Homewares in Italy

PROSPECTS

Independent retailers continue to struggle

In 2018, the number of independent outlets selling homewares in Italy, both branded and unbranded, remained high, albeit continuing to fall. Many of these stores are located in city centres and are easily accessible.

Popularity of induction hobs supports sales of cookware

Italy is witnessing a rise in the popularity of induction hobs thanks to major retailers such as Ikea offering a wide range of these at affordable prices. As traditional stove top cookware is not compatible with induction hobs, consumers are having to buy new cookware.

Manufacturers set to promote the “Bella Tavola” concept

Television cookery shows featuring renowned chefs are part of everyday life in Italy. Recently, they have been instrumental in fuelling interest in entertaining friends at home with good food.

COMPETITIVE LANDSCAPE

Homeware manufacturers partner retailers

While Ikea Italia Retail continued to lead homewares in 2018 thanks to its strong outlet network and wide product range, other manufacturers have been struggling to maintain their positions. In fact, brands such as Bialetti have been facing a decline in sales in both volume and value terms, which has been partly offset by working with low-cost operators like RisparmioCasa.

Sambonet Paderno Industrie focuses on personalisation

Sambonet is a traditional brand of premium cutlery in Italy. In light of the changing retail landscape, Sambonet Paderno Industrie has developed its own online sales platform, while also offering its products on marketplaces such as Amazon.

Bormioli’s integration continues

Towards the end of 2017, Bormioli Luigi completed the acquisition of the large glassware supplier Bormioli Rocco. While the former is more export-oriented and focused on premium beverageware, Bormioli Rocco’s offer includes food storage and dinnerware, as well as other products.

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