Competitive Landscape
Ikano Leverages Scale and Brand Equity to Retain Clear Lead Despite Share Decline
Ikano Pte Ltd, operating as Ikea, held a retail value share of 10% in homewares in 2025, ahead of WMF Singapore Pte Ltd at 7% and Corelle Brands (Asia Pacific) Pte Ltd at 5%. Between 2020 and 2025, concentration among the leading companies slightly decreased but remained significant.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Singapore?
- Which are the leading brands in Homewares in Singapore?
- How are products distributed in Homewares in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Singapore - Category analysis
Key Data Insights
Homewares Summary
Ikea Drives Demand for Space-Saving Homewares in Compact Living Spaces
Fortytwo Accelerates Digital-First Shopping with Value-Driven Promotions
Iuiga Meets Rising Demand for Durable, Sustainable Design-Led Homewares
Brands Will Compete to Win Compact Living Spend
Sustainability Requirements Set to Reshape Product Design and Reporting Strategies
Digital-First Value Shopping and Experiential Retail Set New Benchmarks
Ikano Leverages Scale and Brand Equity to Retain Clear Lead Despite Share Decline
Department Stores Strengthens Omnichannel Lead through Showroom Experiences
Retail E-Commerce Outpaces Rivals as Value-Seeking Shoppers Migrate Online
Home and Garden in Singapore - Industry Overview
2025 Developments
Key Data Insights
Ikea Drives Space-Saving Solutions for Compact Urban Homes
Fortytwo Expands Affordable Home Upgrades through Value-Led Online Retail
Sustainability Claims Backed by Certification Win Consumer Trust
Digital Shoppers to Accelerate Omnichannel Growth as E-Commerce Expands
Space-Saving Design and Sustainability Claims Set to Reshape Purchasing Decisions
Compact Gardening Tools and Modular Systems to Boost Urban Self-Sufficiency
Ikano Leverages a Broad Product Range and Space-Saving Design to Sustain Leadership
Signify and Aerospring Gardens Drive Smart, Connected Innovation
Home Products Specialists Maintains Lead by Blending In-Store and Online Experiences
Retail E-Commerce Accelerates as Digital Natives Demand Convenience and Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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