The population stood at 71.6 million in 2025, having been in decline since 2022, and is predicted to fall to 69.5 million by 2040 – a 2.9% decline. The defining forces in the market are rapid ageing, one of the region’s lowest fertility rates and high household debt, set against rising incomes, low inequality and a booming digital economy.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Thailand report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Thailand report answers:
- How consumers in Thailand are changing
- What are key changes in Thailand population, society and generational structure and how it is affecting businesses?
- What is the household structure in Thailand and how it is changing consumer landscape?
- What are key income groups in Thailand? What is the outlook for the future?
- Where consumers are spending the money in Thailand?
- How is the consumer mindset in Thailand changing?
- In Thailand, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Thailand?
Scope
Key findings
Key drivers affecting consumers in Thailand in 2025
How developments today shape consumer of tomorrow
Today 2025: Ageing population in sustained decline, driven by very low fertility
An ageing population of 71.6 million has started to shrink
Very high cholesterol tops the health risks
Tomorrow 2040: 65+ year-olds the only age-group expected to grow
Population falls to 69.5 million as it ages rapidly
Urbanisation rises sharply, led by Bangkok
Opportunities for growth
Case study: CP Axtra addresses Thailand’s ageing population
Today 2025: Single-person households lead as household sizes continue to shrink
Single-person households are the largest type
Most own houses as female-headed homes rise
Tomorrow 2040: Single households grow rapidly to account for almost one third of total
Households keep growing even as population falls
Connectivity and digital banking are widespread
Opportunities for growth
Case study: Minor International seeks to meet the needs of single-person households
Today 2025: Equality is relatively high and improving, but debt is an issue
Prices fall, but consumers are still concerned about the cost of living
Rising incomes offset by heavy household debt and persistent cost pressures
Tomorrow 2040: Smaller share of Social Class E than the regional and global averages
Low inequality but modest wealth creation
Consumer spending grows to USD546 billion by 2040
Opportunities for growth
Case study: Krungsri aims to tackle high household debt
Key findings of the consumer survey
Millennials and Generation X seek out high-quality household essentials
Bargain-hunting meets a quality bias
Sustainability and health shape values
Strong savings habits and financial optimism support future consumer confidence
Generation X and Millennials highly focused on job security
Opportunities for growth
Case study: TikTok Shop drives growth in retail e-commerce
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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