Middle Eastern cuisine generally comprises steamed, boiled and rice dishes. Therefore, both stove top cookware and ovenware are seen as essential in every household.
In the early stages of COVID-19 in 2020, the government of the United Arab Emirates imposed a lockdown to slow down the transmission of COVID-19 cases in the community. As a result, many foodservice outlets were only able to offer takeaway or food delivery services, with dining restricted.
IKEA remained the leading player in homewares during 2021. The brand is very well-known amongst both Emiratis and expatriates, and the breadth of its product portfolio is unmatched by any of its rivals.
In 2020, during the first wave of COVID-19, most residents in the United Arab Emirates spent a lot of their time at home, for work, education and socialising. This led some consumers to realise that they did not have a full set of homewares for an optimal home dining experience.
Homewares manufacturers are expected to increasingly focus on sustainability and safety in order to differentiate from the competition over the forecast period. There is increased interest in sustainability and reducing the impact on the environment amongst consumers, particularly amongst younger people, who tend to be more conscious of this issue.
Sales via e-commerce are expected to grow steadily over the forecast period in the United Arab Emirates, reaching a double-digit share of overall value sales in homewares. Internet access is now close to ubiquitous in local homes, as is smartphone ownership, while the advent of high-speed 5G mobile networks will make e-commerce more convenient and accessible than ever.
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Cooking utensils, dishes, tableware, cutlery, drinkware, and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).See All of Our Definitions
This report originates from Passport, our Homewares research and analysis database.
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