The homewares category is likely to reach a certain level of saturation over the forecast period (in constant 2022 prices), with consumers unlikely to make too many major purchases, and growth rates gradually slowing in the coming years. Since the majority of consumers have already purchased products such as cutlery, kitchen utensils or ovenware in recent years, they are not expected to make any major investments in this category over the forecast period, with replacement purchases generally driving growth in homewares over the next few years.
Kitchen areas are becoming more confined as more people move into smaller houses and apartments, which has increased demand for cooking tools with a variety of uses. As a result, consumers are likely to look for multi-purpose homewares products.
The retail industry has already seen significant changes because of the advance of e-commerce, with homewares no exception to this. Internet shopping has grown in popularity as a result of its ease, wide selections and affordable prices.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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