Competitive Landscape
Leading Brands Sustain Share through Local Adaptation and Brand Strength
Homewares in South Korea remains fragmented, with the leading company, Groupe SEB Korea, accounting for 6% of value sales in 2025, followed by Lock & Lock and World Kitchen Korea, each with a 3% share. The share distribution among leading players has remained largely unchanged over the past five years, reflecting a mature environment in which no company holds a dominant position and concentration levels have remained stable.
Design Collaborations Create Opportunities for Differentiation
No notable mergers or acquisitions took place in 2025, and none are anticipated in the following year based on available information. Instead, competitive activity is being shaped by new product launches and strategic brand collaborations that help companies stand out in an increasingly mature environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in South Korea?
- Which are the leading brands in Homewares in South Korea?
- How are products distributed in Homewares in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Homewares in South Korea - Category analysis
Key Data Insights
Homewares Summary
Tefal Drives Replacement Demand through Induction-Focused Innovation
Material Safety and Hygiene Become Key Purchasing Drivers
Corelle Strengthens Omnichannel Engagement through Exclusive Collaborations
Innovation-Led Replacement Demand to Support Growth Despite Structural Constraints
Retail E-Commerce and Exclusive Product Launches Set to Engage Younger Demographics
Leading Brands Sustain Share through Local Adaptation and Brand Strength
Design Collaborations Create Opportunities for Differentiation
Homewares and Home Furnishing Stores Remain the Leading Route to Purchase
Retail E-Commerce Strengthens Its Position through Convenience and Range
Exclusive Collaborations Influence Channel Choice and Shopper Engagement
Home and Garden in South Korea - Industry Overview
2025 Developments
Key Data Insights
Hanssem Drives Storage Innovation as Households Adapt Compact Living Spaces
Ikea Redefines Convenience as Omnichannel Retailing Takes Centre Stage
Simmons Builds Trust with Verified Safety as Wellness Becomes Essential
Compact Flat Living Drives Demand for Multifunctional Design and Safety
Homewares and Furnishings Sustain Leadership as Growth Moderates
Gardening and Home Improvement Accelerate with Urban Diy and Compact Innovation
Hanssem Extends Leadership as Storage and Convenience Shape Competition
Hanssem and Ikea Korean Continue to Build on Urban Storage Solutions
Hanssem and Daelim Bath Drive Innovation with Storage and Renovation Launches
Ikea Gangdong Accelerates Omnichannel Growth as Store Formats Shift
City-Based Omnichannel Stores Drive Convenience-Led Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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