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Country Report
Homewares in Romania
13 pages, Apr 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Constant, stable growth for homewares in Romania
Although the positive economic context allows Romanians to eat out more often and their increasingly hectic lifestyles prevent them from spending much time cooking, most of the population cook and eat at home, usually using fresh ingredients. Dinner is the main meal of the day, when all family members eat together.
Food storage leads growth
In 2017, food storage experienced more accelerated growth than other homewares categories. This reflects the changing consumer lifestyles, as Romanians spend more and more time at work.
Chained retailers dominate homewares distribution
Homewares are ubiquitous products which can be found across a variety of channels. Still, homewares and home furnishing store chains rank first in consumers’ preferences.
COMPETITIVE LANDSCAPE
Tefal remains the top-selling homewares brand
Romanian consumers are shifting towards branded products. They are showing greater brand loyalty as certain products are increasingly advertised and have good presence across major retail channels.
International brands are grossing high value sales
Homewares sales are dominated by international brands which constantly intensified their activity in Romania throughout the review period; however, some domestic players also had a consistent presence. Apulum SA and SC Cesiro SA were successful during the review period, being the main suppliers of ceramic dining in Romania.
Brand owners resort to innovation
Product innovation is a key differentiation factor within homewares in Romania. Big brands commonly resort to this strategy to build and maintain loyalty.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our market research database.
Want to find out more about this report?
Request more informationTable of Contents
Homewares in Romania - Category analysis
HEADLINES
PROSPECTS
Constant, stable growth for homewares in Romania
Food storage leads growth
Chained retailers dominate homewares distribution
COMPETITIVE LANDSCAPE
Tefal remains the top-selling homewares brand
International brands are grossing high value sales
Brand owners resort to innovation
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2012-2017Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Home and Garden in Romania - Industry Overview
EXECUTIVE SUMMARY
Good performance for home and garden in Romania
The Romanian consumer is becoming increasingly sophisticated
Home and garden in Romania is fragmented
Chained retailers reign supreme
Home and garden moving in the right direction
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2012-2017Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Company Reports
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Homewares in Argentina | Apr 2018
- Homewares in Australia | May 2018
- Homewares in Brazil | May 2018
- Homewares in Canada | Apr 2018
- Homewares in China | May 2018
- Homewares in France | May 2018
- Homewares in Germany | Apr 2018
- Homewares in Hong Kong, China | May 2018
- Homewares in India | Apr 2018
- Homewares in Indonesia | Apr 2018
- Homewares in Italy | May 2018
- Homewares in Japan | Apr 2018
- Homewares in Malaysia | May 2018
- Homewares in Mexico | Apr 2018
- Homewares in Poland | Apr 2018
- Homewares in Russia | May 2018
- Homewares in Singapore | May 2018
- Homewares in South Africa | Apr 2018
- Homewares in South Korea | Apr 2018
- Homewares in Spain | May 2018
- Homewares in Sweden | Apr 2018
- Homewares in Switzerland | May 2018
- Homewares in Taiwan | Apr 2018
- Homewares in Thailand | May 2018
- Homewares in the Netherlands | May 2018
- Homewares in the Philippines | Apr 2018
- Homewares in the United Arab Emirates | Apr 2018
- Homewares in the United Kingdom | May 2018
- Homewares in the US | May 2018
- Homewares in Turkey | May 2018
- Homewares in Ukraine | May 2018
Company Reports
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Tupperware Brands Corp in Home and Garden | Sep 2017