Competitive Landscape
Ikea Leverages Design and Omnichannel to Outpace Rivals
Homewares in Italy remains highly fragmented, with the largest player, Ikea Italia Retail Srl, holding an 8% retail value share in 2025, followed by Bormioli Luigi SpA at 4% and Bialetti Industrie SpA at 3%. Over the five-year period to 2025, there was a gradual increase in concentration at the top, with Ikea’s share rising from 5% in 2020, reflecting steady but not disruptive consolidation.
Acquisitions and Product Development to Impact the Competitive Landscape
A major development in 2025 was the acquisition of Bialetti Industrie SpA by Nuo Capital via Octagon Bidco, securing approximately 79% of the company for EUR53 million, complemented by an equity injection of at least EUR49.5 million and a debt reduction from EUR98.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Italy?
- Which are the leading brands in Homewares in Italy?
- How are products distributed in Homewares in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Italy - Category analysis
Key Data Insights
Homewares Summary
Ikea and Kasanova Respond to Demand for Cost-Driven Home Refreshes
Bialetti, Lagostina and Alessi Boost Resilience of Kitchen Products
Fratelli Guzzini Sets a New Standard for Sustainable, Traceable Design
Modular Kitchenware Innovators to Drive Value Amid Shrinking Household Numbers
Smart Features and Sustainability to Reshape Brand Strategies and Consumer Loyalty
Ikea Leverages Design and Omnichannel to Outpace Rivals
Acquisitions and Product Development to Impact the Competitive Landscape
Homewares and Home Furnishing Stores and Retail E-Commerce Reshape Shopping as Omnichannel Surges
Alessi and Coin Drive Experiential Retail and Collaboration
Home and Garden in Italy - Industry Overview
2025 Developments
Key Data Insights
Overall Decline, but Households Continue to Invest in Gardens
Ikea and Coincasa Enable Affordable Home Refreshes
Stiga and Gardena Capitalise on Outdoor Living as Gardening Outperforms
Outdoor Living Set to Continue to Contribute to Growth, with Climate-Adapted Products Popular
Ikea and Coincasa to Boost Homewares and Home Furnishings with Value
Digital Innovation and Omnichannel Services Set to Reshape Consumer Expectations and Business Strategies
Ikea Extends Its Lead with Omnichannel Strategy and Design Innovation
Homewares and Home Furnishing Stores Defends Channel Leadership as E-Commerce Grows
Alessi and Natuzzi Advance Retail Formats
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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