Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Homewares in

Homewares in Germany

16 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy living trend impacting homewares

The healthy living trend is impacting several homewares categories, kitchen utensils in particular. Consumers are trying to eat healthily and so are increasingly preparing food at home to take to work and cooking for family and friends.

Premiumisation benefits higher-end manufacturers

As people change what they perceive to be status symbols, premium homeware manufacturers are enjoying a rise in sales. In Germany, the focus is shifting away from cars to expensive and well-equipped kitchens with high-end cookware and dinnerware.

Cookware set to be the best performer over the forecast period

Premiumisation and healthy living are two major trends currently impacting homewares. Over the forecast period consumers may well continue to prefer to prepare food at home, either to take to work or to entertain family and friends.

COMPETITIVE LANDSCAPE

Das Depot the fastest growing homewares retailer

Das Depot was the fastest growing retailer in homewares and home furnishings in 2017, largely thanks to continuously expanding its product range and entering new categories. Das Depot now offers products in almost every category, from cutlery and beverageware to home textiles and indoor and outdoor furniture.

Zara Home continues to expand

The Spanish company Inditex entered Germany a few years ago, roughly at the same time H&M introduced homewares in its apparel outlets, while it opened its first H&M Home store in late 2017. Zara Home has been performing better than H&M Home due to a stronger store network and a wider range of products.

Butlers files for insolvency protection

Following the announcement it was filing for insolvency protection, Butlers reduced its number of outlets in Germany by almost 30% in 2017. The reasons cited for its difficulties included increased competition from Zara Home and Das Depot, expensive locations in city centres and a strong dollar.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Homewares Sample Report Homewares Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Want to find out more about this report?

Request more information

Homewares in Germany - Category analysis

HEADLINES

PROSPECTS

Healthy living trend impacting homewares

Premiumisation benefits higher-end manufacturers

Cookware set to be the best performer over the forecast period

COMPETITIVE LANDSCAPE

Das Depot the fastest growing homewares retailer

Zara Home continues to expand

Butlers files for insolvency protection

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in Germany - Industry Overview

EXECUTIVE SUMMARY

Home and garden continues to record steady but moderate current value growth

Technology starts to impact home and garden

Innovation, diversification and added value stand out as key differentiators

Specialists remain important but internet retailing records the strongest growth

Home and garden to benefit from technology-driven premiumisation

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Homewares in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy living trend impacting homewares

Premiumisation benefits higher-end manufacturers

Cookware set to be the best performer over the forecast period

COMPETITIVE LANDSCAPE

Das Depot the fastest growing homewares retailer

Zara Home continues to expand

Butlers files for insolvency protection

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Homewares in Germany - Category analysis

HEADLINES

PROSPECTS

Healthy living trend impacting homewares

Premiumisation benefits higher-end manufacturers

Cookware set to be the best performer over the forecast period

COMPETITIVE LANDSCAPE

Das Depot the fastest growing homewares retailer

Zara Home continues to expand

Butlers files for insolvency protection

CATEGORY DATA

Home and Garden in Germany - Industry Overview

EXECUTIVE SUMMARY

Home and garden continues to record steady but moderate current value growth

Technology starts to impact home and garden

Innovation, diversification and added value stand out as key differentiators

Specialists remain important but internet retailing records the strongest growth

Home and garden to benefit from technology-driven premiumisation

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports