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Euromonitor’s Monthly Roundup: August 2026

8/10/2026
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Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with these free resources—sourced from our experts and market research platform, Passport.  

Here are your must-read insights for August 2026.  

Top insights 

1. Ingredient spotlight: Bakuchiol's evolution and expansion 

Bakuchiol is moving beyond niche status, with global beauty and personal care SKUs containing this ingredient up 301% since 2021.  

Use of this plant-derived active continues to expand across geographies and categories. And recent data suggests bakuchiol adoption is driven by inclusion in existing product portfolios rather than rapid uptake. 

2. Proteinmaxxing and the future of protein demand 

Has proteinmaxxing reached its peak?  

Strong consumer interest in high-protein products helped fuel years of food and drink innovation. The next wave of growth is expected to come from ageing populations, GLP-1 users and emerging markets, where demand is rooted in sustained nutritional needs. 

3. What Trump's latest tariffs mean for businesses 

The latest US tariffs are set to ripple beyond factory floors and trade routes. Electronics, apparel and footwear are among the categories most exposed, raising the prospect of higher prices on everyday purchases as import costs work their way through supply chains.

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4. Who's filling digital carts? A closer look at US online grocery shoppers 

Online grocery sales in the US are expected to grow more than 100% by 2030. But what’s behind that acceleration?  

Watch this webinar to see how growth is shifting beyond major cities, who the typical shopper is in this market and which retailers are winning share. 

5. Identifying resilient export markets in a fragmented world 

Half of global imports sit in just 10 economies. That concentration leaves businesses more exposed to geopolitical shocks and trade disruption. 

Download this report to see why emerging markets, production-led economies and import-dependent countries are important destinations for exporters. 

6. Retail’s reset: Why 2026 isn’t about growth but control 

In 2025, global retail sales grew just 2%, and e-commerce accounted for 80% of that increase. 

As trade volatility, cost pressures and AI-driven product discovery reshape the landscape, the challenge is how to remain visible, competitive and profitable. 

7. Five trends shaping the home and garden industry 

The global home and garden industry reached around USD1.3 trillion last year, recording a slight year-on-year decline in sales.  

Despite this stagnation, growth is emerging in smaller, more affordable home upgrades, multifunctional solutions, secondhand channels, AI-supported shopping and diversified business models. 

Chart of the month

Top 15 e-commerce FMCG brands in Europea

See us on stage 

MakeUp in NewYork • 16 September • US  

MakeUp in NewYork brings together the international cosmetics industry for two days of innovation, networking and discovery. With more than 160 exhibitors, attendees can connect with formulators, ingredient suppliers, packaging experts, contract manufacturers and accessory specialists from across the beauty value chain.  

[Session] Beyond K-beauty: Understanding the rise of C-beauty 

[Speaker] Olivia Stelmaszczyk, Consultant 


Groceryshop • 22 September • US  

Groceryshop is a leading global event for grocery, CPG and everyday retail professionals, bringing together 4,000+ senior executives, brands, retailers and technology providers to discuss AI, retail media, e-commerce, consumer trends and omnichannel innovation.  

Save 10% on tickets with code MPEUROMONITOR. 

[Session] AI-powered shopping: New insights on what's truly driving adoption 

[Speaker] Michelle Evans, Global Lead – Retail & Digital Shopper  


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