Executive Summary

Jun 2019
PROSPECTS
The move towards holistic health favours homewares

Canadians are slowly changing their approach towards food. A recent study found that more than three quarters of the people interviewed were aware of the effects of the foods that they eat, and nearly half agreed that food has an emotional connection with their wellbeing.

Millennials’ appetite for dining out is expected to hamper growth

Millennials are playing a major role in changing food habits in the country. According to a recent Canada’s Food Price Report, each family spends an average of CAD208 on dining out or prepared food.

Meal preparation and sustainability help food storage register growth

Canadians are increasingly looking for sustainable products, and are ready to pay extra for those that claim to be environmentally safe. Consumers are mostly looking for third-party certifications, or they do their own research to confirm product claims.

COMPETITIVE LANDSCAPE
Atlantic Promotions maintains its lead in homewares

Atlantic Promotions maintained its lead in homewares in Canada in value terms in 2018, despite seeing a marginal decline in its share. Atlantic Promotions is looking to expand its market in North America by offering a full assortment of kitchenware products; for instance, it launched a new line of cutlery.

Accent Fairchild Group is active with new launches and acquisitions

Accent Fairchild Group launched new homewares in the market, such as premium collections of ovenware and dishwasher-safe knives under its brands Frigidaire and Farberware respectively. Furthermore, in Canada, its affiliated company Meyer Canada agreed to acquire the manufacturing and wholesale distribution of Padinox Inc, which is known for producing cookware.

Retailers get a stronghold in the fragmented market

Homewares in Canada is fragmented, with many players trying to establish a hold in the market. Apart from leading players such as Accent Fairchild Group, Atlantic Promotions and Ikea, most other players are competing hard to gain share.

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Homewares in Canada

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Homewares in Canada - Category analysis

HEADLINES

PROSPECTS

The move towards holistic health favours homewares
Millennials’ appetite for dining out is expected to hamper growth
Meal preparation and sustainability help food storage register growth

COMPETITIVE LANDSCAPE

Atlantic Promotions maintains its lead in homewares
Accent Fairchild Group is active with new launches and acquisitions
Retailers get a stronghold in the fragmented market

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Home and Garden in Canada - Industry Overview

EXECUTIVE SUMMARY

Home and garden continues to register value growth
Uncertainty in the real estate market spurs home renovation
Ikea remains a strong player in the Canadian market
Internet retailing affects other distribution channels in home and garden
Modest stable growth is expected in the forecast period

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources