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Country Report

Homewares in

Homewares in Switzerland

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The decline of homewares in 2020 was moderated by the home cooking trend

Even though homewares posted a declining rate of current value growth in 2020, certain trends stemming from the pandemic actually moderated the decline. For instance, cookware became quite popular through the homeshopping channel in 2020 since consumers spent more time at home watching TV.

Economic uncertainty meant consumers were highly focused on price

The drop in consumers’ purchasing power due to COVID-19 resulted in changes in purchasing behaviour in 2020. Notably, within homewares, consumers prioritised affordable pricing more than a premium product positioning.

E-commerce gained ground

Despite the increasing number of purchases via e-commerce, the growing demand in e-commerce was not sufficient enough to compensate for the decline in sales in store-based retailers in 2020. Within homewares, some products experienced challenges in shifting to e-commerce, especially those made of fragile materials such as glass.

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Samples

Housewares Market Sample Report Housewares Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline of homewares in 2020 was moderated by the home cooking trend

Economic uncertainty meant consumers were highly focused on price

E-commerce gained ground

RECOVERY AND OPPORTUNITIES

Recovery in 2021 will be slowed by cautious consumers

Continued trading down may limit value performance in the forecast period

Convenience will drive the growth of e-commerce

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2015-2020
Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
Table 3 Sales of Homewares by Material: % Value 2015-2020
Table 4 NBO Company Shares of Homewares: % Value 2016-2020
Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
Table 6 Distribution of Homewares by Format: % Value 2015-2020
Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

Megatrends

Country Report

Homewares in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The decline of homewares in 2020 was moderated by the home cooking trend

Economic uncertainty meant consumers were highly focused on price

E-commerce gained ground

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Homewares in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline of homewares in 2020 was moderated by the home cooking trend

Economic uncertainty meant consumers were highly focused on price

E-commerce gained ground

RECOVERY AND OPPORTUNITIES

Recovery in 2021 will be slowed by cautious consumers

Continued trading down may limit value performance in the forecast period

Convenience will drive the growth of e-commerce

CATEGORY DATA

Home and Garden in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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