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Country Report

Homewares in

Homewares in Mexico

13 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for convenience driven by busy lifestyles

Mexicans are leading ever busier lives. Many parents both work full-time, while working hours are becoming longer and a significant amount of time is spent in traffic while commuting.

Keeping food fresh

Mexicans are looking for ways to keep their food fresher for longer periods of time due to their busy lifestyles. Consumers are taking their breakfast, lunch and snacks with them to work to have during the day.

Direct selling the leading distribution channel for homewares

The leading distribution channel for homewares in 2017 continued to be direct selling, followed by homewares and home furnishing stores. The leading companies in the category in Mexico, such as Avon and Tupperware, continue to focus on selling their goods through catalogues, either printed and distributed to homes or available to browse online.

COMPETITIVE LANDSCAPE

Tupperware and Avon maintain their leading positions

Tupperware and Avon maintained their leading positions in homewares in 2017 thanks to strong awareness of their brands and an ongoing focus on innovation. They are also benefiting from introducing new designs to offer more attractive products for different consumer groups, including babies and children and professionals who take food with them to work, as well as new technologies to help keep food fresher for longer.

Supermarkets introducing more private label products

In recent years private label has been gaining ground in Mexico in various categories, from medicine to food storage solutions. Many supermarket chains have been allocating more shelf space to products for the home and kitchen, especially food storage.

Tupperware benefits from a social media story going viral

A few months ago, Tupperware, the leading player in homewares, participated in a social media story which started when a woman working in a private office left a message in a refrigerator because somebody had stolen her Tupperware. A photo of the message went viral as so many people shared it, with this leading to Tupperware’s marketing team replacing the woman’s stolen goods free of charge, while also giving her additional products.

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Homewares Sample Report Homewares Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in Mexico - Category analysis

HEADLINES

PROSPECTS

Demand for convenience driven by busy lifestyles

Keeping food fresh

Direct selling the leading distribution channel for homewares

COMPETITIVE LANDSCAPE

Tupperware and Avon maintain their leading positions

Supermarkets introducing more private label products

Tupperware benefits from a social media story going viral

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home and garden in Mexico continues to perform well in 2017

Household composition in Mexico is changing

Local versus international brands

Home and garden specialist retailers the most important distribution channel

Forecast period performance

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Homewares in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for convenience driven by busy lifestyles

Keeping food fresh

Direct selling the leading distribution channel for homewares

COMPETITIVE LANDSCAPE

Tupperware and Avon maintain their leading positions

Supermarkets introducing more private label products

Tupperware benefits from a social media story going viral

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Homewares in Mexico - Category analysis

HEADLINES

PROSPECTS

Demand for convenience driven by busy lifestyles

Keeping food fresh

Direct selling the leading distribution channel for homewares

COMPETITIVE LANDSCAPE

Tupperware and Avon maintain their leading positions

Supermarkets introducing more private label products

Tupperware benefits from a social media story going viral

CATEGORY DATA

Home and Garden in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home and garden in Mexico continues to perform well in 2017

Household composition in Mexico is changing

Local versus international brands

Home and garden specialist retailers the most important distribution channel

Forecast period performance

MARKET DATA

DEFINITIONS

SOURCES

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