Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Homewares in

Homewares in Turkey

13 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeware value sales predicted to recover in 2018

Homewares registered a decline in value sales at constant 2017 prices over the review period due to stagnating disposable incomes and fierce price competition from unbranded and low quality products. Although the vast majority of home and garden products have started to recover, homewares remained an exception and continued to record a sharp decline at the end of the review period.

Food storage to remain the best performing category over the forecast period

All homewares categories were affected by stagnating consumer purchasing power and thus posted modest value growth over the review period. Food storage, however, registered slightly stronger value gains, mainly as a result of the changing lifestyles of Turkish consumers due to ongoing rapid urbanisation.

Homewares through internet retailing set to register healthy future growth

Thanks to heavy investment in infrastructure from internet providers and mobile network operators, Turkey witnessed a switch from dial-up to broadband internet over the course of the review period. Along with the widespread availability of 3G technology, the number of internet users rose from 18.

COMPETITIVE LANDSCAPE

Pasabahce maintains its leading position

Largely thanks to an exceptionally wide distribution network, Pasabahce continued to lead homewares at the end of the review period, although the company saw its value share decline slightly due to a sharp fall in sales of glass homewares. In addition, over the course of the review period the company sought to significantly differentiate itself from its main competitors by aggressively expanding the availability of its products via emerging retail formats, such as discounters and exclusive Pasabahce outlets located in popular shopping centres.

Branded homewares to continue to benefit from modernisation in the retailing landscape

In recent years the retailing landscape in Turkey has changed significantly, with the country seeing a sharp rise in the number of modern retailers and shopping centres. As shopping centres are places where consumers tend to find branded products, the value share of branded homewares rose considerably over the course of the review period.

Manufacturers expected to invest heavily in new product development

The majority of manufacturers were not prepared to invest significant amounts of money in new product development towards the end of the review period, viewing this as a risky strategy due to the category’s only modest current value growth. However, from 2018, the category’s anticipated recovery will likely encourage existing players to invest further in innovative homeware products, such as Karaca’s Fine Pearl dinnerware made from real pearl.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Homewares Sample Report Homewares Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Want to find out more about this report?

Request more information

Homewares in Turkey - Category analysis

HEADLINES

PROSPECTS

Homeware value sales predicted to recover in 2018

Food storage to remain the best performing category over the forecast period

Homewares through internet retailing set to register healthy future growth

COMPETITIVE LANDSCAPE

Pasabahce maintains its leading position

Branded homewares to continue to benefit from modernisation in the retailing landscape

Manufacturers expected to invest heavily in new product development

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in Turkey - Industry Overview

EXECUTIVE SUMMARY

Home and garden records positive current value growth in 2017

Increasing price sensitivity of consumers hampers stronger value growth

Branded home and garden gains significant value share in 2017

Internet retailers and discounters play a key role in driving value growth

Further steady value growth anticipated over the forecast period

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Homewares in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeware value sales predicted to recover in 2018

Food storage to remain the best performing category over the forecast period

Homewares through internet retailing set to register healthy future growth

COMPETITIVE LANDSCAPE

Pasabahce maintains its leading position

Branded homewares to continue to benefit from modernisation in the retailing landscape

Manufacturers expected to invest heavily in new product development

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Homewares in Turkey - Category analysis

HEADLINES

PROSPECTS

Homeware value sales predicted to recover in 2018

Food storage to remain the best performing category over the forecast period

Homewares through internet retailing set to register healthy future growth

COMPETITIVE LANDSCAPE

Pasabahce maintains its leading position

Branded homewares to continue to benefit from modernisation in the retailing landscape

Manufacturers expected to invest heavily in new product development

CATEGORY DATA

Home and Garden in Turkey - Industry Overview

EXECUTIVE SUMMARY

Home and garden records positive current value growth in 2017

Increasing price sensitivity of consumers hampers stronger value growth

Branded home and garden gains significant value share in 2017

Internet retailers and discounters play a key role in driving value growth

Further steady value growth anticipated over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports