTS

Increasing digestive problems drive demand for digestive remedies

Reclassification as dietary supplements could undermine the potential of digestive remedies

Switches are expected to happen more often in digestive remedies

COMPETITIVE LANDSCAPE

Berlin-Chemie AG leads digestive remedies with its much-advertised brands

Local companies benefit from consumer downtrading in digestive remedies

Digestive remedies’ positioning is likely to diversify

CATEGORY DATA

Table 70 Sales of Digestive Remedies by Category: Value 2012-2017
Table 71 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 73 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 74 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 75 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Ukraine

HEADLINES

PROSPECTS

Social factors assist in maintaining demand in eye care

Eye care’s potential is eroded by low disposable income levels among Ukrainians

Dietary supplements manufacturers to take potential eye care consumers

COMPETITIVE LANDSCAPE

Farmak PAT contributes more than half of eye care value sales in 2017

Changes in Visine’s assortments lead to fluctuations in eye care by segment

Advertising – an important investment in boosting consumer demand for eye care

CATEGORY DATA

Table 76 Sales of Eye Care by Category: Value 2012-2017
Table 77 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 78 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 79 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 80 NBO Company Shares of Eye Care: % Value 2013-2017
Table 81 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 82 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 83 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Ukraine

HEADLINES

PROSPECTS

Local historic traditions of herbal medication contribute to healthy demand for herbal/traditional products

Lack of side effects combined with efficacy – tempting features of herbal/traditional products

Both OTC medicines and vitamins and dietary supplements will attract consumers with herbal ingredients

COMPETITIVE LANDSCAPE

Bionorica TOV – the number one player in herbal/traditional products in Ukraine

Other players grow in share at the expense of growing assortments of herbal/traditional products

CATEGORY DATA

Table 84 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 85 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 86 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 87 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 88 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Ukraine

HEADLINES

PROSPECTS

Rising prices of cigarettes force Ukrainians to consider quitting smoking more actively

Smoking-associated illnesses, increasingly costly to cure, will lead to more concerns about smoking

Gum will remain the core format in NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Assortment in NRT smoking cessation aids remains poor in Ukraine

New products would boost consumer interest in smoking cessation aids

NRT smoking cessation aids face competition from other means of quitting smoking

CATEGORY INDICATORS

Table 90 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 91 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 92 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 93 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 94 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 95 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 96 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 97 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Ukraine

HEADLINES

PROSPECTS

The population of Ukraine is forecast to see a rise in the share of children

Ukrainians expected to favour the possibility of treating children with medicines positioned as paediatric

Paediatric consumer health will continue experiencing pressure from Rx medicines

COMPETITIVE LANDSCAPE

Multinationals generate the bulk of paediatric consumer health sales

Innovations in paediatric consumer health will be appreciated by Ukrainian parents

CATEGORY DATA

Table 98 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 99 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 100 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 101 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 102 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 103 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 104 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Ukraine

HEADLINES

PROSPECTS

High stress levels – an accompaniment of many Ukrainians’ lives

Consumers of different age groups will be subject to sleeping disorders

Low consumer income levels will deter sleep aids’ potential

COMPETITIVE LANDSCAPE

Locally-produced medicines satisfy many consumers with quality and effects

Generics fare well in sleep aids

Herbal-based sleep aids attract with the necessary efficacy but lack of side effects

CATEGORY DATA

Table 105 Sales of Sleep Aids: Value 2012-2017
Table 106 Sales of Sleep Aids: % Value Growth 2012-2017
Table 107 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 108 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 109 Forecast Sales of Sleep Aids: Value 2017-2022
Table 110 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Ukraine

HEADLINES

PROSPECTS

Growing fitness popularity to enhance consumer demand for sports nutrition

Long-term prevention and wellness – forecast lifestyles of a number of Ukrainians

Penetration of sports nutrition into grocery retailers beneficial for rising demand for such products

COMPETITIVE LANDSCAPE

Sports nutrition maintains its fragmented nature in Ukraine

Companies with reasonable pricing policies attract most Ukrainian consumers

CATEGORY DATA

Table 111 Sales of Sports Nutrition by Category: Value 2012-2017
Table 112 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 113 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 114 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 115 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 116 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Ukraine

HEADLINES

PROSPECTS

Preventative medication trends mean good growth prospects for vitamins

Vitamins with task-specific positioning will increasingly attract consumers

Good reach to consumers – the key to success

COMPETITIVE LANDSCAPE

Unipharm Inc tempts Ukrainian consumers with diversified Vitrum ranges

Multinational companies shape vitamins’ performance in Ukraine

CATEGORY DATA

Summary 5 Multivitamins: Brand Ranking by Positioning 2017
Table 117 Sales of Vitamins by Category: Value 2012-2017
Table 118 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 119 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 120 NBO Company Shares of Vitamins: % Value 2013-2017
Table 121 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 122 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 123 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Vitamins in Ukraine

HEADLINES

PROSPECTS

Preventative medication trends mean good growth prospects for vitamins

Vitamins with task-specific positioning will increasingly attract consumers

Good reach to consumers – the key to success

COMPETITIVE LANDSCAPE

Unipharm Inc tempts Ukrainian consumers with diversified Vitrum ranges

Multinational companies shape vitamins’ performance in Ukraine

CATEGORY DATA

Summary 6 Multivitamins: Brand Ranking by Positioning 2017
Table 124 Sales of Vitamins by Category: Value 2012-2017
Table 125 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 126 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 127 NBO Company Shares of Vitamins: % Value 2013-2017
Table 128 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 129 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 130 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Wound Care in Ukraine

HEADLINES

PROSPECTS

No real dynamism in wound care due to maturity

Consumer choice in wound care will be determined by consumer spending power in Ukraine

Added-value wound care products will have the best growth prospects in the longer term

COMPETITIVE LANDSCAPE

No major changes in the competitive situation in Ukraine

Local companies focus on less dynamic types of wound care

Laboratoires URGO SAS – the most successful multinational player in wound care

CATEGORY DATA

Table 131 Sales of Wound Care by Category: Value 2012-2017
Table 132 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 133 NBO Company Shares of Wound Care: % Value 2013-2017
Table 134 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 135 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 136 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Ukraine

HEADLINES

PROSPECTS

Unhealthy diets and sedentary lifestyles will create additional demand for weight management and wellbeing products

Prevention is forecast to attract many people over time

Products serving as substitutes for traditional meals maintain growth prospects

COMPETITIVE LANDSCAPE

Weight management and wellbeing remains fragmented with assortments still having space for growth

Promotional campaigns to assist in popularising weight management and wellbeing products

CATEGORY DATA

Table 137 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 138 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 139 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 140 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 141 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 142 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Vitamins in Ukraine

HEADLINES

PROSPECTS

Preventative medication trends mean good growth prospects for vitamins

Vitamins with task-specific positioning will increasingly attract consumers

Good reach to consumers – the key to success

COMPETITIVE LANDSCAPE

Unipharm Inc tempts Ukrainian consumers with diversified Vitrum ranges

Multinational companies shape vitamins’ performance in Ukraine

CATEGORY DATA

Summary 7 Multivitamins: Brand Ranking by Positioning 2017
Table 143 Sales of Vitamins by Category: Value 2012-2017
Table 144 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 145 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 146 NBO Company Shares of Vitamins: % Value 2013-2017
Table 147 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 148 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 149 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

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