Executive Summary

Apr 2019
PROSPECTS
New product development attracts consumers

New products that stand out for having high quality and a unique design are gaining more interest among consumers. Durable stove top cookware is one example of that.

Food storage sales stimulated by promotion of healthy eating habits

Food storage achieved the fastest value sales growth in 2018. The high rate of growth was grounded in large promotion, across different media, regarding healthy eating habits, including food preparation and adequate food storage.

Ecological materials chosen over plastic

Consumers are more aware of environmental issues, with waste being one of the most frequently discussed topics. Since consumers are more knowledgeable of the importance of adequate waste disposal through recycling, there is greater attention being paid to materials used for different products.

COMPETITIVE LANDSCAPE
Ikea Retail Sp zoo continues to strengthen its position

Ikea Retail Sp zoo, the largest seller of homewares in Poland, recorded further strong growth in 2018. The IKEA brand is a highly recognisable retailer and has developed strong consumer trust among Poles.

Zaklady Porcelany Stolowej Lubiana SA achieves the fastest growth

Zaklady Porcelany Stolowej Lubiana SA registered the fastest value sales growth in 2018. The key reason for the fast growth is its Lubiana brand’s large product availability across popular retailers.

New premium brands attract consumers

There is a growing number of new brands emerging across homewares product categories. Among the new brands there are premium brands such as Le Creuset.

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Homewares in Poland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Poland - Category analysis

HEADLINES

PROSPECTS

New product development attracts consumers
Food storage sales stimulated by promotion of healthy eating habits
Ecological materials chosen over plastic

COMPETITIVE LANDSCAPE

Ikea Retail Sp zoo continues to strengthen its position
Zaklady Porcelany Stolowej Lubiana SA achieves the fastest growth
New premium brands attract consumers

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Poland - Industry Overview

EXECUTIVE SUMMARY

Home and garden takes advantage of profitable market situation
Booming housing market stimulates demand for home and garden
Large producers and key distributors lead sales
Internet retailing performs dynamically
Growing consumer confidence underpins a good outlook

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources