Executive Summary

Apr 2019
PROSPECTS
Removable filter in beverageware takes quality to the next level

In general, consumers perceive beverageware simply as portable containers for beverages. However, some industry players are now equipping these containers with a more innovative water filter, which helps to reduce any impurities and heavy metal in the water.

Underrated silicone ovenware

The potential for ovenware in Hong Kong is heavily hindered by the congested personal living space and easy accessibility of other baked products across Hong Kong. Traditionally, ovenware is typified by trays and pots that can be put in the oven.

Foldable food storage is trending

It is highly common for employees to bring lunches to their workplace as it helps to reduce the cost of living and helps them have a healthy diet as they can pick their choice of food. However, bulky and heavy lunch boxes are being replaced with the latest product innovations in food storage, which uses flexible silicone that is collapsible.

COMPETITIVE LANDSCAPE
Special edition homewares on the rise bought with tokens

The outrageously high prices of some dinnerware and cookware products have alienated a large consumer group in Hong Kong. In response, manufacturers have collaborated with a number of retailers (7-Eleven) to launch special editions, such as beverageware that is printed with the LINE friend cartoon by Le Creuset Hong Kong.

Increased demand for Asian stove-top cookware

In Hong Kong, the majority of stove-up cookware are Western international brands such as Buffalo, Meyer, and Tefal. Due to the close proximity to Korea and Japan and their influences on Hong Kong, cookware from these countries has become more visible in recent years.

Strong consumer preference for branded products when moving home

Homewares and home furnishing stores still have a comparative advantage over other fragmented homeware stores in neighbourhoods as the former have a wider product selection often enabling one-stop shopping. Moreover, when moving into a new home, consumers tend to seek high quality branded homewares products as this greatly reduces the hassle of re-purchase afterwards as such products tend to be more reliable and have a longer lifespan than cheaper alternatives.

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Homewares in Hong Kong, China

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Removable filter in beverageware takes quality to the next level
Underrated silicone ovenware
Foldable food storage is trending

COMPETITIVE LANDSCAPE

Special edition homewares on the rise bought with tokens
Increased demand for Asian stove-top cookware
Strong consumer preference for branded products when moving home

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Nano apartments have a significant influence on the home and garden market
Eco-friendliness and health-consciousness current trends
Home and garden market remains highly competitive and fragmented in Hong Kong
Home and garden specialist retailers remains the largest distribution channel
Home and garden products set to achieve steady value growth over the forecast period

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources