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Learn moreApr 2019
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In 2018, the number of independent outlets selling homewares in Italy, both branded and unbranded, remained high, albeit continuing to fall. Many of these stores are located in city centres and are easily accessible.
Italy is witnessing a rise in the popularity of induction hobs thanks to major retailers such as Ikea offering a wide range of these at affordable prices. As traditional stove top cookware is not compatible with induction hobs, consumers are having to buy new cookware.
Television cookery shows featuring renowned chefs are part of everyday life in Italy. Recently, they have been instrumental in fuelling interest in entertaining friends at home with good food.
While Ikea Italia Retail continued to lead homewares in 2018 thanks to its strong outlet network and wide product range, other manufacturers have been struggling to maintain their positions. In fact, brands such as Bialetti have been facing a decline in sales in both volume and value terms, which has been partly offset by working with low-cost operators like RisparmioCasa.
Sambonet is a traditional brand of premium cutlery in Italy. In light of the changing retail landscape, Sambonet Paderno Industrie has developed its own online sales platform, while also offering its products on marketplaces such as Amazon.
Towards the end of 2017, Bormioli Luigi completed the acquisition of the large glassware supplier Bormioli Rocco. While the former is more export-oriented and focused on premium beverageware, Bormioli Rocco’s offer includes food storage and dinnerware, as well as other products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Homewares industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Homewares in Italy market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.