Competitive Landscape
Migros and Ikea Leverage Pricing Power as Design Drives Loyalty
Homewares in Switzerland remained moderately concentrated at the top in 2025, with Migros Genossenschaftsbund eG and Ikea AG both holding 12% value share, followed by Coop Genossenschaft at 5%. The presence of multiple branded suppliers, such as Kuhn Rikon, La Maison Française du Verre, Conforama, Sola, Möbel Pfister, Villeroy & Boch, and WMF, each with shares between 5% and 2%, reflects that beyond the leading three, the landscape has become increasingly fragmented.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Switzerland?
- Which are the leading brands in Homewares in Switzerland?
- How are products distributed in Homewares in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Homewares in Switzerland - Category analysis
Key Data Insights
Homewares Summary
Sola Inspires Trading up as Refined Design Reshapes Cutlery Purchases
Migros Captures Everyday Spending with Expanded Kitchenware Offering in Supermarkets
Kuhn Rikon Retains Loyalty as Swiss-Made Quality Defends Premium Pricing
Premium and Design-Led: the Steady Path for Swiss Homewares to 2030
How Swiss-Made Quality and Sustainability Can Defend Premium Homewares
Migros and Ikea Leverage Pricing Power as Design Drives Loyalty
Supermarkets and Small-Store Formats Erode the Specialist Channel
E-Commerce Grows Steadily but Remains a Secondary Channel
Home and Garden in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Jumbo and Specialist Chains Reshape Swiss Retail after Migros Exit
Ikea and Sola Drive Demand for Accessible Premium Home Products
Xxxlutz Consolidates Store Formats as Value Focus Intensifies
Home and Garden Faces Flat Outlook as Category Maturity Offsets Modest Pockets of Growth
Migros Exit to Accelerate Retail Consolidation as Large Multi-Format Groups Capture Value
Sustainability, Smart Functionality, and Digital Experiences to Reshape Consumer Expectations
Ikea and Specialist Chains Reshape Value through Consolidation and Omnichannel Strategies
Homewares and Home Furnishing Stores Retains Lead as Shoppers Seek In-Person Advice
E-Commerce Leads Growth While Physical Stores Retain Complex Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!