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Homewares continued to perform well in 2019, with current value growth in line with 2018 and a faster increase compared with the review period CAGR. This relatively fast-moving category attracts consumers on a regular basis, which augurs well for further healthy current value growth over the forecast period.
Sustainability, healthy cooking, convenience and energy-savings are at the root of innovation in homewares, especially cookware and kitchenware. New materials, new formats and ecological solutions in terms of food storage and its portability boost sales.
Homewares and home furnishing stores continued to lead distribution in value share terms in 2019, although e-commerce is the fastest-growing channel. While still lagging well behind the main channel, e-commerce is gaining traction among an increasingly tech-savvy consumer base.
Ikea Ibérica, the leading player in value share terms in homewares, is present across categories. The company benefits from the constant renewal of its offer, innovation, an omnichannel strategy and diversified price points.
Groupe SEB Ibérica continued to increase its value share gradually in homewares to consolidate third place in 2019. The company’s strength lies in kitchen, especially cookware.
Spanish consumers are increasingly focused on designs, shapes and colours when buying homewares. Private label or unlabelled products are particularly visible in high rotation dining categories like beverageware and cutlery, while accounting for healthy value shares in various kitchen categories.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Spain market research report includes:
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This industry report originates from Passport, our market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.