Executive Summary

Apr 2019
PROSPECTS
Dinnerware leads growth in homewares

Dinnerware topped homewares in terms of current value growth in 2018, as consumers shifted towards more aesthetically-pleasing designs. Consumers in Indonesia also had higher disposable incomes and access to social media such as Instagram and Pinterest to look for inspiration.

Premiumisation increases in stove top cookware

The cookware category is very attractive, especially in big cities, where there is a large upper middle-income segment. Consumers in the premium segment are more easily influenced by premium brands, especially if products are labelled as “European design”.

Materials – melamine and plastic for lower-end products

Consumers in the higher-income segment usually buy homewares at home furnishings stores. Informa is a prominent home furnishings retailer, which offers a complete product range in homewares, from dining products to kitchenware.

COMPETITIVE LANDSCAPE
Fackelmann leads kitchen utensils and ovenware in Indonesia

A German company, Fackelmann, successfully leads the kitchenware category in Indonesia, in which it has a wide range of products, from kitchen utensils to ovenware. It also has several brands in the market; for instance, in ovenware it has Zenker and Happy Kitchen.

Food storage: Tupperware is top-of-mind, Korean brands expand

Food storage in Indonesia is dominated by Tupperware, which has been present in Indonesia for many years and become top-of-mind for food storage. Moreover, Tupperware distributes its products through both offline and online stores.

Local brands grow in cookware

Stove top cookware can be considered as primary cookware in Indonesia, as Indonesians like to fry or stir fry using pots and pans. Despite the premiumisation in cookware, which benefited international brands, Maxim, a local brand, has successfully increased its share in the domestic market.

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Homewares in Indonesia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Indonesia - Category analysis

HEADLINES

PROSPECTS

Dinnerware leads growth in homewares
Premiumisation increases in stove top cookware
Materials – melamine and plastic for lower-end products

COMPETITIVE LANDSCAPE

Fackelmann leads kitchen utensils and ovenware in Indonesia
Food storage: Tupperware is top-of-mind, Korean brands expand
Local brands grow in cookware

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Room for improvement as growth remains static
Home furnishings sees the strongest performance
International players expand their presence in city centres
Growth in online retailing is hampered by logistical difficulties
Promising growth for home and garden

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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