With their interest in TV cooking shows and TV homeshopping channels which demonstrate how to cook, Thai people are finding home-made meals are easy to make and help them control their budgets and achieve a better diet. There are also an increasing number of single-parent families and people living alone in Thailand who seek individual homewares to fit their eating style and portions.
The Thai government has launched the Reuse campaign asking the people to reduce their consumption of foam containers and plastic bags, either for food or shopping. With a supportive campaign from the private sector, Thai consumers are using food storage which can be reused many times.
Visiting department stores to buy homewares is popular among Thai consumers as they like to look at the designs of products such as dinnerware and beverageware. It is becoming more stylish, luring middle- to high-income consumers.
The pioneer in stainless steel homewares, Zebra from Satien Stainless Steel PCL sustained its leading value share of homewares in 2018 due to its expertise in cutlery and stove top cookware. To maintain its position, its strategy is to provide various choices of product differentiated by size and design.
“Be Quality Lifestyle Kitchenware” is the concept of Seagull from Thai Stainless Steel Co Ltd. Seagull has a varied product line with strength in high quality for Thai consumers to enjoy home cooking.
Following the opening of the IKEA Bang Yai store in March 2018, IKEA confirmed that its brand has become stronger with a larger consumer base. The number of IKEA customers is increasing as they have the choice to visit either the Bang Yai or the Bang Na showroom at their convenience.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Thailand with research from Euromonitor's team of in-country analysts.
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