The favourable trend towards organic products, many of which are herbal, should continue to grow in the coming forecast period. Peru’s young population is driving demand since they have a strong affinity for products that are organic, natural and have non-artificial claims.
Digestive products such as laxative teas are becoming more distributed in supermarkets and convenience stores in Peru. These teas are popular among consumers who prefer more natural solutions which are considered less invasive and harsh on the body.
Cough and cold herbal remedies have received heavy marketing investment in recent years receiving frequent mentions in the mass media and promoted at point of sale. Brands such as Palto Miel (Teva Perú) and Abrilar (Megalabs) have positioned themselves well in Peru which has a strong tradition of consuming natural and herbal products to treat all kinds of ills.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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