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Country Report

Homewares in

Homewares in the Netherlands

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Homewares benefitted from the pandemic and the resulting home seclusion in 2020. As people were forced to spend much time at home, they sought out ways to recreate a “going out for dinner” experience.

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Cookware benefited from consumers experiencing a lack of going out to eat options due to the pandemic in 2020. As people spent more time at home and meal times became mundane, consumers were encouraged to try new recipes, which often led to upgrades in equipment.

Ease of online purchasing boosted the shift towards e-commerce

E-commerce sales of homewares skyrocketed in 2020, also benefitting from the increased time consumers spent at home cooking. Even though consumers often want to touch homeware products, especially cutlery, beverageware and dinnerware which are largely bought for aesthetic purposes, consumers still turned to online shopping in 2020.

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Samples

Housewares Market Sample Report Housewares Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Ease of online purchasing boosted the shift towards e-commerce

RECOVERY AND OPPORTUNITIES

Economic uncertainty may moderate the growth of homewares in the forecast period

E-commerce will continue playing an important role

Housing trends will provide an opportunity for growth for homewares

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2015-2020
Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
Table 3 Sales of Homewares by Material: % Value 2015-2020
Table 4 NBO Company Shares of Homewares: % Value 2016-2020
Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
Table 6 Distribution of Homewares by Format: % Value 2015-2020
Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

Megatrends

Country Report

Homewares in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Ease of online purchasing boosted the shift towards e-commerce

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Homewares in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Ease of online purchasing boosted the shift towards e-commerce

RECOVERY AND OPPORTUNITIES

Economic uncertainty may moderate the growth of homewares in the forecast period

E-commerce will continue playing an important role

Housing trends will provide an opportunity for growth for homewares

CATEGORY DATA

Home and Garden in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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