New products that stand out for having high quality and a unique design are gaining more interest among consumers. Durable stove top cookware is one example of that.
Food storage achieved the fastest value sales growth in 2018. The high rate of growth was grounded in large promotion, across different media, regarding healthy eating habits, including food preparation and adequate food storage.
Consumers are more aware of environmental issues, with waste being one of the most frequently discussed topics. Since consumers are more knowledgeable of the importance of adequate waste disposal through recycling, there is greater attention being paid to materials used for different products.
Ikea Retail Sp zoo, the largest seller of homewares in Poland, recorded further strong growth in 2018. The IKEA brand is a highly recognisable retailer and has developed strong consumer trust among Poles.
Zaklady Porcelany Stolowej Lubiana SA registered the fastest value sales growth in 2018. The key reason for the fast growth is its Lubiana brand’s large product availability across popular retailers.
There is a growing number of new brands emerging across homewares product categories. Among the new brands there are premium brands such as Le Creuset.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Poland market research report includes:
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