Competitive Landscape
Ikea Leverages Affordability and Omnichannel Reach to Widen Its Lead
Homewares in Poland remained concentrated in 2025, with the top three companies — namely Ikea Retail Sp zoo, Groupe SEB Polska Sp zoo (Tefal), and Dajar Polska Sp zoo (Ambition) — holding a combined share of over 31%. Ikea alone increased its share from 14% in 2020 to 18% in 2025, with Dajar also seeing a slight rise.
Opportunities for Players Which Can Respond to Constraints of Urban Living
There were no notable mergers or acquisitions reported for 2025 or anticipated for 2026, and thus no structural shifts in the competitive environment from such activity. Product launches in late 2025 and planned for 2026 were incremental rather than disruptive, with Groupe SEB extending Tefal cookware ranges focused on durability and non-stick performance, while Dajar Polska refreshed Ambition tableware and kitchenware across design-led and value tiers.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Poland?
- Which are the leading brands in Homewares in Poland?
- How are products distributed in Homewares in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Poland - Category analysis
Key Data Insights
Homewares Summary
Allegro Accelerates Online Shift as Retail E-Commerce Holds Distribution Lead
Ikea Meets Urban Needs as Compact, Multifunctional Solutions Gain Traction
Biotrem Expands Circular Materials as Sustainability Drives Mainstream Adoption
Steady Growth, with the Ongoing Relevance of Home Cooking and Rising Overall Consumer Expenditure
E-Commerce Marketplaces and Sustainable Brands to Reshape Consumer Choices
Ikea Leverages Affordability and Omnichannel Reach to Widen Its Lead
Opportunities for Players Which Can Respond to Constraints of Urban Living
Marketplace and Subscription Models Transform Shopping Habits
The Gradual Decline of Offline Retail, Although Discounters Is a Bright Spot
Home and Garden in Poland - Industry Overview
2025 Developments
Key Data Insights
Ikea Meets Urban Demand with Multifunctional Compact Solutions
Paged Meble Drives Circularity with Certified, Durable Design
Leroy Merlin Polska Balances Value and Design in Promo-Led Retail
Shift to Urban Living Will Increasingly Impact Demand and Design
Manufacturers with Certified Supply Chains Set to Win as Sustainability Regulation Tightens
Retail E-Commerce Expected to Reshape Sales as Brands Adapt Channel Strategies
Ikea Leverages Omnichannel Access and Modular Design to Defend Its Lead
Husqvarna and Black Red White Drive Innovation in Automation and Value
Retail E-Commerce Performs Better Than Physical Stores as Shoppers Embrace Digital Tools
Specialists and Marketplaces Win by Pairing Digital Precision with Physical Validation
Innovation Draws on Diverse Forces across the Category
Recent Launches Span Digital, Material, and Mechanical Advances
Innovation Strengthens Margins and Reshapes Brand Positioning
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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