Homewares in South Africa

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in South Africa?
  • Which are the leading brands in Homewares in South Africa?
  • How are products distributed in Homewares in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Homewares in South Africa - Category analysis

KEY DATA FINDINGS

Sales of stove top cookware remain high and rising in 2022
Home cooking trend also benefits sales of ovenware
Beverageware and dinnerware set to witness rising sales
Popularity of cooking shows will benefit sales of kitchen utensils
Table 1 Sales of Homewares by Category: Value 2017-2022
Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
Table 3 Sales of Homewares by Material: % Value 2017-2022
Table 4 NBO Company Shares of Homewares: % Value 2018-2022
Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
Table 6 Distribution of Homewares by Format: % Value 2017-2022
Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027

Home and Garden in South Africa - Industry Overview

Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2017-2022
Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Homewares

    • Beverageware
    • Cutlery
    • Dinnerware
      • Ovenware
      • Stove Top Cookware
      • Food Storage
      • Kitchen Utensils

Homewares

Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homewares research and analysis database.

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