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Country Report

Homewares in

Homewares in Italy

15 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Variety stores growing their retail shares

Thanks to the tough economic environment and decreasing disposable income for many consumers, in 2017 Italy experienced significant growth in the variety store channel, to the detriment of other channels like hypermarkets. Compared to previous decades, one-euro outlets progressively gave way to larger retail venues, offering a wide range of homeware products at all prices.

Both women and men are target customers for homewares

Following the success of many TV programmes, men and women today like to cook and entertain friends in their kitchens. This has been instrumental for the sale of cookware and utensils, to the point that home improvement retailer Brico decreased the store space devoted to DIY to showcase homeware items.

Low marriage rate negatively influences sales of homewares

In Italy, there is a link between the marriage rate and slower sales of homewares, especially premium and more expensive items like dinnerware and other over-the-table pieces. In fact, many couples might live together and be married “de facto”, but do not officially marry until a later date.

COMPETITIVE LANDSCAPE

Bormioli Luigi acquires Bormioli Rocco

Ikea Italia Retail leads homewares, followed by Bialetti Industrie and Bormioli Rocco. In 2017, Bormioli Luigi acquired Bormioli Rocco’s homewares division.

Tupperware still focused on microwaveable products

Tupperware Italia is the local branch of the American Tupperware Brands Corp, and this is reflected in the fact that the company catalogue features a wide number of items to be used in microwave. Whilst microwave use is widespread in the US, use in Italy remains more limited, and this acts as a deterrent for sales of some items.

Alessi looking for a business partner

Alessi is one of the design brands with a long history in Italy; it is famous worldwide for its iconic utensils developed by some of the most important kitchen and accessories’ designers. Alessi’s brand awareness remains strong in Italy, and all consumers continue to recognise its higher quality.

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Homewares Sample Report Homewares Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Homewares in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Homewares in Italy - Category analysis

HEADLINES

PROSPECTS

Variety stores growing their retail shares

Both women and men are target customers for homewares

Low marriage rate negatively influences sales of homewares

COMPETITIVE LANDSCAPE

Bormioli Luigi acquires Bormioli Rocco

Tupperware still focused on microwaveable products

Alessi looking for a business partner

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in Italy - Industry Overview

EXECUTIVE SUMMARY

Government stimulus continues to support sales

Real estate market shows signs of recovery

Ikea needs to simplify the customer journey

Online marketplaces are a great opportunity for independents

Shopping experience to drive customers to physical stores in the future

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Homewares in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Variety stores growing their retail shares

Both women and men are target customers for homewares

Low marriage rate negatively influences sales of homewares

COMPETITIVE LANDSCAPE

Bormioli Luigi acquires Bormioli Rocco

Tupperware still focused on microwaveable products

Alessi looking for a business partner

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Homewares in Italy - Category analysis

HEADLINES

PROSPECTS

Variety stores growing their retail shares

Both women and men are target customers for homewares

Low marriage rate negatively influences sales of homewares

COMPETITIVE LANDSCAPE

Bormioli Luigi acquires Bormioli Rocco

Tupperware still focused on microwaveable products

Alessi looking for a business partner

CATEGORY DATA

Home and Garden in Italy - Industry Overview

EXECUTIVE SUMMARY

Government stimulus continues to support sales

Real estate market shows signs of recovery

Ikea needs to simplify the customer journey

Online marketplaces are a great opportunity for independents

Shopping experience to drive customers to physical stores in the future

MARKET DATA

SOURCES

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