The pandemic led to a surge in popularity of home-cooked meals as they allowed individuals to have greater control over ingredients and portion sizes, thereby enabling them to make healthier food choices. Indeed, cooking and baking is highly popular in Taiwan, with over 60% of respondents in the Euromonitor Voice of the Consumer: Lifestyles Survey 2022 indicating a preference for consuming home-cooked or baked food on a weekly basis.
Demand for beverageware, cutlery and dinnerware will increase over the forecast period. Products such as glasses and dinner plates, which fall under the beverageware and dinnerware, respectively, have a high replacement rate, as they are prone to breakage from regular use, necessitating frequent repurchases by consumers.
Sales of homewares will continue to be equally divided between domestic and international brands. International players such as Dairy Farm International Home Furnishings Taiwan Ltd (IKEA), and Lock & Lock Co Ltd have a greater focus on offering higher-priced products and choose distribution via department stores, warehouse clubs and exclusive retailing outlets.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).See All of Our Definitions
This report originates from Passport, our Homewares research and analysis database.
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