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To increase sales in homeware, in 2019, players focused on creative and colourful designs for their kitchen utensils. Some brands also developed unique limited edition products, endorsed by famous local chefs, who gave their names to these ranges.
In 2019, marketing of home products was increasingly done through social media with more players turning to influencers to promote their goods. From famous chefs and healthcare professionals to homemakers with expertise in a specific niche, these influencers were used as tools to market and promote houseware brands and items, directly to the consumer base.
The production of refillable bottles is not fully developed in Argentina, and most items for sales in this area are imported. The local landscape offers reusable drinking water bottles that are made of stainless steel, which are colourful, patterned, or transparent.
Third-placed domestic player Essen (Essen SA), which is present in cookware and kitchenware, expanded two of its product lines during 2019. Its Terra contemporary line added a square cooking pot, and also added new items to its small cooking appliances: a bread knife, an aqua digital timer and a flat scale.
The domestic company Rigolleau is the long-time leader in homewares and retained its lead in 2019. Rigolleau is one of the largest manufacturers of glassware in Argentina and Latin America.
Large supermarket chains and discounters continued to expand their homewares offering to take advantage of the entrance of imported products and changing consumer behaviour. With falling consumer purchasing power, households prioritised price.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Argentina market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.