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Country Report

Homewares in

Homewares in Argentina

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion turned consumers attention to stocking up their kitchens in 2020

Homewares registered slightly faster current value growth in 2020 than in the review period. Homewares benefitted from the longer periods of time consumers spent in their homes as a result of COVID-19 lockdown.

Social media was a crucial marketing tool, especially influencers

Through social media, influencers continued to be one of the main means of communication and promotion for homewares brands. In 2020, the kitchen gained an important role in peoples’ lives as a lot of consumers began to cook more at home due to the mandatory confinement.

Mandated store closures provided an opportunity for the development of e-commerce

Homewares’ online sales grew in 2020, driven by the closure of store-based retailers for several months. In this way, websites became the only ‘open’ stores in 2020.

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Housewares Market Sample Report Housewares Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion turned consumers attention to stocking up their kitchens in 2020

Social media was a crucial marketing tool, especially influencers

Mandated store closures provided an opportunity for the development of e-commerce

RECOVERY AND OPPORTUNITIES

Recovery may be hindered by unfavourable economic conditions in the forecast period

More affordable and private label brands likely to benefit from the economic situation

E-commerce sales will be driven by social media marketing

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2015-2020
Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
Table 3 Sales of Homewares by Material: % Value 2015-2020
Table 4 NBO Company Shares of Homewares: % Value 2016-2020
Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
Table 6 Distribution of Homewares by Format: % Value 2015-2020
Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

Megatrends

Country Report

Homewares in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion turned consumers attention to stocking up their kitchens in 2020

Social media was a crucial marketing tool, especially influencers

Mandated store closures provided an opportunity for the development of e-commerce

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Homewares in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion turned consumers attention to stocking up their kitchens in 2020

Social media was a crucial marketing tool, especially influencers

Mandated store closures provided an opportunity for the development of e-commerce

RECOVERY AND OPPORTUNITIES

Recovery may be hindered by unfavourable economic conditions in the forecast period

More affordable and private label brands likely to benefit from the economic situation

E-commerce sales will be driven by social media marketing

CATEGORY DATA

Home and Garden in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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