Executive Summary

Apr 2019
PROSPECTS
Players still ignore single-person households

There are more and more single-person households in Argentina, especially in key cities like Buenos Aires and Mendoza. However, the market has yet to respond to this trend by adapting products and services to the needs of single-person homes.

Kitchens gain importance via social networks

Kitchens are no longer perceived simply as work spaces, but also as areas of enjoyment or entertainment. For this purpose, new gadgets are converting kitchen countertops into real integrated control panels: design tools, USB connection, aromatic plants and a special drawer for condiments are among the novelties appearing in the local market.

The economic crisis affords opportunities for direct selling

In times of economic crisis, there is a growing demand for jobs that allow time flexibility and autonomy to complement other work or commitments. For young women with small children, direct sales meet all the requirements, and branded companies are looking to capitalise on this situation.

COMPETITIVE LANDSCAPE
Homewares leader comes under pressure

The domestic company Rigolleau is the long-time leader in homewares. Rigolleau is one of the largest manufacturers of glassware in Argentina and Latin America.

Economic situation provides opportunities for cheaper brands

Large supermarket chains and discounters continued to expand their homewares offer to take advantage of the entrance of imported products and changing consumer behaviour. With falling consumer purchasing power, households prioritised price.

Less innovation and cheaper materials

Homewares saw no key new product launches in 2018. Brand owners focused on products with renewed designs, but cheaper materials.

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Homewares in Argentina

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Argentina - Category analysis

HEADLINES

PROSPECTS

Players still ignore single-person households
Kitchens gain importance via social networks
The economic crisis affords opportunities for direct selling

COMPETITIVE LANDSCAPE

Homewares leader comes under pressure
Economic situation provides opportunities for cheaper brands
Less innovation and cheaper materials

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Argentina - Industry Overview

EXECUTIVE SUMMARY

Home expenditure is seen as a luxury
New strategies to stimulate consumption
Companies replenish and enlarge stocks
Economic crisis fosters flexibility
External debt a key concern for the forecast period

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources