Homewares in South Africa

2020 IMPACT

With consumers eating more at home, lockdown boosts demand for homewares

There was a modest acceleration in the rate of growth in retail current value sales of homewares during 2020. The economic shock of the pandemic may have left many local consumers feeling worse off, but this was more than offset by the fact that they spent much more time at home during the year, preparing and eating more meals there.

Competitive pricing, wide distribution and a portfolio of on-trend homewares help Mr Price Group Ltd maintain its lead in homewares

Mr Price Group Ltd continued to lead in homewares during 2020, just ahead of Tupperware South Africa (Pty) Ltd. Mr Price Group Ltd benefits from competitive pricing, wide distribution and a portfolio of on-trend homewares.

Growth in home ownership continues to buoy homewares demand

Despite a difficult economic environment and the disruption caused by COVID-19, the number of South Africans living in owner-occupied housing continued to expand throughout the review period. As a result, millennial consumers are growing in importance as purchasers of homewares.

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