Homewares in Mexico

PROSPECTS

Healthy eating habits helping to drive homewares sales

In recent years, Mexican consumers have been getting more worried about their health and eating habits. Some consumers are trying to lead a better life by consuming food with more nutritional ingredients to maintain a healthy diet and because of that many of them are now cooking their own meals to use more natural ingredients as well as consume less sugar, oil and salt, among other things.

Growing demand for sustainable products

During 2019 the Mexican government introduced a new law that prohibits the use of plastic bags in hypermarkets, supermarkets and other stores, with shoppers having to carry their purchases in other types of bags made materials such as paper or fibre as an eco-responsible measure. There has also been a ban placed on the sales of some products made from plastic, with these increasingly seen as damaging to the environment.

Busier consumer lifestyles increasing use of homewares

In Mexico, people who live in the big cities are now facing more traffic issues, living far from their workplace and spending more time in their cars, on public transportation and even walking. As a result, Mexicans are changing their habits and one change is to take their own meal with them to work in food containers and have lunch in their offices to avoid traffic problems and save time.

COMPETITIVE LANDSCAPE

Players launching eco-friendly food storage products

In food storage more brands are increasing their coverage and launching new products in Mexico. Brands like Lock & Lock, Keep it or Sistema as well as private label lines are offering the option of eco-friendly containers to maintain food in people’s fridges as well as containers on the go for work and schools.

Cinsa launches Healthy Cooking product line

The Mexican brand Cinsa has many innovative products in its line-up, not least having recently launched its Healthy Cooking product line in stove-top cookware. These new products feature cookware made only from real ceramic, not using any silicone or other non-stick materials, and which therefore helps to cook in a healthier way.

Vasconia and Ekco launch new stove-top cookware

Vasconia introduced a new line of stove-top cookware products under the name Vitroacero that are claimed to offer more heat resistance and that are easier to cook and clean. The innovation was promoted with a marketing campaign using social media at “#ponloaprueba” with YouTube videos in which consumers show off the products’ resistance and efficiency in a number of different product usage situations.

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