Competitive Landscape
Ikea Retains Lead through Value, Design and Digital Reach
Homewares in Sweden remained moderately concentrated in 2025, with the leading company, Ikea Svenska Försäljnings AB, holding 19% retail value share. The next largest competitor, Fiskars Sweden, accounted for 9%, followed by Tefal OBH Nordica Group and Orrefors Kosta Boda, both with 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Sweden?
- Which are the leading brands in Homewares in Sweden?
- How are products distributed in Homewares in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Sweden - Category analysis
Key Data Insights
Homewares Summary
Ikea and Nordic Nest Drive Digital-First, Value and Design Polarisation
Kitchen Brands Expand Modular, Sustainable Ranges to Capture Growth
Ikea and Sellpy Mainstream Circular Design and Second Life for Homewares
Urban Consumers to Shift to Modular Essentials and Online Discovery
Retailers Set to Elevate Compliance and Value Clarity to Retain Relevance
Ikea Retains Lead through Value, Design and Digital Reach
Ikea and Nordic Nest Reshape Shopping through Omnichannel Agility
E-Commerce Accelerates as Omnichannel Strategies Attract Younger Shoppers
Home and Garden in Sweden - Industry Overview
2025 Developments
Key Data Insights
Ikea and Value Retailers Drive Polarised Spending Habits
Modular Furnishings and Affordable Homewares Anchor Resilient Demand
Ikea Leverages Circularity and Omnichannel to Capture Cautious Shoppers
Ikea Set to Advance Omnichannel Integration to Shape New Shopping Journeys
Homewares and Home Furnishings to Sustain Leadership as Value-Consciousness Endures
Sustainability Regulations Set to Prompt Brands to Invest in Circularity and Compliance
Ikea Defends Lead as Value and Circularity Set New Standards
Ikea, Mio and Jysk Anchor Physical Shops as Consumer Priorities Shift
E-Commerce Accelerates as Digital Tools and Sustainability Reshape Buying Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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