Herbal/traditional products is expected to register healthy current value growth over the forecast period. Brazilians are paying greater attention to their health, supporting a more preventative approach to their wellbeing.
The normative update of herbal medicines is part of the strategic themes of ANVISA’s regulatory agenda 2021-2023, and it is expected that herbal medicines will gain momentum in the field of development and innovation, attracting local investment and stimulating the competitive scenario through the dissemination of information amongst consumers and those prescribing. Even in the face of regulatory advances, there is a certain delay before new products are accepted by the population; generic drugs are a good case of this in Brazil.
After years of abrupt social change, society has returned to some degree of normality. However, the way in which consumers shop may never be the same, with considerable growth continuing to be recorded in online sales, and also in mixed alternatives, combining the experience of physical stores, e-commerce, apps, social commerce and marketplaces to shop.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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