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Country Report

Homewares in

Homewares in Japan

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Dynamism as COVID-19 leads to more time spent at home

After already seeing solid current value growth for most of the review period, in 2020 homewares saw a dynamic sales increase. After the emergence of COVID-19 in the country, the government encouraged home seclusion to prevent the spread of the virus.

Growth driven by food storage and e-commerce

Kitchen continued to account for higher sales than dining in 2020, and also saw a higher growth rate. Kitchenware saw the strongest growth, with a strong performance by the largest category, food storage, in particular.

Nitori focuses on offering quality at reasonable prices

Nitori remained the largest player in homewares in value terms in 2020. One of the company’s areas of focus in the Japanese market is the development of its Deco Home branded stores.

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Housewares Market Sample Report Housewares Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dynamism as COVID-19 leads to more time spent at home

Growth driven by food storage and e-commerce

Nitori focuses on offering quality at reasonable prices

RECOVERY AND OPPORTUNITIES

As COVID-19 is controlled, sales are set to fall

Opposing pressures on the category moving forward

Greater competition in e-commerce as more players move online

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2015-2020
Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
Table 3 Sales of Homewares by Material: % Value 2015-2020
Table 4 NBO Company Shares of Homewares: % Value 2016-2020
Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
Table 6 Distribution of Homewares by Format: % Value 2015-2020
Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

Megatrends

Country Report

Homewares in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Dynamism as COVID-19 leads to more time spent at home

Growth driven by food storage and e-commerce

Nitori focuses on offering quality at reasonable prices

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Homewares in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dynamism as COVID-19 leads to more time spent at home

Growth driven by food storage and e-commerce

Nitori focuses on offering quality at reasonable prices

RECOVERY AND OPPORTUNITIES

As COVID-19 is controlled, sales are set to fall

Opposing pressures on the category moving forward

Greater competition in e-commerce as more players move online

CATEGORY DATA

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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