Homewares in Australia

PROSPECTS

Growth driven by product development in ovenware and stovetop cookware

Stovetop cookware recorded healthy growth in 2019. Current trends include natural stone-look cookware and products with vibrant colours, for example Tefal’s red-coloured stovetop line is performing well.

Health lifestyle trend to shape homewares

Healthy living trends are impacting the food preparation and cooking habits of Australians, with an increasing number of people choosing to cook their own meals and therefore needing to purchase additional homeware products. The organic trend has encouraged the introduction of sustainable homeware brands such as Ecology, which has the stated aim of minimising the environmental impact of its manufacturing processes.

Reusable bottles and cups performing well

Coffee culture in Australia came hand in hand with the rise of disposable cups. However, as consumers are becoming more environmentally aware than ever, retailers started launching reusable coffee cups, which have been experiencing growth ever since.

COMPETITIVE LANDSCAPE

Sistema Plastics continues leading homewares in Australia

Sistema Plastics leads homewares in Australia with its presence in food storage and reusable water bottles. The manufacturer recently announced a sustainability focus and, by 2050, it plans on reducing net carbon emissions to zero.

Private label supports overall growth in homewares

In the majority of homewares categories, private label holds the biggest share and continues to record year-on-year growth. As millennials are transitioning into living on their own and starting families, they are driven by both aesthetics and product pricing.

Joseph Joseph builds up a noticeable presence in homewares

Joseph Joseph has established a noticeable presence for itself in Australian homewares since entering the category and recorded healthy growth in 2019. The manufacturer offers a range of innovative products that are claimed to be both stylish and practical.

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