Competitive Landscape
Ikea Expands Formats While Domestic Metalware Producers Deepen Specialisation
Homewares in Taiwan, China is notably fragmented, with the top company, Dairy Farm International Home Furnishings Taiwan Ltd, operating Ikea in Taiwan, holding only a 4% retail value share in 2025. The top 10 companies collectively reflect a strong presence of domestic manufacturers, with six Taiwanese producers in the ranking alongside three international brand owners and one retailer.
Sustainable Materials and Kitchenware Specialisation Drive Innovation
Product innovation in 2025 moved along two clear axes rather than headline launches. First, the fastest growth occurred within kitchenware, where households added rather than replacing items.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Taiwan?
- Which are the leading brands in Homewares in Taiwan?
- How are products distributed in Homewares in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Taiwan, China - Category analysis
Key Data Insights
Homewares Summary
Ikea Redefines Access and Formats as Shoppers Seek Breadth
Renouvo Leverages Local By-Products to Win on Sustainability Credibility
San Neng Captures Growth as Households Trade up for Capability
Suppliers Will Need to Expand across Channels to Capture Every Demand Occasion
Households Expected to Shift to Specialised Kitchen and Dining Items as Core Sets Saturate
Domestic Producers Set to Gain Traction with Verified Plant Fibre Innovations
Ikea Expands Formats While Domestic Metalware Producers Deepen Specialisation
Sustainable Materials and Kitchenware Specialisation Drive Innovation
Channel Diversification Means No Single Channel Dominates
Retail E-Commerce Excels in Search-Led and Long-Tail Purchases
Home and Garden in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
Ikea Expands Reach with New Formats and Direct Selling
Yung Chi and Order Win on Certification as Buyers Demand Proof
Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
Opportunities for Domestic Manufacturers with Renovation Subsidy
Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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