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Country Report
Homewares in Spain
15 pages, May 2018
US$990Added to Cart
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Executive Summary
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PROSPECTS
Homewares sales are on the rise
In 2017, homewares continued to grow, posting a similar rate to the one registered in 2016. Consumers’ rising purchasing power and the subsequent reactivation of the home property market were the main factors in the performance.
Cooking is trendy
Cooking is becoming increasingly popular among Spaniards, in particular among millennials. Spanish consumers are rediscovering the joy of baking at home, alone as well as with friends.
Millennials drive online sales growth
The increasing participation of young people in cooking and baking is reflected in retailing channel performances. Internet retailing registered 2-digit value growth in 2017, one of the fastest rates within the home and garden industry.
COMPETITIVE LANDSCAPE
Ikea Ibérica SA maintains its category leadership
In a competitive landscape characterised by a high level of fragmentation, Ikea Ibérica continued to be the leading player in 2017. IKEA’s large homewares product portfolio and the extension of its retailing network ensured its first position.
Groupe SEB Ibérica SA renews its brands
In 2017, Groupe SEB Ibérica SA gained second position in homewares, overtaking Zara Home España SA. Groupe SEB is present in Spain with the brands Tefal and Lagostina and during 2016 and 2017 made investments in order to renew its brands.
Healthy eating and DIY trends are influencing homewares
In 2017, different manufacturers introduced cookware made from natural products and without toxic substances, for instance pots and pans covered with an olive-oil-based coating, such as Olivilla and Vegetalia by Giannini. Over the forecast period, the healthy eating trend is expected to be influenced by DIY homewares.
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Overview
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Spain market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our market research database.
Want to find out more about this report?
Request more informationTable of Contents
Homewares in Spain - Category analysis
HEADLINES
PROSPECTS
Homewares sales are on the rise
Cooking is trendy
Millennials drive online sales growth
COMPETITIVE LANDSCAPE
Ikea Ibérica SA maintains its category leadership
Groupe SEB Ibérica SA renews its brands
Healthy eating and DIY trends are influencing homewares
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2012-2017Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Home and Garden in Spain - Industry Overview
EXECUTIVE SUMMARY
The dynamism of the housing market fosters home and garden sales
Millennials drive demand upwards
Chain stores gain in presence
The online revolution is taking off
Growth is here to stay
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2012-2017Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
DEFINITIONS
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Homewares in Argentina | Apr 2018
- Homewares in Australia | May 2018
- Homewares in Brazil | May 2018
- Homewares in Canada | Apr 2018
- Homewares in China | May 2018
- Homewares in France | May 2018
- Homewares in Germany | Apr 2018
- Homewares in Hong Kong, China | May 2018
- Homewares in India | Apr 2018
- Homewares in Indonesia | Apr 2018
- Homewares in Italy | May 2018
- Homewares in Japan | Apr 2018
- Homewares in Malaysia | May 2018
- Homewares in Mexico | Apr 2018
- Homewares in Poland | Apr 2018
- Homewares in Romania | Apr 2018
- Homewares in Russia | May 2018
- Homewares in Singapore | May 2018
- Homewares in South Africa | Apr 2018
- Homewares in South Korea | Apr 2018
- Homewares in Sweden | Apr 2018
- Homewares in Switzerland | May 2018
- Homewares in Taiwan | Apr 2018
- Homewares in Thailand | May 2018
- Homewares in the Netherlands | May 2018
- Homewares in the Philippines | Apr 2018
- Homewares in the United Arab Emirates | Apr 2018
- Homewares in the United Kingdom | May 2018
- Homewares in the US | May 2018
- Homewares in Turkey | May 2018
- Homewares in Ukraine | May 2018
Company Reports
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Nitori Co Ltd in Home and Garden | Dec 2018
- SEB, Groupe in Home and Garden | Feb 2017
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Homewares in Argentina | Apr 2018
- Homewares in Australia | May 2018
- Homewares in Brazil | May 2018
- Homewares in Canada | Apr 2018
- Homewares in China | May 2018
- Homewares in France | May 2018
- Homewares in Germany | Apr 2018
- Homewares in Hong Kong, China | May 2018
- Homewares in India | Apr 2018
- Homewares in Indonesia | Apr 2018
- Homewares in Italy | May 2018
- Homewares in Japan | Apr 2018
- Homewares in Malaysia | May 2018
- Homewares in Mexico | Apr 2018
- Homewares in Poland | Apr 2018
- Homewares in Romania | Apr 2018
- Homewares in Russia | May 2018
- Homewares in Singapore | May 2018
- Homewares in South Africa | Apr 2018
- Homewares in South Korea | Apr 2018
- Homewares in Sweden | Apr 2018
- Homewares in Switzerland | May 2018
- Homewares in Taiwan | Apr 2018
- Homewares in Thailand | May 2018
- Homewares in the Netherlands | May 2018
- Homewares in the Philippines | Apr 2018
- Homewares in the United Arab Emirates | Apr 2018
- Homewares in the United Kingdom | May 2018
- Homewares in the US | May 2018
- Homewares in Turkey | May 2018
- Homewares in Ukraine | May 2018
Company Reports
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Nitori Co Ltd in Home and Garden | Dec 2018
- SEB, Groupe in Home and Garden | Feb 2017
- Tupperware Brands Corp in Home and Garden | Sep 2017