Although 2021 has seen a large part of the restrictions on social distancing and travel eased, many Romanians are still reluctant to eat out because of lingering fears of contracting the virus; 2021 has seen multiple waves of new variants of COVID-19, and consumers are acutely aware of the danger. In addition, dine-in restaurants still had partial for most of the year, and access to these outlets has become available only to people with vaccination passes.
Online sales of homewares have continued to grow at speed in 2021, as the pandemic has seen consumers migrate to e-commerce. This is a result of store closures and restrictions on travel and social distancing in lockdown.
Consumer sophistication continues to grow in Romania, and consumers are becoming more aware of major players within homewares. This has seen weakening demand for unbranded products.
Homewares is set to see positive value growth over the forecast period., with changing consumer lifestyles shaping sales.
Rising preoccupation with health and wellness will shape the evolution of homewares over the forecast period. Not only will Romanian consumers be more likely to adopt healthier diets, driving sales of products like steamers, but they will also be preoccupied with the impact of the cookware they use on their health.
The homewares retail landscape is set to become increasingly modern, with online retailers becoming more relevant to a tech-savvy population. Chained grocery retailers will be more widespread, and these retailers are already increasing the offer of homewares on their shelves.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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