Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Homewares in

Homewares in South Africa

13 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pressure on consumer spending countered by positive growth in kitchenware products

As consumers are becoming more constrained in their spending patterns and as currency volatility persists, increased pressure on average unit prices is being experienced by a number of products in homewares. Coupled with poor economic conditions and rising costs of living, this all contributes to added pressure on consumer spending for homeware products.

Colour preferences have strong influence on consumer choice

Similar to small appliances in South Africa, consumers are demanding products that have a variety of colour offerings. The preference based on colour extends to the décor for the rest of the house.

Homewares and home furnishing stores most popular channel based on wide product portfolios and extensive category penetration

In terms of popular channels for the distribution of homeware products, homewares and home furnishing stores remain the most popular choice for purchasing these products. These stores continue to be the leading choice as they benefit from their specialist nature, wide product portfolios and extensive category penetration as well as competitive price points.

COMPETITIVE LANDSCAPE

Mr Price Group maintains lead in homewares based on product diversification and extensive coverage

Leading regional player Mr Price Group continues to maintain the leading position in homewares. This strong position is based on factors such as product diversification and extensive coverage via its vast number of stores.

Consumer choice and preference continue to influence product offerings

Despite the rise in private label offerings across homewares, consumers are likely to continue supporting branded products that are proven in terms of quality, reliability and durability. Based on household spending patterns, some households are more likely to extend the use of existing homewares and replace them only once they are able to afford more premium brands.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Homewares Sample Report Homewares Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Want to find out more about this report?

Request more information

Homewares in South Africa - Category analysis

HEADLINES

PROSPECTS

Pressure on consumer spending countered by positive growth in kitchenware products

Colour preferences have strong influence on consumer choice

Homewares and home furnishing stores most popular channel based on wide product portfolios and extensive category penetration

COMPETITIVE LANDSCAPE

Mr Price Group maintains lead in homewares based on product diversification and extensive coverage

Consumer choice and preference continue to influence product offerings

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite water restrictions, home and garden continues to grow

Gardening heavily influenced by ongoing drought

Millennials gaining momentum as crucial consumer segment as their spending power increases

Home and garden industry remains heavily fragmented

Consumers expected to support industry with marginal home and garden growth, with DIY products gaining traction

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Homewares in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pressure on consumer spending countered by positive growth in kitchenware products

Colour preferences have strong influence on consumer choice

Homewares and home furnishing stores most popular channel based on wide product portfolios and extensive category penetration

COMPETITIVE LANDSCAPE

Mr Price Group maintains lead in homewares based on product diversification and extensive coverage

Consumer choice and preference continue to influence product offerings

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Homewares in South Africa - Category analysis

HEADLINES

PROSPECTS

Pressure on consumer spending countered by positive growth in kitchenware products

Colour preferences have strong influence on consumer choice

Homewares and home furnishing stores most popular channel based on wide product portfolios and extensive category penetration

COMPETITIVE LANDSCAPE

Mr Price Group maintains lead in homewares based on product diversification and extensive coverage

Consumer choice and preference continue to influence product offerings

CATEGORY DATA

Home and Garden in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite water restrictions, home and garden continues to grow

Gardening heavily influenced by ongoing drought

Millennials gaining momentum as crucial consumer segment as their spending power increases

Home and garden industry remains heavily fragmented

Consumers expected to support industry with marginal home and garden growth, with DIY products gaining traction

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports