Executive Summary

Apr 2019
PROSPECTS
Healthy living as a trend

In recent years, Mexican consumers have been getting more worried about their health and eating habits. Some consumers are trying to have a better life by consuming food with more nutritional ingredients to maintain a healthy diet and because of that many of them are now cooking their own meals to use more natural ingredients as well as consume less sugar, oil and salt, among other things.

Busier consumer lifestyles

In Mexico, people who live in the big cities are now facing more traffic issues, living far from their workplace and spending more time in their cars, on public transportation and even walking. As a result, Mexicans are changing their habits and one change is to take their own meal with them to work in food containers and have lunch in their offices to avoid traffic problems and save time.

Sustainability awareness is growing

Many Mexicans are now more concerned about how to save the planet using eco-friendly products such as reusable containers instead of products that can be used only once. In Mexico, some companies such as coffee stores and restaurants are now selling reusable bottles or containers as part of their sustainability campaigns, such as Starbucks, and let consumers save money if they use this type of bottle or container when buying coffee, while, in some cases, it is possible to use one’s own bottle or container, for example at 7-Eleven.

COMPETITIVE LANDSCAPE
Attractive product designs

Consumers like to have attractive designs on their homeware products, including dinnerware and kitchenware. Companies in Mexico are therefore offering better designs for their brands like Vasconia, T-Fal, Tramontina or Tupperware – now using differentiated textures, colours and materials to give a wide range of options to consumers and to increase their sales with seasonal products, promotional designs, artists’ special designs or limited-edition products.

Innovative marketing campaigns

During June 2018, Vasconia started a marketing campaign with the help of the Mexican plastics designer Cocolvú with the presentation of a mural inside the restaurant El Mayor. The visual experience of the artist’s work inspired a special edition of cookware under the Vasconia brand, which was sold at department stores and supermarkets.

Product innovation

In 2018, the brands Tramontina and Ekko launched an innovative design for stove-top cookware allowing consumers to remove and then replace or just “hide” the pan handle in order to save space once the product is stored as well as giving the product more uses.

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Homewares in Mexico

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Mexico - Category analysis

HEADLINES

PROSPECTS

Healthy living as a trend
Busier consumer lifestyles
Sustainability awareness is growing

COMPETITIVE LANDSCAPE

Attractive product designs
Innovative marketing campaigns
Product innovation

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home and garden continues to grow
Residential developments tending towards smaller homes
Online stores gaining relevance
Home improvement and gardening stores the most important retail channel
What to expect in the coming years?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources