The pandemic has boosted awareness of and a surge in demand for herbal/traditional products within dietary supplements, such as Sambucus, echinacea and cranberry, to help support the immune system. With sufficient evidence proving the efficacy and effectiveness of herbal/traditional products, players are likely to increasingly adopt these elements as part of their new product development strategies.
Natural and drug-free remedies continue to benefit as consumers believe they do not lead to undesired side-effects, which boosts the growth potential for all categories within herbal/ traditional products. Herbal/traditional paediatric dietary supplements is expected to continue to see the highest growth over the forecast period, in particular due to increased education among parents seeking natural solutions for their children.
Herbal/traditional products is also one the most appealing entry points into consumer health for new players, particularly for small, independent companies who are expected to continue to target herbal/traditional products over the forecast period. This is likely to drive dynamic development, fuelled by new, interesting, emerging products and brands that support increased demand amongst Turkish consumers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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