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Although the positive economic context allows Romanians to eat out more often and their increasingly hectic lifestyles prevent them from spending much time cooking, most of the population cook and eat at home, usually using fresh ingredients. Dinner is the main meal of the day, when all family members eat together.
In 2017, food storage experienced more accelerated growth than other homewares categories. This reflects the changing consumer lifestyles, as Romanians spend more and more time at work.
Homewares are ubiquitous products which can be found across a variety of channels. Still, homewares and home furnishing store chains rank first in consumers’ preferences.
Romanian consumers are shifting towards branded products. They are showing greater brand loyalty as certain products are increasingly advertised and have good presence across major retail channels.
Homewares sales are dominated by international brands which constantly intensified their activity in Romania throughout the review period; however, some domestic players also had a consistent presence. Apulum SA and SC Cesiro SA were successful during the review period, being the main suppliers of ceramic dining in Romania.
Product innovation is a key differentiation factor within homewares in Romania. Big brands commonly resort to this strategy to build and maintain loyalty.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Romania market research report includes:
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This industry report originates from Passport, our market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.