It is anticipated that over the forecast period the demand for beverageware and dinnerware will increase in both current value terms and in value terms at constant 2022 prices. This is because these products have a high replacement rate, considering they are prone to breakage from regular use, necessitating the frequent purchase of replacements by consumers.
Over the forecast period it is expected that the demand for kitchen utensils will increase in both current value terms and in value terms at constant 2022 prices. This is because cooking shows on television and on social media platforms such as YouTube and Instagram are becoming increasingly popular in the country, which has piqued consumers’ interest in cooking.
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Understand the latest market trends and future growth opportunities for the Homewares industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).See All of Our Definitions
This report originates from Passport, our Homewares research and analysis database.
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