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Homewares in China

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in China?
  • Which are the leading brands in Homewares in China?
  • How are products distributed in Homewares in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?

Homewares in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Heightened hygiene awareness pushes homewares with anti-bacterial claims to the fore in 2020
Limited entertaining opportunities and increasing price sensitivity subdues demand for large value categories
Further fragmentation for homewares with smaller players gaining share from leading brands in 2020

RECOVERY AND OPPORTUNITIES

Rapid recovery predicted for homewares with value sales set to surpass pre-pandemic levels by end of 2021
Heightened hygiene awareness likely to influence new product development within homewares
Store-based retailers likely to review homewares offer in face of rising competition from e-commerce

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2015-2020 Table 2 Sales of Homewares by Category: % Value Growth 2015-2020 Table 3 Sales of Homewares by Material: % Value 2015-2020 Table 4 NBO Company Shares of Homewares: % Value 2016-2020 Table 5 LBN Brand Shares of Homewares: % Value 2017-2020 Table 6 Distribution of Homewares by Format: % Value 2015-2020 Table 7 Forecast Sales of Homewares by Category: Value 2020-2025 Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020 Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 13 Distribution of Home and Garden by Format: % Value 2015-2020 Table 14 Distribution of Home and Garden by Format and Category: % Value 2020 Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homewares research and analysis database.

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