Thailand: Consumer Profile

October 2023

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household decision-making. Economic instability prompts cautious spending. Quality over quantity prevails, with a focus on sustainability. Supporting local communities and reducing carbon footprint are priorities.

USD 1,325
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

 

This report comes in PPT.

Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.


The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in Thailand report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in Thailand report answers:

  • How consumers in  Thailand are changing
  • What are key changes in Thailand population, society and generational structure and how it is affecting businesses?
  • What is the household structure in Thailand and how it is changing consumer landscape?
  • What are key income groups in Thailand? What is the outlook for the future?
  • Where consumers are  spending the money in Thailand? 
  • How is the consumer mindset in Thailand changing?
  •  In Thailand, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in Thailand?
Download Table of Contents
Scope
Key drivers affecting consumers in Thailand in 2022
How developments today shape the consumers of tomorrow
Key findings
Today 2022: Youngsters dominate Thailand’s consumer market
Today: While the share of young people in the country is high, the population is ageing
Baby Boomers like trying new things, but are not interested in online brand engagement
Tomorrow 2040: Longer life expectancy and declining birth rate boost older cohort
Tomorrow : Millennials the largest cohort in 2040, Gen Zs will be 30-45
Tomorrow : Largest Thai cities will see rapidly ageing populations
Areas of opportunity
Amazon Prime Video unveils localised experience in Thailand
Today 2022: Childless households and single living are increasing in Thailand
While household size is decreasing, Thais seek to live in larger more spacious homes
Property location plays an increasing role in homebuyers’ decision-making process
Tomorrow 2040: Thais are having fewer children, while older population keeps on growing
Older men will remain the key household decision makers
Thai consumers are rapidly adopting online tools
Areas of opportunity
Central Retail teams with Zipmex to enter the metaverse
Today 2022: Middle class is developing, but social classes D and E remain predominant
Most vulnerable groups hit hard by the cost of living pressure in Thailand
Baby Boomers demonstrate the highest intention to spend more in the near future
Tomorrow 2040: Middle class expands, but social classes D and E will remain predominant
Tomorrow 2040: Thais aged 30-40 will shape consumer market trends in the country
Tomorrow 2040: Bangkok is the key consumer market, while tourist areas will see expansion
Areas of opportunity
Salary Hero works with companies to provide lower income workers with financial flexibility
Key findings of the consumer survey
Baby Boomers have a more positive outlook on their future
Thai consumers are somewhat concerned about their finances, relying on support and credit
Almost two thirds of Thais are concerned about the climate change
Despite declining popularity over time, having job security remains the top priority for Thais
Thais value quality over quantity and are trying to lead minimalistic lifestyle
Areas of opportunity
Dole aims to resolve problem of food waste by repurposing discarded fruit and vegetables
Key findings
Share:

Buy Consumer Profiles  reports to:

Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;