The growth of the online channel in Romania’s homewares market slowed down in 2022 as pandemic-induced restrictions were absent and consumers ventured out of their homes once again. Although e-commerce growth has slowed since the pandemic-induced boom, the channel is expected to continue seeing growth and gaining share over the forecast period as Romanian consumers have become more comfortable purchasing products online.
Premiumisation is expected to be the most important trend in homewares over the forecast period. Consumers will become more discerning, partly helped by online research.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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