Homewares in Mexico

PROSPECTS

Healthy living as a trend

In recent years, Mexican consumers have been getting more worried about their health and eating habits. Some consumers are trying to have a better life by consuming food with more nutritional ingredients to maintain a healthy diet and because of that many of them are now cooking their own meals to use more natural ingredients as well as consume less sugar, oil and salt, among other things.

Busier consumer lifestyles

In Mexico, people who live in the big cities are now facing more traffic issues, living far from their workplace and spending more time in their cars, on public transportation and even walking. As a result, Mexicans are changing their habits and one change is to take their own meal with them to work in food containers and have lunch in their offices to avoid traffic problems and save time.

Sustainability awareness is growing

Many Mexicans are now more concerned about how to save the planet using eco-friendly products such as reusable containers instead of products that can be used only once. In Mexico, some companies such as coffee stores and restaurants are now selling reusable bottles or containers as part of their sustainability campaigns, such as Starbucks, and let consumers save money if they use this type of bottle or container when buying coffee, while, in some cases, it is possible to use one’s own bottle or container, for example at 7-Eleven.

COMPETITIVE LANDSCAPE

Attractive product designs

Consumers like to have attractive designs on their homeware products, including dinnerware and kitchenware. Companies in Mexico are therefore offering better designs for their brands like Vasconia, T-Fal, Tramontina or Tupperware – now using differentiated textures, colours and materials to give a wide range of options to consumers and to increase their sales with seasonal products, promotional designs, artists’ special designs or limited-edition products.

Innovative marketing campaigns

During June 2018, Vasconia started a marketing campaign with the help of the Mexican plastics designer Cocolvú with the presentation of a mural inside the restaurant El Mayor. The visual experience of the artist’s work inspired a special edition of cookware under the Vasconia brand, which was sold at department stores and supermarkets.

Product innovation

In 2018, the brands Tramontina and Ekko launched an innovative design for stove-top cookware allowing consumers to remove and then replace or just “hide” the pan handle in order to save space once the product is stored as well as giving the product more uses.

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